Here’s the deal:
Digital Marketing is lucrative industry that has created thousands of millionaires.
And unlike other industries, you don’t need a fancy degree to become a Digital Marketer.
All you need is the skills, and a little bit of experience . . .
. . . if you want to break into the industry.
The best part?
You can learn it for free, and become an expert from the comfort of your home.
I don’t know about you, but I prefer watching a video over reading a boring article, when it comes to learning a new skill.
And webinars offer exactly that.
They offer a visual learning experience where an expert walks you through his/her process of doing something.
If you are looking to take your skills up a notch, you are in for a treat.
In this article, I have combined a list of the best places where you can find some amazing marketing webinars.
Search Engine Journal
Search Engine Optimization
Content Marketing Institute
Conversion Rate Optimization
What is a Webinar and How Does it Work?
In simple words, a webinar is a live seminar conducted over the internet.
Think of it as Facebook live but with less cats and much more educational content.
In a webinar, just like an offline seminar, you can ask questions.
To attend a webinar, all you have to do is register with your email, and show up when the webinar is live.
You will receive an email from most webinar hosts right before it starts.
Why You Should Attend Marketing Webinars?
Not only are webinars a wonderful way to learn new skills, they also allow you to ask questions directly to the instructor (host).
While you can learn a ton by reading articles, nothing beats watching an expert actually do it step-by-step.
This Cone of Learning perfect tells the difference between reading an article vs watching a demonstration. We retain a lot more of what we hear than what we read silently.
If you are trying to build a career in the digital marketing industry, you can choose from one of the many facets of it including Growth Hacking, SEO, SEM, and Conversion Rate Optimization, and get good at it through webinars.
And that too for free.
Best Marketing Webinars To Attend in 2018
1. SEMrush Webinars
SEMrush is a leading SEM and SEO tool that is used by some big-name marketers like Neil Patel.
They not only offer quality software, but also high-quality webinars that will turn you from a marketing novice to a Ninja.
I never miss watching their webinars because I always learn something new from them. Want to try yourself? Start by watching these two webinars.
You know what, I am a big fan of SEMrush webinars and the reason is...
...They frequently do webinars on various digital marketing modules like:
Here is the complete list of the topics they cover in their webinars:
You know what's the best thing about SEMrush?
They record all their webinars.
So, even if you can’t catch a live webinar, you can always watch a free replay of it by going to their past webinars archive.
So, if you truly want to hone your digital marketing skills, that too for free, go to their past webinars archive and start watching them one by one. You won't regret it. Promise!
What are you waiting for? Go and learn the skills you need to become a digital marketing superstar.
2. Search Engine Journal
If you want to get good at SEO, you need to start reading Search Engine Journal.
These guys write about the hottest industry news and regularly publish articles on getting the most out of your SEO efforts.
Apart from the great articles, they also do a lot of great webinars where they share the ins and outs of SEO.
They talk about building backlinks, gaining authority, getting more traffic, and improving your on-page SEO.
And unlike most bloggers out there, they also talk about doing all of this on Entreprise scale.
If you want to become an SEO Pro, you need to start following these guys.
If you can’t wait to attend your first Search Engine Journal webinar, be sure to check out the recordings of their past webinars that you can watch for free.
3. Content Marketing Institute Webinars
Content Marketing Institute is a big name in the Content Marketing industry.
These guys are one of the pioneers of this industry.
Because of that reason, some of the most popular internet marketers are regular contributors on this website.
While I love binge reading through their articles, I regularly attend their webinars and every time I do so, I learn something new.
If you want to get good at Content Marketing, you cannot afford to miss out on Content Marketing Institute’s webinars.
They do webinars on Email Marketing, SEO, Scaling and Building a team of Content Marketers, and of course, Content Marketing.
Unbounce’s landing page builder a great tool when it comes to building high-converting landing pages without writing code.
But that’s not all that’s great about this company.
They also host dozens of webinars every month and most of the time in collaboration with outside guests.
If you want to become an expert at Conversion Rate Optimization or improve the conversion rate on your website, their webinars are a good place to start.
You can learn a lot even if you are not interested in Conversion Rate Optimization.
They regularly host webinars on Email Marketing, Growth Hacking, Social Media Marketing, PPC, Landing Page Design, and Copywriting.
5. Cision Webinars & Events
Unlike most of the companies on this list, Cision is a public company.
You don’t get to IPO without becoming an expert in your industry.
These guys are one of the thought leaders in the Public Relations (PR) industry.
Getting a Press Release for your company is one of the oldest tricks in marketing book.
And with a rise in the number of online media outlets, this skill is in huge demand.
If you want to learn about PR, you need to start following these guys.
They not only host webinars on the nitty gritty details but also high-level strategies.
Adweek isn’t your regular online blog.
It is a popular trade publication that was first published in 1978. The online publication is read by most of the leaders in the industry.
They talk everything marketing.
From Advertising to Email Marketing to Content Marketing, these guys know it all.
They do a lot of regular webinars on Email Marketing, B2B Marketing, and Content Marketing.
Tune into any of their webinar and you will learn at least a dozen new things.
Whether you want to get good at one specific skill in Marketing or want to become a jack of all trades, their webinars is a good place to begin.
Marketo’s software platform makes them a market leader in the Internet Marketing industry.
They are very well known for their knowledge and thought leadership in Content Marketing.
If you want to seriously up your Content Marketing game, you need to start attending their webinars.
Their webinars cover everything from Marketing Automation to Email Marketing to Customer Support and Engagement.
All their past webinars are available on their archive pages.
They have well over a hundred webinars covering a wide array of topics.
That’s enough content to turn a novice into an expert.
8. eMarketer Webinars
eMarketer is known to be the home to research and data on almost all digital topics.
eMarketer Pro is used by companies as big as MasterCard and Facebook.
Their webinars cover a very wide array of topics including Media Buying, Social Media, Artificial Intelligence, and Advertising.
They use their own data to back all their claims.
All the past eMarketer webinars are available on their webinars archive page.
Just put in your email and you can start watching.
Kissmetrics is an analytics software by Neil Patel, a thought leader in the marketing industry.
Kissmetrics has grown really fast over the years and that is due to the fact that they actually know what they are doing in terms of marketing and they are ahead of trends.
They are the go-to experts when it comes to Content Marketing, SEO, PPC, SEM, and Internet Marketing in general.
If you want to stay ahead of the competition and sharpen your tools, start following Kissmetrics.
Their webinars cover Content Marketing, SEO, Email Marketing, and Making Sense of analytics data.
Their Email Marketing webinars are my favorite and I have learned a lot from them.
Hubspot’s CRM and other marketing tools are used by industry veterans who are at the top of their game.
Hubspot is one of the thought leaders and pioneers of the Content Marketing (and Inbound Marketing) industry.
They talk about everything there is to marketing from Sales to Content to Influencer Marketing.
They often co-host their webinars with industry experts.
One of the latest such webinar was with Guy Kawasaki, a very big name in marketing industry.
I regularly sign up for marketing webinars that intrigue me.
In an industry as vast as Internet Marketing, there’s never a shortage of new things.
Now, before you leave this page, I want you to do two things:
- Sign up for an online marketing webinar on a skill you want to get good at.
- Speak your mind in the comments below.
If you can’t wait to start learning through webinars, why not watch a replay?
Most of these companies record their webinars and store them in an archive that you can access with just your email address.