Keyword Difficulty Analysis – Learn How to find Perfect Keywords!

We all have been using the same kind of technique for keyword research and writing articles for a very long time.

The problem is, what we’re doing isn’t 100% effective, and we still don’t know it. Today I’m going to talk about a special term called as Keyword Difficulty Analysis and how to use Keyword Difficulty tool to ease our Keyword Research work.

Before that let me address the usual way of doing Keyword Research and why you’ve been doing it wrong all the while.

If you were doing what I mentioned above and wished your article to somehow rank on Page 1 of Google, then let me tell you my friend, all you have been doing ever since is taking a shot on a foggy day.

Even if you did rank and later call yourself a pro-blogger by applying above mentioned steps, you have been doing it all wrong ever since.


Because… You have been missing a very crucial step in start of your Keyword Research.

That crucial step is Keyword Difficulty Analysis!

What does Keyword Difficulty Analysis mean?

Keyword Difficulty takes into account number of things like;

  • How many pages are currently ranking for a Particular Keyword?
  • How many pages are Bidding in that Keyword in Paid Search (PPC Campaign)?
  • How expensive are the clicks? and volume for that term in a month.

In layman’s term, Keyword Difficulty means…“It is a factor that tells us how easy or difficult it is to rank for a particular keyword.”

For example, if you’re trying to rank for keyword like ‘best dog food for chihuahua in Arizona’ then even with couple of internal links you’ll be able to rank as its highly personalized and local search.

But What if? You’re trying to rank for keyword like ‘nike running shoes

It will be very difficult because most places will take up by e-commerce sites and high authority blogs which have either reviewed or promoting ‘nike running shoes.’

And when it comes to normal blogs like yours and mine, it would to tough even to book a place in 5th page, isn’t it?

Don’t worry as I will be teaching you how to find keyword difficulty, how to use keyword difficulty tool to do it effectively and never waste your efforts to rank a keyword.

Check out: 8 Free Google Keyword Rank Checker Tools

Before that, it’s important to know what Strong Results and Weak Results mean.

Consider if you’re in tech niche, you search for ‘iPhone 6 Review’; it’s very obvious that the first 10 results will be taken up high authoritative blogs which are very hard to compete with.

keyword difficulty analysis for iphone 6 review
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If sites like Wikipedia, Wikihow, Mashable, Techcrunch, Engadget, Macrumors and other established tech sites rank in Top 10, then you should get a hint that it will be very hard to outrank these sites.

Such type of SERP results are called as Strong Results, and it’s very hard to compete with them.

Whereas if you search for a long tail keyword as seen in the image below and majority results are from forums, amateur/unprofessional YouTube Videos, Yahoo Answers, Quora and similar user-generated or non-relevant sites then it’s fairly easy to outrank them.

weak results
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The content on these sites is user-generated which usually Google sees as having less authority and trust factor are called as Weak Results.

Now that we’ve talked in brief about Strong & Weak Results and Keyword Difficulty let us now get into the science of Keyword Difficulty analysis.

I’ve cropped Keyword Difficulty Analysis using specialized Keyword Difficulty tool in three different methods.

Let’s Start!

Method 1 – Using Special Google Operators for Keyword Difficulty Analysis

For normal consumers and information seekers, Google is just a gateway or a simple input field where they type-in queries and search for what they want.

For bloggers like us, it’s more than just a search engine; it’s a powerful tool that helps us analyze our competition.

Let us see how can we use Google as a Keyword Difficulty tool and analyze competition to rank for a keyword.

Using Google Keyword Planner, I’ve taken a dummy keyword which has fairly good amount of search, low competition, and good CPC.

(When Google Keyword Planner shows Low Competition for a keyword, then it usually regarding people advertising for that keyword irrespective of organic results)

The keyword I’ve selected is ‘protein rich food’ which has 8,100 monthly searches, Low Competition and CPC for $3.12.

Fire up your Chrome Browser in Incognito Mode and go to

(Incognito mode avoids returning personalized results like News, Images, Youtube Videos, Ads and so on which Google displays after collecting our search data and preferences. This helps us get a generic ranking.)

Secondly, open up an excel file or Google Spreadsheet and create five columns. Fill the columns as Keyword, Total Results, Results with allinurl, Results with allintitle and lastly Results with allintext. (Refer image below)

excel spreadsheet
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I’ll explain what these terms mean just as we move on.

Now do a basic search (in incognito mode) for the keyword ‘protein rich foods’ and write the total returned results under ‘Total Results’ column in your spreadsheet.

keyword difficulty analysis for total results
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Once you fill the first two column, we’re now going to use special operators to make the best use of Google as a Keyword Difficulty Tool.

These special operators are:

  1. allinurl – Displays all results with keyword appearing in URL.
  2. allintitle – Displays all results with keyword appearing in Title.
  3. allintext – Displays all results with keyword appearing inside the article.

Search now using these special search operators one by one as shown below:

• ‘allinurl: protein rich foods’, note the number of results containing ‘protein rich foods’ in URL and enter in into the spreadsheet under ‘Results with allinurl’ column.

keyword difficulty analysis for results with allinurl
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‘allintitle: protein rich foods’, note the number of results containing ‘protein rich foods’ in Title and enter it into the spreadsheet under ‘Results with allintitle’ column.

keyword difficulty analysis for results with allintitle
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‘allintext: protein rich foods’, note the number of results containing ‘protein rich foods’ inside article and enter it into the spreadsheet under ‘Results with allintext’ column.

keyword difficulty analysis for results with allintext
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At the end, your excel spreadsheet is going to look something like this:

excel spreadsheet
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You can do the same with your sub-keyword and LSI keywords.

What’s the purpose of our collected data?

According to my experience, keywords with than or nearby ‘Total Results’ of 1,000,000 has good possibility for ranking on the 1st Page.

If ‘Results with allinurl’ and ‘Results with allintitle’ are less than or nearby 1000 then you have high chances of ranking on the 1st page with a 2000+ words in-depth blog post, proper image optimization, High Flesch Reading Score (read point #4), Quick Load Speed, Good Social Shares, Efficient Inter Linking and several high DA, PA Backlinks.

I’d suggest to not try for a keyword where ‘Results with allintext’ is 50% more than the ‘Total Results’. In our case, the percentage is 460%, so it’s better to avoid working on this keyword.

To get more information regarding sites that pull up in the Top 10 Results like Domain Authority, Page Authority, Backlinks, PR, Domain Age and so on, I’d suggest you use a Chrome Extension called as SEOQuake.

If you have doubts regarding this technique, do leave a comment below in-case you don’t forget it later.

Moving on to next method i.e. the second Keyword Difficulty Tool.

Method 2: Using a specialized Keyword Difficulty Checker

I usually prefer the first method as I personally get to know the look and feel of my competition, visit the blog posts and see what each author has to say about a particular topic.

But if you’re really isn’t that patient let me introduce you to a true Keyword Difficulty tool called as Keyword Inspector.

Keyword Inspector is a free Keyword Difficulty Analysis tool used to analyze difficulty in ranking a keyword.

It is a product of and does keyword difficulty analysis for you. Once you create an account with Learn2Rank and are logged into Keyword Inspector, follow the steps below to make the best use of this Keyword Difficulty Tool.

  • Put your keyword in the input box (in our case ‘protein rich foods’) and select the country.
  • Search results differ intensively depending on your country you’re targeting. Google usually ranks e-commerce sites, blogs, and websites within or closely related to that country.
  • Once you’re done, click on Submit and let Keyword Inspector do rest of the work for you.
  • In the screenshot below, Keyword Inspector shows that it is VERY DIFFICULT to rank for our chosen keyword, so it’s better to not even looking at it.
Keyword Inspector keyword analysis tool
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Put your keyword in the input box (in our case ‘protein rich foods’) and select the country. Search results differ intensively depending on your country you’re targeting. Google usually ranks e-commerce sites, blogs, and websites within or closely related to that country. Once you’re done, click on Submit and let Keyword Inspector do rest of the work for you. In the screenshot below, Keyword Inspector shows that it is VERY DIFFICULT to rank for our chosen keyword, so it’s better to not even looking at it.

Keyword Inspector keyword analysis tool Keyword Inspector ranks keyword on a base of Very Easy, Easy, Moderate, Difficult and Very Difficult.

As per my experience with this Keyword Difficulty tool, I’d recommend attempting for keywords with moderate and less difficulty.

Keyword Inspector displays the Top 10 results ranking on Google for that keyword and displays average Links/Page, average URL Pagerank, Average Moz Rank, Competition Score and Difficulty.

If your chosen keyword has score 40 and less, then it will be easy to rank for it. Do take this tool’s results with a pinch of salt because for a keyword if it shows Very Difficult to Rank in the USA, might show Very Easy to rank in India due to different demography and people’s needs.

If you have any questions or doubts regarding this Keyword Difficulty Tool, then leave a comment below before you forget and later continue reading ahead. Moving on to Method 3…

Method 3: Keyword Difficulty tool for Mommy’s and Daddy’s as well as for Pro Digital Marketers

Well if you don’t want to go the extra distance for Keyword Difficulty Analysis or supposedly not interested in knowing the extra details.

In short if you’re SEO noob who’s a housewife mommy or a corporate tie-hauling worker and just don’t need the hangover of huge details of SEO mumbo-jumbo required to rank a keyword, if you don’t have the time to check each and every keyword slowly and steadily and just want to drop all your main keyword, sub keyword and LSI keywords and do Keyword Difficulty Analysis, this next tool is perfect for you.

The tool I’m talking about is a professional SEO tool for digital marketers called as SEMrush.

SEMRUSH recently introduced a new Keyword Difficulty Tool to bulk check difficulty in ranking multiple keywords.

Once you’re registered into SEMRUSH using its 30-day FREE Trial Period, see the Left Panel in SEMRUSH dashboard and look for Tools.

Under Tools, you’ll have Keyword Difficulty Tool.

Click on it, and you can enter maximum of 100 keywords per line and search their Keyword Difficulty.

The tool will display your difficulty in ranking a keyword and grade it based on percentage.

In our case, the keyword we’ve chosen has monthly volume of 8,100 and 85% Difficulty which means the keyword is very hard to rank.

semrush keyword difficulty tool
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In SEMRUSH Keyword Difficulty tool, keywords which have 60% or less competition can be ranked for 1st page of Google.

If you’re a Professional Digital Marketer or an Amateur Blogger, I’d recommend you using SEMrush as it is a Swiss Army Knife for Bloggers, Internet and Affiliate Marketer.

It helps me do 4-jobs-in-1 i.e. find Keyword Difficulty, Keyword Research, Competitors Analysis and helps finding Backlink Opportunities. You may want to read complete SEMrush review.

If you really want to save the trouble from jumping one tool to another for your SEO needs, SEMRUSH is just for you.

I believe this 3rd Method isn’t as complicated as the above two. Still, if you have any doubts regarding this tool, do let me know in the comments section.

I believe I was able to put forward a very new and exciting topic in front of you.

Finding Keyword Difficulty for your potential keywords you want to rank for helps you determine which keyword can be actually ranked if you’re a normal blogger just like me.

I do have invested a lot of time to put forth an informative and detailed post in front of you, so even if you did understand everything, I’d request you to leave a comment below regarding the article.

Let me know if you use some other techniques different or similar than mine for analyzing competition for your potential keywords.

Ankit Singla

Ankit Singla

Hi, I'm Ankit Singla Founder of Master Blogging. A blog that helps you master the art of Blogging. Join our Facebook Community and stay connected with other like-minded bloggers.

Ankit Singla

Hi, I'm Ankit Singla Founder of Master Blogging. A blog that helps you master the art of Blogging. Join our Facebook Community and stay connected with other like-minded bloggers.

69 thoughts on “Keyword Difficulty Analysis – Learn How to find Perfect Keywords!”

  1. Wow! Ankit, what an awesome article you have put forward.

    I appreciate the fact that you’ve put in front of us an interesting new topic that most of us had no idea about.

    Really as a normal consumer, I thought Google as a site to search something we want, you just changed my perception by letting us know that it is a tool to analyse our competition.

    I’m very fond of both the other tools, Keyword Inspector and SEMRush… I’m more inclined towards using SEMRush as I can search in bulk for all my keywords.

    Would be glad if you could come up with such articles all the time.

    You’ve just raised the bar for Indian bloggers in term of researching a topic and writing such a detailed article.

    Have a great day!

    • Hi Abhishek,

      Thanks a lot for your value adding comment. I really appreciate your kind words.

      Every blogger must know about the keyword competition and that’s why I tried to share my thoughts about it. I hope this article will help many other bloggers to do effective keyword research.

      We all use Google as search engine only but for blogger and internet marketers it’s a great tool which shows the details of our competitors. I really like Google suggestion feature which shows really profitable keywords in instant search and at the end of every search results too. I always include those keywords into my articles. It makes my content more keyword rich that helps in better ranking. What do you think about it?

      You said it right bro. Nothing can be better than SEMrush. All the tools it offers are incredible and I don’t hesitate to say that I’m happy SEMrush user. BTW, What you like the most about SEMrush?

      I’ll always try to come up with more interesting topics and helpful guides.

      Thanks for your appreciation and your presence here means a lot to me. Keep sharing your views bro.

      Have a great weekend.

      Best Regards,
      – Ankit

  2. Thanks for giving this useful info.

    I am using Google keyword planner and long tail pro to find better keyword for my articles.

    I want to know that how much density of keyword is needed into article for better SEO.

    • Hi Krunal,

      I prefer to keep keyword density under 1-2% but it really doesn’t matter if you write naturally. Don’t think about keyword density much. You must focus on providing useful stuff to your audience and write the content naturally.

      Thanks for talking about Long tail pro. I heard a lot about this tool but haven’t tried it yet. Would you please share your experience of using Long tail pro for keyword research?

      Thanks for your comment.
      – Ankit

  3. Hi Ankit Bro,

    This was really a nice article !! Keyword selection is the most difficult work in the entire blogging process, this i feel. If you select the good keyword, your more than 60% works get done else this lead to failure too.

    You’ve mentioned few great tips here like use the chrome in Incognito mode and allintitle. These methods were new to me and i’ll definitely use those. I have bookmarked this article for further reading too.

    Thanks for sharing this.


    • Hi Ashutosh,

      Thanks for stopping by. I appreciate your presence here.

      You are right about the keyword selection. If you don’t know how to find the profitable keywords for your business, then you really can’t expect success. If you have the information then you must also target the right keywords to reach that information to the right people. Whole Internet marketing is the game of effective keyword research only.

      Using chrome in incognito windows helps to get the exact search results without personalized results. I like to use allinurl and allintitle functions because it helps a lot in competition analysis.

      It seems that you have good knowledge about keyword research. I would really like to know from you how you find your targeted keywords? Please share your knowledge here.

      Thanks for all of your support. Keep visiting 🙂

      Best Regards!

  4. Hi Ankit,

    I can say no bigger a word than this that I have bookmarked the post for future references..Its a wonderful post with great insights to finding the keyword difficulty level with the free and perfect tool “the Google keyword planner”.

    I liked the way finding the best keywords by using special functions like allinurl and allintitle..this is an aspect I had not considered anytime soon and I guess most bloggers too will agree with me.

    This has been a easy tutorial to keyword difficulty analysis using keyword planner too tool.

    • Hey Swadhin,

      Thanks so much for bookmarking the page. I really appreciate it.

      Google keyword planner can be used for various purposes like I mainly use it to find secondary keywords for my articles. It gives clear insight on what search terms people use to find a particular topic. I use those terms into my articles which helps me to reach my information to the people who are hungry for that.

      Allinurl and allintitle functions really help to do effective competition analyse. I always do it and also recommend others to use it. Do let me know which method you actually use to find your profitable keywords? Do you check keywords difficulty or not? If not, then start doing it from now 😉

      I’m glad that you liked this article. Thanks for being here.
      – Ankit

  5. Ankit, it worth giving your time to make such wonderful piece of good length will definately help newbies to follow the right path to take up their personal blogs 🙂

    • Yes, it took a lot of time to craft this post and I’m glad that you liked it.

      BTW, how do you check keywords difficulty? Do let me know, Nitin.


  6. Great Analysis for keyword difficulty previously i was using keywordrevealer now just subscribed to semrush now i’ll also have premium gold keywords 😀

    • Hey Shreya,

      Thanks for letting me know about KeywordRevealer. I have never used it before. Hopefully I’ll check it now.

      Would you please share your experience of using KeywordRevealer?

      I’m glad to know that you subscribed to SEMrush. Make effective use of it and best of luck for everything 🙂

      Best Regards,
      – Ankit

  7. I agree with your point of view completely that a well thought out key word research strategy can do justice to ranking. Useful tips and methods shared by you for people like me and many others out there, who have AON of less than a year or 2 years.

    Appreciate your insight into the whole thing…

    • Glad, you liked it 🙂

  8. Hey Ankit,
    Thanks for such an informative guide. I’m using SEMrush from last one month and all i can say, it’s amazing. It’s a must tool for every blogger. Thanks for Keyword Inspector, i just checked it and found I’m ranking Ist page of It’s very helpful to check ranking of keyword in a particular region.

    Keep doing the awesome work.


    • Hi Brian,

      I’m glad to know that you use SEMrush. Surely it’s a must tool for every serious blogger.

      It’s great that you are ranking well in search results. Keep doing your great work and best of luck for your future projects.

      Best Regards!
      – Ankit

  9. Hey Ankit !

    It’s first time I’m here and believe me you have got one more loyal reader. It was quite impressive and very informative post. I have used all of these three methods. Google Keyword Planner is no doubt best keyword research tool which offers many premium like features at the cost of nothing but one is required to have all those skills to use it effectively.

    However, I often have doubt over the authenticity of Keyword Inspector and I don’t think its worth your time. But when it comes to SEMRush, it is definitely one tool that can help you rule in SEO world.

    Coming back to post, all I can say that it was something of quality that I expect from many bloggers but rarely get it at other places.

    Thanks for sharing ! 🙂

    • Hey Rahul,

      Welcome to my blog and I’m glad you liked the content.

      I’m also a great fan of Keyword Planner tool and I use it all the time for keyword research. You said it right that one must know how to make effective use of it. It’s always into my favorite tools list.

      I talked about keyword inspector to let my audience about the various possible methods to check keyword difficulty. However I always recommend SEMrush to every serious blogger or internet marketer. I’m personally using it and believe me it’s worth every penny.

      BTW, which of these 3 tools you use the most to check your keywords difficulty and what mainly you like about that particular tool? I prefer Keyword planner and SEMrush both. What about you?

      Thanks for your appreciation. Keep visiting 🙂
      – Ankit

  10. Hi Ankit,

    Well done my friend. Okay I really dig into your method 1. Haha! Smart 🙂

    SEMrush is a no brainer for those who are serious in putting SEO in front. That’s period!

    Other than that, you should consider Scribe by CopyBlogger. It works like SEMrush but with a twist. It checks your whole website.

    Pros and cons.

    Other than that, good stuffs man!

  11. Very informative Article … Great Analysis for Keyword . I want to ask one thing how to find High CPC keywords . any Tool ??

    • Many great tools are there in the market but I found SEMrush the best.

  12. Hi Ankit, it was a nice and informative article. I really appreciate your effort in writing such a clean and detail article. Good Job, Keep it up !

    • Thanks Mohammad. Keep visiting for more articles 🙂

  13. Hi Ankit

    Really learnt a lot. I have never heard of the concept called Keyword difficulty. You made the concept easy to grasp and the methods were so great.

    There are lot of keywords that are highly competitive and difficult for people to rank among the first to searches so this will be a good resource to use such tactics to rank well on google. Thanks for sharing

    • Hi Ikechi,

      Welcome to my blog and I’m glad that you liked the article.

      Knowing keyword difficulty is very important for any online business. One can’t simply target any keyword without checking its difficulty first. This is the first and most important step of success for bloggers or internet marketers to rank high in search results.

      Thanks for your comment, Ikechi and keep visiting.

      – Ankit

  14. FINDING PERFECT KEYWORDS…these are the words a common blogger is asking to every SEO geek today. And even after explaining them correctly, their questions doesn’t end and from now, your guide is gonna be my prime reference. The simplicity with which you’ve presented these methods, I can say that you’re definitely the future Darren Rowse! 😛

    Hope my appreciation is admired!


    • Thanks for the honor Divyansh. It means a lot to me. 😀

  15. This is what I was trying to see some where on site, Today I find it out anyway on you site. Today I came to know about how to write good keyword. You talk about importance of keyword. How can you analyze the keyword for page using tools. This article help me in and out in writing the keyword for any web pages. Now I am good follower of your site. I am trying all your tips and trick to apply on my site.

    • Glad, you liked the content. Keep visiting! 🙂

  16. OMG! What a tutorial Ankit. Simply superb. I have done this exercise several times in the past while helping a few corporate to find a domain name. At that time, they simply laughed at me and chose a domain name that satisfied their ego or decided on a name that was poetically beautiful but nonetheless not search engine optimized.

    This blog post should be seen by the so called SEO pros who have flashy websites but does not offer a single clue that they are SEO professionals. There are many such SEO companies in Nelson Manickam road in Chennai and several in Bangalore.

    Keep up your excellent blogging Ankit. Cheers.

  17. Hi Ankit,
    Really great article about Keyword Research, I was using Google Keyword Planner for this purpose.
    Thanks for writing and sharing such awesome and clean post.

    Thanks & Regards~
    ~Ajit Kumar~

  18. Thanks Ankit Brother, Before i always used keywordrevealer and that shows very less results if we used keyword difficulty option. But now I will try keyword inspector of learn2rank. Thanks once again .

  19. Brilliant article @Ankit,

    By sharing this detailed article related to “Keyword Difficulty” you solved the problems of all bloggers who were facing the problem to find appropriate keyword to rank. Thanks a lot for sharing this awesome tutorial with us. Keep helping 🙂

  20. Hey bro,
    How do you make professional looking blog post images how do you add perfect arrows ??? What tool you use to make blog post images & add text ???

    Waiting for reply eagerly,

    Issac paul

  21. Hey! Ankit you got another cool yet useful stuff ! Well this was something unknown to me totally I’d no clue if this also exist never paid such heed while creating content but now I will for sure.

    Also the results in url title and text were far apart now i come to know how actually SEO works as this thing can also been seen in any of your article how smartly you make use of keywords and eliminate the difficulties !

    Happy Blogging 🙂

  22. I don’t do Keyword research Much but I target the future keywords which are going to be Searched. So prediction of keywords is also an importan factor in Keyword research.

  23. Hey Ankit!

    Thanks for this superb and helpful post.

    You mentioned almost every way to find the perfect keyword: beginners, intermediate and for professionals. I loved semrush, but can’t use it due to lack of money. But loved the finding the perfect keywords from Google, will try on that.

    Thanks bro.

  24. Hi Ankit,

    Great post on keyword research. I personally used SEMRush for a while and I’m impressed with their statistics for finding profitable keywords.

    My main tip is to focus on finding LSI keywords to outrank your competitors instead of finding keywords that are really difficult to rank for. You’ve crafted the post perfectly for newbies.

  25. Thanks for the great post Ankit, My all doubts for keyword Difficulties are clear now..
    I was using SEMRush premium Subscription but renewed this time, as even without any Paid soft one can find his exact Ranking keyword by your given Guide.

    Keep it Up bro 🙂

  26. i have lots of confusion about keyword research and how to effieciently use them for your website article. you cleared all of my doubts.
    Thanks so much.

  27. Yes, you are right . sometime keywords are really create confusion in Google adwords. Last month i am getting leads through some basic health keywords but this month there is huge competition. Is there is any method to back in the market or high bid is the only option for this?

  28. Hey! undoubtedly this one is a perfect post to understand keyword difficulty! Pleasure to read the entire article!

  29. I am really struggling to filter the low competition keywords but, it takes time even sometimes, I use high competition keywords because of time. Right now, You have introduced a new tool keyword inspector, which saves time of mine and help to find more low competition keywords.

    thanks for your sharing.

  30. It’s a perfect blog that Defines How to Do Keyword Search for your Organic Rank

  31. Syed Mushahid Hussain

    dear bro this is very helpful info for new bloggers most of new bloggers don’t know these things thank you for this.

    Bro my question is that I am new blogger and which of these methods should I use?

    Syed Mushahid

    • Kindly follow the complete tutorial to get best results.

  32. Hello Ankit Bro,

    Thanks a lot for this great article. Really by reading your this one article just the learn points about keywords research. Honestly as a newbie blogger before read your this article i was just trying to target only the high search volume keywords and i never check anything like this That’s why i never rank with keywords.

    BTW, Have you checked Long Tail Pro? I read an article about Long Tail Pro that if the KC (Keywords competitor) less then 30 , then we can able to rank the keywords easily.. I am trying to doing Affiliate niche blogging that’s why asking this question. Hope, you will answer

    Happy Blogging. Have a Good Week End

  33. Hi Ankit,

    Very informative article, just what I was trying to find for hours on google, now I got a idea what is this all about. I was completely unknown to all this thing. I am new to blogging, having least idea of keyword research and keyword difficulty level. I made a complete blog with 91 articles without keyword re-searching a single keyword and was wondering why website is not ranking.
    This blog in very informative.
    I have not purchased any tool like SEMRUSH or any SEO tool, but if things workout, I will buy. I have bookmarked your blog and will read more often.
    Hope will learn more things and I must say you are doing a great thing by helping new bloggers.

  34. Hey Ankit,

    I must say this is the most elaborate and the best article about finding long tail keywords. I have been struggling a lot with Long tail keywords as everyone out there was trying to push SEMrush and for most newbies with budget constraint that is not always the perfect idea

    Many bloggers did point out about Google Auto Suggest feature, however, those were not as elaborate as yours.

    I usually do not write such long comments. But yes i had to really thank you for this article.

    Thanks a lot.

  35. Hi Ankit,

    Thanks a lot for this lovely article. However i have a question for you. In this era of competition there’s most popular keywords are too competitive for beginners to rank for. So what should be an ideal strategy for Beginners? Use the lesser popular keywords with very less searches per month or select a popular keyword and use other techniques to drive traffic?

  36. This blog post should be seen by the so called SEO pros who have flashy websites but does not offer a single clue that they are SEO professionals. There are many such SEO companies in Nelson Manickam road in Chennai and several in Bangalore.

  37. Great post @Ankit!

    I am actually looking for a reliable keyword difficulty tool that can be used to bulk check a large number of keywords.

    Moz does offer one but it cost quite a bit and has 200 words daily limit.

    Do you happen to know a good alternative?

  38. Hi Ankit,

    I must say it’s a very informative post and worth the time. The way you explained and presented the keyword difficulty process is quite appreciable.

    I mostly use the first method which is a manual method because it help me to do in-depth research of keyword difficulty. Though I’m using Semrush too but you can’t figure much about Keyword difficulty.

    If you’re using Senrush regularly, you find out the problem with it accuracy. I mean, if manual method result out any keyword as difficult then you’ll find those keyword in SemRush as easy.

    More importantly, you won’t find detail of most long tail keyword in Semrush. I’ve struggled a lot in researching such metrics.

    While,Keyword Inspector is concern, it’s bit slow, you can take a cup of coffee till the result is out. But, you can’t expect much from free tool. Here, also I found problem with its accuracy.

    I also want to add one more thing to an article, that is title competition or difficulty which you can get by using exact search. It’s also one of the factor to rank an article.

    Have you tried any other tools for keyword difficulty or come up with any other research, please let me know

    Thanks for your wonderful article!


  39. SEMrush is too expensive for me. Any idea about Kwfinder and its performance and accuracy?

  40. Hello Ankit,

    Thanks for this post. Very informative and useful. As some of the have already commented, I wasn’t that aware of the importance of keywords but this post has really helped me understand that. Just so that you know that I have bookmarked this page for future reference.

    On the other hand I signed in with Learn2Rank and tried the keyword inspector but on clicking submit button nothing comes up. I tried with many keywords but nothing came up. Initially I thought it might be the browser problem so tried with IE, Chrome and Firefox but got the same result. Any idea why?

  41. Also so that you know, looks like SEMrush don’t give 30 day free trial anymore. I registered but only got to do 10 keywords and then it prompts for the pay option 🙁

  42. I’d suggest to not try for a keyword where ‘Results with allintext’ is 50% more than the ‘Total Results’. In our case the percentage is 460%, so it’s better to avoid working on this keyword.

    IN the above statement using google operators ….how to calculate the percentage of allintext results with total results.

  43. Loved that you mentioned LSI words. They are becoming more and more important for good on-page SEO and so many people don’t even think about them. I also wanted to mention there are other free plugins like Moz bar which will show you link and URL metrics for the 1st page Google results which will also help asses the difficulty. All in all great read!

  44. Method 1 was really useful and realistic… Since method 2 is also free, it would be easy for every one to have a try. Since, most good tools are premium, I was in confusion which tool to select for this, because, once bought, then if it is not giving result, we ended with loosing everything. So far, I was just using SPYFU. Thanks for the article.

  45. Hi Ankit,

    Thanks for this info it is really helpful, I don’t know much about keyword Research but recently I Published an article related to “Flipkart EID Offers” for few hours it stayed in the first page but after some time it is drop down to second page. Can u give me any suggestions for this..?

    Thanks again.. 🙂

  46. Hi Ankit,
    Here really nice article with keyword difficulty. I have one doubt from the third method you just mentioned about SEMRush tool right. Within that how can i access without furnishing details of my credit card and all.??Because i wanna to check within that how much efficient was that.

    And you told also Keyword Difficulty, Keyword Research, Competitors Analysis and helps finding Backlink Opportunities. How can you tell that the backlink opportunities. Can you please explain me….

  47. With all those paid software’s in the market doing just this, these methods
    (Google) seems to be the best way to search for relevant keyword giving more information compared to any paid software.

    Great post Ankit, you are the first one to be offering such important and useful trade secrets in SEO which most tend to hide from everyone. Thanks will keep try all the methods and update you with the results.


    Hi Ankit,
    Nice article for new bloggers lots of information on keyword Analysis. I am also a blogger, i am searching for these type of post to get my blog to give better performance. Can you tell me how to get backlinks to my website.

    Thank you very very much………………

  49. Jagadish Prasad B

    Hello ankit, Here its jagadish. I am been searching for keyword analysis from few days back. Finallye reached your blog, i will try as you says. but i have one question, i recently added my website to self-hosted wordpress site, but i dont know how to add subdomain in it. So , please help me if you know the solution. Thanks a lot for your support.

  50. Hello Ankit

    I’m searching for the same and thankfully it’s a free method so new bloggers like me take some advantage from this article without investing money in their starting phase. I’m always struggling for the low competition keyword let’s see if this method works for me.

    Thanks for sharing with us…..

  51. Thanks a lot Ankit. For past few days, I was trying hard to find a proper method to determine the keyword difficulty of a keyword and finally landed on this page. Thanks for writing such detailed article. It solves so many doubts I had in my mind.

  52. Hi Ankit,

    As you said that in your article

    “I’d suggest to not try for a keyword where ‘Results with allintext’ is 50% more than the ‘Total Results’. In our case, the percentage is 460%, so it’s better to avoid working on this keyword.”

    But i tried so many keyword in “allintext” . All the search results are 400-500% than total results. What to do plz advice.

  53. Hi Ankit
    Great post

    Question regarding this part:

    According to my experience, keywords with than or nearby ‘Total Results’ of 1,000,000 has good possibility for ranking on the 1st Page.

    If ‘Results with allinurl’ and ‘Results with allintitle’ are less than or nearby 1000 then you have high chances of ranking on the 1st page with a 2000+ words in-depth blog post

    So to clarify, if a keyword’s ‘results withallinurl’ and ‘results withallintitle’ are less than 1000 but total results are well over 1,000,000 then I should probably not target that key word right?

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