Semrush Pro vs. Guru (Plans Compared + 14-Day Trials)

Semrush Pro vs. Guru: Which plan should you buy?

Semrush is widely regarded as the top SEO and digital marketing platform in the industry. 

It offers different pricing tiers, the most popular being Semrush Pro and Semrush Guru.

And there’s a new Semrush plan you can’t miss: Semrush Pro + ContentShake AI, which adds AI content generation to the mix.

Let’s explore the differences between these key Semrush subscription plans—their features, limitations, and more!

What is Semrush Pro?

Semrush Pro is the entry-level premium subscription plan of Semrush. It includes all the core features you need to run successful SEO, PPC, and even content marketing campaigns. 

Who is Semrush Pro for?

Semrush Pro has enough firepower to help individual bloggers, small agencies, and budding businesses accomplish their digital marketing goals. Content writing agencies and social media management service providers can take advantage of Semrush Pro’s advanced tools to create, optimize, and publish standout content, even with a limited budget.

What is ContentShake AI?

ContentShake is an AI writing tool by Semrush.

It wraps ChatGPT’s advanced capabilities and Semrush’s SEO data into a single, user-friendly interface.

ContentShake AI suggests content ideas, generates unlimited SEO-rich content, and helps you optimize it—with just a few clicks.

Combined with the Semrush Pro plan, it can help boost your organic presence 10x faster and with fewer resources.

Why Should You Get the Semrush Pro + ContentShake AI Plan?

The Semrush Pro plan will build a foundation for your SEO and content strategy. It will help you analyze your competitors and find keyword opportunities.

Then, you can use ContentShake AI to generate ready-to-rank articles—saving a lot of time and resources.

With the Semrush Pro + ContentShake AI plan, you can:

• Analyze your competitors and their organic presence
• Conduct keyword gap analysis and find content opportunities
• Track and improve your backlink profile
• Track your organic rankings in one place 
• Get weekly data-driven content ideas based on what’s trending in your niche
• Generate unlimited SEO-friendly blog articles and add any necessary changes with a user-friendly blog editor and an integrated AI chat
• Streamline content optimization with ContentShake AI’s content score and boost your content’s SEO, readability, and tone of voice
• Publish articles directly to WordPress or transfer them to Google Docs
• Use the AI Writing Wizard extension for Chrome to improve your writing on the go

What is Semrush Guru?

Semrush Guru is a mid-tier subscription plan with features not available in Semrush Pro, such as historical data, the Content Marketing Toolkit, multi-location tracking, and more. 

You also get access to integrations with third-party platforms like Looker Studio, which is a data visualization and reporting tool from Google. 

Who is Semrush Guru for?

Semrush Guru is packed with features that can benefit high-profile bloggers, mid-size businesses, and full-service digital marketing agencies—particularly those that target an international audience. 

This includes brands in very competitive spaces that need every advantage they can get to beat the competition. 

I personally use Semrush Guru to manage multiple online projects. 

The advanced Content Marketing Toolkit and increased limits for projects make Semrush Guru the only tool I need, outside of website plugins and AI content generation, for all marketing objectives.

The advanced Content Marketing Toolkit and increased limits for projects make Semrush Guru the only tool I need, outside of website plugins, for all marketing objectives.

Semrush Pro + ContentShake AI vs. Guru: Feature Differences 

To kick off this comparison, let’s take a look at the features of Semrush Pro + ContentShake AI  and Semrush Guru. 

Here’s a quick overview of their features: 

Bear in mind that we will not cover Semrush Business in this guide. 

Semrush Business plan is the top-tier subscription that Semrush offers. It costs twice as much as Semrush Guru and, in turn, provides enterprise-grade benefits like access to the Semrush API, PLA (Product Listing Ads) analytics, and migration assistance from other external tools. 

While these tools are useful for large businesses, not all Semrush users can take advantage of them. 

Bloggers and small business owners in particular should have their needs met with the Semrush Pro + ContentShake AI plan. 

Semrush Pro + ContentShake AI vs. Guru: Keyword Research

Semrush Pro and Guru both offer full access to Semrush’s keyword analytics and research features, most notably the Keyword Magic Tool. 

This tool lets you find heaps of profitable keyword ideas by expanding broad “seed” keywords into hundreds of long-tail variations.

Long-tail keywords help you get faster and more reliable results from your SEO efforts.

Apart from being less competitive, they also target a more specific user intent—making it easier to convert organic traffic into customers. 

That’s why the Keyword Magic Tool is a must-have in any website owner’s digital toolbox. 

It doesn’t matter if you use Semrush Pro or Semrush Guru, with the Keyword Magic Tool, you can turn seed keywords into hundreds or thousands of long-tail keyword ideas in a matter of minutes. 

However, Semrush Guru has a couple of particular advantages over Semrush Pro in terms of keyword research—relevant to large teams and advanced users.

However, the new Semrush Pro + ContentShake AI plan offers keyword research and integration for each content piece generated by AI.

Simply choose a content idea suggested by ContentShake AI (or enter your own), and the tool will automatically generate an article optimized for the target keywords.

This feature is especially useful for small teams with limited resources and beginners with less SEO experience.

FAQ: Are there any differences in data accuracy or freshness between Semrush Pro + ContentShake AI and Semrush Guru?

When using the Keyword Research Tool, there is no difference in the accuracy of keyword metrics between Semrush Pro and Guru. 

ContentShake is also using Semrush keyword data and saves you time by automatically finding all primary and secondary keywords.

But if you track keywords using Keyword Manager, Semrush Pro only lets you refresh metrics up to 250 times per month, while Semrush Guru allows up to 1,000 refreshes. 

That means you can get fresh keyword metrics more often with Semrush Guru than with Semrush Pro, which might be more relevant for big agencies and large content teams.

Semrush Pro vs. Guru: Domain Analysis

Both Semrush Pro and Guru can generate in-depth domain analysis reports. 

Semrush’s Domain Overview feature unveils crucial website data, like backlink sources, top keywords, and monthly search traffic. 

Domain Overview reports help measure growth and justify marketing spend. Smart marketers, however, use it to analyze competitors and “borrow” their strategies. 

So, how are Semrush Pro and Guru different when it comes to domain analysis?

Take note that Semrush’s keyword research and domain analysis tools have shared limits. 

If you get Semrush Pro, you’re limited to only 3,000 reports for both keyword research and domain analysis reports (combined). But if you subscribed to Semrush Guru, that limit increases to 5,000 reports.

Domain Overview reports for Semrush Pro users also generate up to 10,000 data rows. For Semrush Guru users, this number has more than doubled to 30,000 data rows. 

Semrush Guru also unlocks historical data, which helps you see the big picture of your (or your competitor’s) website performance.

This has a handful of use cases: 

FAQ: Can you access historical data with Semrush Pro?

Unfortunately, historical data is locked specifically for Guru and Business plan users. 

Semrush data for Pro users is good for measuring the effects of recent, short-term strategies, but you need to upgrade to a higher plan to access historical data.

Semrush Pro vs. Guru: Site Audits

Site audits provide a thorough analysis of a website’s technical and on-page SEO.

Every single page and link will be inspected for potential SEO issues, like:

In addition to detecting these issues, Semrush’s Site Audit feature will help you understand and fix them. 

As far as site audits go, the main difference between the Semrush Pro and Guru versions is the number of pages crawled per project. 

With Semrush Pro, the Site Audit tool crawls up to 100,000 pages per month for all projects. 

With Semrush Guru, audits can crawl up to 300,000 pages per month for all projects. 

However, both Semrush Pro and Semrush Guru can only crawl up to 20,000 pages per audit.

Another difference between Semrush Pro and Semrush Guru is the availability of “content audits,” which can be used through the Content Marketing Toolkit. 

Content audits help you analyze performance through metrics pulled from Google Analytics and Google Search Console, including bounce rate, page views, and so on. This will help you identify and fix usability and performance issues on a page level. 

Since the Content Marketing Toolkit is only accessible to Semrush Guru and Business users, Semrush Pro users can’t conduct content audits by any means. 

FAQ: Are there limitations in Semrush Pro that can hinder your marketing?

Apart from the lack of historical data and analytics data limitations, Semrush Pro also has lower site audit limits than Semrush Guru. 

However, Semrush Pro’s Site Audit feature should be more than enough for bloggers and small website owners. 

The ContentShake AI addition is providing extra benefits for these users, doing the heavy lifting when it comes to keyword research and content creation.

It’s right on par with Semrush Guru in terms of the number of pages crawled per project (20,000 pages), which is huge if you manage only one website.

Semrush Pro vs. Guru: Project Management

Semrush’s project management feature enables streamlined analytics tracking, quick reporting, and continuous monitoring.

This makes it easier to track your progress over time and make adjustments based on data from tools like the Content Analyzer, Link Building Tool, and On-Page SEO Checker. 

For project management, Semrush Pro and Semrush Guru have significant differences in limitations. 

With Semrush Pro, you can only track up to 5 projects, whereas Semrush Guru allows you to manage up to 15 projects. 

Semrush Pro also only lets you target one platform, device, or language per project. For Semrush Guru, up to 10 targets can be set in your project. 

Here are a few other differences between Semrush Pro and Semrush Guru in terms of project management limits:

Semrush Guru also generates a keyword cannibalization report, helping you fix one of the most overlooked on-page optimization issues. 

Keyword cannibalization can cripple your ranking efforts by having two or more pages targeting the same keywords.

With the keyword cannibalization report, you can easily address the problem by discovering and re-optimizing the problematic pages. 

At the same time, the Semrush Pro + ContentShake AI plan offers unlimited SEO-rich content generation, not available on the Guru plan.

FAQ: Do both plans use the same databases for keywords, domains, and backlinks?

Yes, both Semrush Pro + ContentShake AI and Semrush Guru pull data for keywords, domains, and backlinks from the same database. 

The only difference is the amount of data that can be pulled with each plan. 

While Semrush Pro is limited to 10,000 data rows per report, Semrush Guru can generate up to 30,000 rows. Not to mention that the Guru plan lets you generate 2,000 more reports per day.

Semrush Pro vs. Guru: Reporting

The reporting feature is fairly similar for Semrush Pro and Semrush Guru. 

Reporting lets you combine datasets from numerous Semrush tools to generate a white-label, readable PDF file. 

This is useful for sharing results with colleagues or clients (if you run a digital marketing agency).

However, there are two key differences that give a slight edge to Semrush Guru.

For one, a Semrush Pro plan only lets you schedule up to 5 reports. Semrush Guru, on the other hand, lets you generate 15 reports—perfect if you’re managing multiple websites. 

Semrush Guru users can also take advantage of the Looker Studio integration. This lets you construct visual report pages from scratch using a drag-and-drop interface.

FAQ: Does Semrush Guru offer better reporting features?

Yes, Semrush Guru offers better reporting features than Semrush Pro. 

Apart from higher limits for scheduled reports, Semrush Guru also includes the Looker integration. 

This is a huge advantage for marketing teams that need an intuitive, customizable reporting solution for their campaigns.

Semrush Pro vs. Guru: Pricing Differences

For most people, the biggest difference between Semrush Pro and Semrush Guru is the price tag. 

Both plans offer monthly and annual billing cycles (annual billing has lower monthly fees, but higher upfront costs). Here’s how much Semrush Pro and Semrush Guru cost:

Not sure if Semrush is the right marketing platform for you?

Remember that you can get an exclusive 14-day free trial for Pro + ContentShake AI and Guru subscriptions with Master Blogging.

Are there additional costs or hidden fees?

Semrush’s pricing model already includes taxes, so there are no hidden fees associated with both the Semrush Pro and Guru plans. 

However, there are a handful of extra features that require additional costs, like:

Can I try Semrush Pro and upgrade later?

Yes, it’s easy to upgrade to Semrush Guru after already subscribing to Pro and ContentShake AI accounts. 

Just remember that upgrading to a higher account won’t automatically refund the amount you already paid for your existing subscription.

Best Learning Resources for Semrush Pro and Guru

The internet is loaded with free and paid learning resources for Semrush.  

Here are some examples:

Semrush Pro + ContentShake AI vs. Guru: Which One Should You Pick?

If you’re a solo blogger, small business owner, or aspiring online entrepreneur, Semrush Pro + ContentShake AI hits the perfect spot between price and functionality. 

It can help you find hundreds of profitable keywords, generate SEO-friendly content, optimize it, and make better decisions with a wealth of analytics data. 

But if you’re a large agency or business with multiple web properties, Semrush Guru might be a better plan for you. 

In addition to higher volumes of analytics data, Semrush Guru comes with amazing features, like the Looker Studio integration, Content Marketing Toolkit, and historical data.

If you opt for Semrush Guru, you can still purchase ContentShake AI for $60/month to streamline content generation.

Final Words

Semrush is arguably the best digital marketing platform for anyone who’s serious about growing their online traffic. 

Remember, Semrush Pro is still more comprehensive than the majority of comparable tools in the market. The new addition of ContentShake AI makes it even more attractive.

And if you need something with even more firepower, consider getting Semrush Guru for the Content Marketing Toolkit, higher report limits, and historical data. 

Ready to get started with Semrush?

Start with a 14-day free trial on Semrush Pro or Semrush Pro + ContentShake AI today.