Like it or not, the About Me page is one of your blog’s unsung heroes.
It won’t provide your audience with compelling and useful content about your topic.
It provides them with something even more.
If created correctly, your about page should not only leave a good impression to people:
It will also turn fairweather visitors into life-long subscribers of your blog.
In this post, I will help you write an attention-grabbing About Me page on your blog that will make you credible to readers and help remember you for a long time.
Let’s dive in.
6 Pillars of a Successful About Page:
1. A Killer Headline
The headline is the first thing people will read from your About Me page.
And here’s what you need your page to do:
Cause visitors to stop on their track and give your page the full attention it deserves.
Think of your readers as fishes. Your headline should be akin to bait!
Once you have them hook, line, and sinker, it’ll be much easier to get them to convert.
To help you come up with the right headline for your blog, below are tips must consider:
- Show personality – This is the purpose why visitors are checking your page. What makes you different from the rest? Do you have the attitude and style that your readers can relate to?
- Know what you’re good at – Let your expertise and knowledge about the subject be the talking point of your headline.
- Determine the problem you’re solving – Find the most significant pain point your audience has and make it your mission to help ease their pain.
An example of a great headline is from CopyHackers:
Joanna Wiebe and company are famous for their brand of effective and high-converting copy. And there’s no surprise why the About Me page stands head and shoulders above the rest.
The headline immediately addresses the issue of conversion rate among site owners. And they solve the problem by delivering their brand of copywriting they have developed through the years.
Another significant element of the headline is how it showed personality. The phrase “Sans Pixie Dust” is a perfect encapsulation of what copywriting is all about.
The results don’t come in immediately – it takes time to generate leads and sales through effective copy. And CopyHackers expressed this notion in the most CopyHackers way possible.
2. Compelling Paragraph
Now that your headline drew the attention of visitors, now what?
You can consider following it up with a short paragraph that makes your readers clamor for more.
At times, another paragraph to follow up your headline may be unnecessary. However, it helps add character to who you are and gives visitors a taste of what’s to come if they read the whole page.
Writing your follow-up paragraph follows the same tenets of your headline. It needs to maintain the same personality and expounds more on what is mentioned earlier.
To help you get an idea of a great follow-up paragraph, here’s a very quirky yet compelling one by Jorden Makelle at Creative Revolt:
You can easily make the argument for the headline: “Hey I’m Jorden” being weak.
However, the paragraph that follows is anything but.
She makes fun of her hero image in the subheading, which sets the tone of the About Me page.
She’s not your usual ultra-serious business writer. Jorden boasts a sense of humor and candor that makes her relatable to most freelance writers.
It’s this kind of headline that leaves an impression to visitors and compels them to read more!
3. Crystal-Clear Profile Image
You need to put your face across your About Me page to humanize your blog.
By showing your actual picture, it helps people associate your content back to you.
More importantly, a photo of yourself converts almost twice as better compared to using a different image!
The image you’ll be using on your page needs to be in high resolution and professional regardless of your niche.
For best results, hire a professional photographer to help you come up with concepts on how your picture should be taken.
However, hiring a photographer might cost more than you can afford at the moment.
Therefore, it makes sense to take your photo using your smartphone. Just make sure that it has at least 10 megapixels to ensure the quality and resolution of the picture.
When taking your photos, below are things you need to keep in mind:
- Be yourself – Don’t dress up or look different than the way you are now. People gravitate toward authenticity. The more authentic to yourself you are, the better you will come off to readers.
- Let your photo speak for itself – Don’t use text or overlays on your profile picture. As another saying goes, “keep it simple, stupid!”
- Smile! – According to a study, smiling on your profile photo helps increase conversion rate by 10%.
An example of a good profile image for your page is Jeff Bullas’:
Just like his professional blog, Jeff looks sharp in his picture.
Also, he’s not wearing a suit and tie just to look the part. He’s probably wearing the kind of outfit he wears when going to conferences, which makes this picture a perfect choice for his About Me page.
Now that you’ve set up elements on your About Me page to attract people’s attention, it’s time to introduce yourself to them.
To reiterate the purpose of your About Me page:
You need to let people in your life and see the real you.
Sure, the content you write is part of who you are as a professional. But that’s exactly it – they don’t show what your life is outside of work.
Therefore, use your About Me page as an opportunity to answer this question:
Why do you do what you’re doing?
You might go back to your life before the one you’re living now.
In fact, it is essential to show vulnerability and put your guard down for your audience.
Below are tips to help you come up with your own introduction for your About Me page:
- Be candid – Don’t filter yourself when writing this section of your blog. After all, people want to know more about you, which is why it’s called the About Me page.
- Share your lowest points – Talk to them about your hardship and obstacles that you had to endure and overcome to get where you are right now. Doing so makes you relatable to your audience.
- End on a high note – You can’t dwell too much on your failures. Explain to readers how you were able to achieve success and come up with the decision of setting up your site or blog. This way, you help readers feel good about themselves.
An example of a strong introduction section is from Spencer Haws of Niche Pursuits:
He begins by talking about who he is – an online entrepreneur who builds and sells websites for a living, as well as sells physical products on Amazon. Also, he is the founder of LongTailPro, a keyword research tool, until he sold it a couple of years ago.
From this part, readers will be awe-inspired by his accomplishments. However, there’s also a risk of intimidating readers with those laurels.
Therefore, Spencer proceeds to talk about his humble beginnings. He wasn’t good at building websites when he started in 2005. He didn’t find success as a niche site creator until 2009. Before that, he had no money and was still learning SEO.
If readers put the pieces of Spencer’s story together, they will realize how he was just like everybody else. Through perseverance, he was able to find the success he wanted in life. The same can be said of his readers!
5. Social Proof
You can come up with the best introduction about yourself and pull the heartstrings of your readers.
But telling a great story is different from showing actual results of your work.
Whatever it is that you claim yourself an expert to be, it won’t matter if you don’t have any proof to back your claims!
This reason is why social proof is a necessary component of your About Me page.
Social proof comes in different shapes and forms. But as newbie bloggers, there are two you can easily feature on your page as early as now:
(i) As seen on/As featured in
If you’ve written on major publications like Forbes, Entrepreneur, Social Media Examiner, and others, then it’s worth mentioning them on the page.
These sites don’t accept just any writers or bloggers to submit and publish content. Therefore, getting even an article to be featured on these sites is a feather in your cap that you must share to the world!
An example of a great “As seen on” section can be found on Stuart Walker’s About Me page on NicheHacks:
The screenshot doesn’t capture other publications such as:
- Neil Patel
- Matthew Woodward
- …and more!
An elite company of online publications!
Assuming that you haven’t written on similar publications, you can still mention blogs where you’ve been published. While they’re probably not as impressive as the sites above, they still serve as social proof and add value to the kind of blogger you are.
If you offer services to clients, you should ask your clients to share a good word or two about you. This is especially true if your client is very popular and influential in your niche.
Or even if you’ve worked with or built relationships with influential people in your industry, it’s worth mentioning the good things they’ve said about your blog.
Going back to Stuart’s About Me page, there’s a testimonial section that shows what blogging luminaries think about his blog:
The part also shows glowing reviews from Neil Patel, Glen Allsop (ViperChill), Zac Johnson, and others.
6. Include A Call To Action
Once you’ve made a good impression with readers with your About Me page, the last thing for you to do is to convert them.
Since you’ve warmed yourself up to readers on this page, it makes sense to take your relationship to the next level by asking something in return from them.
There are different calls to action that bloggers use. Below are some of the most common:
(i) Ask Them To Subscribe To Your List
Part of what makes your blog generate more traffic is to build an email list.
Take it from 86% of professionals who prefer to use email when communicating for business purposes.
If you play your cards right, email marketing will play a crucial role in the growth of your blog!
But before you think about that, you need to grow your email subscribers first.
And one of the best ways to do that is to include an opt-in form on your About Me page.
Check out how Raelyn Tan featured an opt-in form on her about me page:
The goal of her about me page is to convert you as a subscriber and I believe she has done a brilliant job here.
Here are few additional tips to help increase the conversion rate of your opt-in forms.
- Use tried-and-tested tools for creating forms – Some form creators are better than others. You need to find the best tools to build high-converting forms so you can generate more email subscribers.
- Show your form in different ways – Almost all websites use opt-in forms. As a result, most visitors have been numb to it just like ad blindness. Make your forms stand out by testing out different ways on how the forms will appear on their screen. Using full-screen modals, slide-ins, and inline content forms are just some of the ways you could use.
- Measure the results – To understand how your forms are performing, you need to track how many people are signing up. Most opt-in form tools have built-in analytics that lets you see the impressions and conversion rate. Using this data, you can make informed decisions to improve the sign-up rate to your forms. (My fav. tool is Thrive Leads.)
(ii) Create A Button
Some bloggers want people to click on a button as their call to action.
Once visitors click on the button, they are led to another page, or a form pops up.
Buttons are much more effective than hyperlinks as a CTA because they attract the attention of your visitors.
The jury is still out on whether buttons convert higher than using forms. It depends on the bloggers and their findings to justify their choice.
An example of a blogger who opted for buttons instead of a form is Jon Morrow of Smart Blogger.
On his About Me page, you will find a button at the bottom of the page:
If you click on the button, it will load a form. You will receive the blog’s latest content if you successfully fill it out.
This is a different way of collecting emails on your About Me page.
Instead of featuring the form on the page immediately, you hide it behind a button first.
Again, your choice between a button or a form to collect emails will depend on the performance of each. Some might respond better to buttons if the forms you initially used on the page aren’t converting.
Below are ways that you can make the most out of buttons as the CTA of your About Me page:
- Literally call your visitors into action – Use action words as the first word of the button’s copy. But don’t use overdone phrases like “click here” or “go here.” Instead, come up with fresh and creative ideas. In the case of Smart Blogger, you can also make readers agree to your previous statement to encourage them to click the button.
- Play around with the colors – Much has been said about how the button colors affect the click-through rate. A study points to red generating the most clicks. However, other variables play a role in the CTR of a button. Therefore, choosing the color doesn’t magically boost your button’s CTR overnight. It’s best to play it by ear (or by sight, in this case). You can start by testing red first and mix it up after a period to compare and contrast which colors work best for you.
- Placement matters – The location on the About Me page where you place your button is crucial to the clicks it will get. According to Fitts’s Law, you need to put the button in the direct path where the attention of visitors is. The placement needs to follow a local stream of thought to get more people to click on it. If your goal is to get people to click on the button and open the form, you need to place the button before a paragraph mentioning that they can sign up to your list by clicking on the button below.
Wrapping it up
Just to reiterate, your About Me page should be all about you.
We’re not just talking about you as a blogger, but also your life outside it.
Sharing to people your personal life gives shape to the kind of blogger you are.
And if they like what they read, they’ll be your followers and subscribers for as long as you want them around.
However, all these won’t happen unless you follow the tips above.
Creating the best About Me page, ultimately, is about following a proven formula.
By setting up the elements mentioned above, you can get the most out of your page and turn it into a crucial, high-converting part of your blog!
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