45 Key Blogging Statistics for 2025

In blogging, knowledge is power. 

That’s why I decided to compile this list of 45 statistics about blogging that you can use to your advantage. 

Let’s just jump straight to the numbers.

AI Blogging Statistics

• AI adoption in blogging: 80% of bloggers use AI.
• AI for blog content ideation: 54% of bloggers use AI to generate content ideas.
• Most first drafts are still handwritten: 6% of bloggers use AI to create entire first drafts.
• How AI impacts ROI: 68% of bloggers that use AI report a higher ROI.
• AI can be inaccurate: 63% of bloggers and marketers found inaccuracies and biases in AI-generated content.
• Half of readers dislike AI content: 52% of readers engage less with a blog post after suspecting it is created by AI.

Get more surprising AI and Blogging stats here.

Blog Readership Statistics

• 83% of internet users (roughly 4.44 billion people) read blog posts
• 37% of blog readers are 41-60 years old
• 65% of Medium readers identify as male
• On average, readers spend 96 seconds reading a blog post.
• 35% of blog readers frequently skim articles
• 4 out of 5 readers check out a blog post’s headline only.
• Only 20% of readers will read past the headline

Get more blog readership stats here.

Business Blogging Statistics

• 91% of B2B companies use content marketing, most notably blogging, to promote their brand online. 
• 86% of B2C companies use blogging to reach customers online. 
• Overall, 90% of businesses use content marketing tactics like blogging to grow their online presence. 
• 76% of B2B marketers report successfully generating leads with blogging. 
• 72% of marketers use content creation as their number one SEO tactic. 
• 61% of consumers in the United States relied on product recommendations from blogs to make a purchase decision. 

Get more business blogging stats here.

Business Blogging SEO Statistics

• Businesses that use blogging in their SEO strategy get 434% more indexed pages
• Business blogging increases inbound links by 97%
• Integrating a blog into your business website can lead to 55% more visitors
• 72% of marketers use content creation or blogging as their top SEO tactic
• SEO leads have a 14.6% close rate (which is massive)

Get more business blogging SEO stats here.

Blog Content Statistics

• It takes an average of 3 hours and 51 minutes to write a blog post.
• Spending over 6 hours writing a blog post leads to “strong results.”
• Blog posts that are 2,000-3,000 words take over 6 hours to write.
• Comprehensive “how-to” articles take longer than short listicles or news pieces.
• Editing adds 1-2 hours to the content creation time.
• Highly experienced bloggers are capable of producing content in less than one hour.
• Content planning can take 1-2 hours per blog post.
• Adding simple custom graphics to your post adds 30 minutes to 5 hours.
• Publishing blog posts daily requires you to finish drafts in 3-5 hours.
• SEO optimization time can take as little as 30 minutes.

Learn more about these blog content stats here.

Blog Post Statistics

• Around 7.5 million blog posts are published per day. 
• 2.33 million posts are published on WordPress per day, contributing to an astonishing monthly total of 70 million.
• 12.8 million posts are published on Tumblr daily.
• Only 2% of bloggers publish daily
• 83% of bloggers and marketers publish short-form articles

Learn more about these blog post statistics here.

Blogging and Lead Generation Statistics

• Websites with blogs generate 67% more leads than those without.
• Blogging leads to 434% more indexed pages in search engines
• 83% of customers trust blogs when looking for product recommendations.
• 76% of marketers rate blog articles as very effective for lead generation.
• 57% of bloggers that publish once per day report strong results.
• Case studies and white papers are the most effective content types for lead generation.

Learn more about these stats here.