In blogging, knowledge is power.
That’s why I decided to compile this list of 105 statistics about blogging that you can use to your advantage.
Let’s just jump straight to the numbers.
Blogging Statistics 2020
General Blogging Statistics
Curious about the state of the blogging industry?
Here are some of the most interesting facts in the blogosphere today!
- By 2020, the number of bloggers in the United States alone is expected to reach 31.7 million. (Source: Statista)
- If you’re wondering how competitive the blogging industry is, know that around 6 million posts are published per day. (Source: Worldometers)
- Of the roughly 132 million blog posts published online per month, 70 million on average are published on WordPress. (Source: WordPress)
- When it comes to pure traffic, WordPress websites cater to over 409 million readers every month. (Source: WordPress)
- Experts have predicted content marketing to be a $300 billion industry in 2019. (Source: Statista)
- As of late 2019, Tumblr hosts a grand total of 480.1 million blogs — making it the most popular blogging platform. (Source: Statista)
- The second most popular blogging platform is, unsurprisingly, WordPress — followed by Joomla and Drupal. (Source: SoftwareFindr)
- 75 percent of marketers believe that writing quality blog content is the most important part of any online marketing campaign. (Source: SocialMediaToday)
- In recent years, there were 93 percent more blogs utilizing traffic generation strategies, including paid ads. (Source: OptinMonster)
- For every 10 blog posts, only 1 — called a “compounding” post — will receive an increasing amount of traffic over time. (Source: HubSpot)
- While compounding posts only make up 10 percent of an average blog, they’re responsible for 38 percent of all traffic. (Source: HubSpot)
- In a survey, 2/3 of respondents stated that making money is their primary reason for blogging. (Source: Growth Badger)
- Another survey suggests that 69 percent of bloggers fall within the 25–44 age bracket. (Source: ConvertKit)
- Generating traffic and growing an audience base are still considered by most bloggers as their biggest challenges. (Source: Growth Badger)
- 90 percent of organizations invest in custom content for marketing purposes. (Source: Demand Metric)
- Bloggers without children are 33 percent more likely to be fueled by the desire to turn blogging as a profession. (Source: ConvertKit)
- Female bloggers are more likely to be motivated by the goal of turning blogging into a creative outlet. (Source: ConvertKit)
- 73 percent of bloggers agree that money is the top factor that affects the sense of success. (Source: ConvertKit)
- The sky is the limit when it comes to the amount of money bloggers can make. To give you an idea, it’s easy to find blogs with income reports ranging from $4,000 to $1,000,000 per month. (Source: Raelyn Tan)
- Travel bloggers charge an average of $200 for sponsored content. (Source: OptinMonster)
Business Blogging Statistics
Forward-thinking businesses have turned to blogging to generate organic traffic and interest in their brand.
If your blog is an extension of an online business, here are several stats on blogging you need to know:
- Before buying a product, 61 percent of consumers have consulted a blog post first. (Source: SocialMediaToday)
- 55 percent of businesses prioritize blog content creation in their inbound marketing efforts. (Source: HubSpot State of Inbound Report)
- Prioritizing blogging makes marketers 13 percent more likely to get a positive ROI. (Source: HubSpot)
- In B2B or Business-to-Business marketing, marketers who leverage blogging generate 67 percent more leads. (Source: HubSpot)
- 65 percent of marketers keep a documented content marketing strategy to streamline production, promotion, and optimization efforts. (Source: Content Marketing Institute)
- Businesses with blogs enjoy a 126 percent higher lead growth than businesses without. (Source: HubSpot)
- Roughly 5 percent of bloggers have zero access to analytics. (Source: OptinMonster)
- As far as outsourcing goes, writing articles is the most outsourced work in content marketing. (Source: LinkedIn B2B Content Marketing Report)
- Content marketing — primarily done through blogging — can generate 3 times more leads than traditional marketing and paid search. (Source: Content Marketing Institute)
- In their buying journey, 71 percent of B2B customers look for information from blog posts. (Source: Demand Gen)
- In business organizations, blogs are the most shared content among colleagues — case studies second and infographics third. Source: Demand Gen)
SEO Statistics for Blogging
It’s been well-established that producing top-quality content is the key to attaining higher search engine rankings. However, what exactly defines an SEO-friendly blog post?
Below are a few more insights that will help you direct your SEO strategy:
- On the internet, 93 percent of all online experiences come from a search engine. (Source: Junto Digital)
- A website with a blog section typically has 434 percent more indexed pages than websites without. (Source: TechClient)
- 69 percent of bloggers in 2019 drive traffic from search engines. (Source: Orbit Media)
- Websites that publish blog content get 97 percent more backlinks. (Source: Business2Community)
- When writing a post, 50 percent of bloggers do keyword research, 33 percent do it sometimes, and 17percent don’t. (Source: Orbit Media)
- 70 to 80 percent of search engine users prefer organic results over paid search listings. (Source: Martech Zone)
- Nearly half of clicks in search engine results pages go straight to the top three results. (Source: Ignite Visibility)
- High-income bloggers are 4.3 times more likely to do SEO keyword research than others. (Source: Growth Badger)
- 91 percent of bloggers who get profitable results use analytics to influence their decision-making. (Source: Orbit Media)
- Using HTTPS or Hypertext Transfer Protocol Secure in your blog is linked to higher search engine rankings. (Source: Backlinko)
- In guest blogging, 79 percent of editors observed that guest contributions are too promotional. (Source: OptinMonster)
- Blog posts with shorter page URLs tend to rank higher in search engines. (Source: Backlinko)
- A fast page loading speed can significantly increase your chances of ranking highly in search engines. (Source: Backlinko)
Blog Post Headlines Statistics
Headlines play an important role in your blogging strategy.
Not only do they capture the audience’s attention, they also affect how many shares your posts get. With an effective SEO strategy, headlines will also help you acquire the right kind of organic traffic.
Below are some of the most important facts about headlines that every blogger must be aware of:
- Bloggers that make over $50,000 per year believe that headlines are second to content quality in terms of importance. (Source: GrowthBadger)
- A simple headline optimization has the potential to instantly increase clicks by up to 10 percent. (Source: MarketingExperiments)
- For list-based headlines, inserting an odd number in the title can outperform other posts by 20 percent. (Source: Content Marketing Institute)
- Blog posts that rake in a high number of visits tend to have 6 to 13 words in their titles. (Source: HubSpot)
- 31 percent of posts with the most click-throughs are listicles with numbers in the headline. (Source: ConversionXL)
- It’s also revealed that 21 percent and 17 percent of top-performing headlines are user-oriented and “how to” types, respectively. (Source: ConversionXL)
- Blog posts with the term “template” in the title get tweeted 114 percent more times. (Source: HubSpot)
Blog Content Strategy Statistics
Not sure how to run your blog content strategy?
By observing trends in the blogging industry, you can formulate a content strategy that’s built to compete.
That said, here are the important blog statistics you shouldn’t miss:
- Publishing a high number of blog posts can improve your lead generation by 77 percent. (Source: Traffic Generation Café)
- If you’re smart with your budget, you can start a blog in 2020 with as little as $34.50 a year. (Source: Ryan Robinson)
- A survey reveals that most bloggers consider a listicle as the most effective content type. (Source: Growth Badger)
- 60 percent of blog posts are said to contain some kind of list inside. (Source: Orbit Media)
- 57 percent of all blog posts present relevant statistics when communicating ideas. (Source: Orbit Media)
- When looking for content ideas, high-income bloggers rely on social media, keyword research, and analytics data. (Source: Growth Badger)
- 69 percent of bloggers use social sharing buttons to help boost their content’s exposure. (Source: OptinMonster)
- Listicles with 10 items were, on average, shared the most on social media. (Source: OkDork)
- If you can consistently publish better content than competitors, you can eventually boost your traffic by up to 2,000 percent. (Source: Omnicore)
- In blogging, the most valuable metrics for content are page views, time on page, and social media engagement. (Source: Curata)
- The top 29 percent of marketing professionals repurpose blog content. (Source: Curata)
- 60 percent of marketers use and reuse blog content around two to five times. (Source: Oz Content Technologies)
- 69 percent plan and manage their blog content with an editorial calendar. (Source: Curata)
- On average, a blogger takes 3 hours and 57 minutes to finish writing an article. (Source: Orbit Media)
- For bloggers who take over 6 hours to write a post, 38 percent of them see “strong results.” (Source: Orbit Media)
- Bloggers who make $50,000 or more a year are less likely to have problems with self-discipline and motivation. (Source: Growth Badger)
- Of those high-income bloggers, 53 percent offer a downloadable freebie or opt-in bribe in their lead generation efforts. (Source: Growth Badger)
- In 2019, 41 percent of bloggers edit their own drafts — 31 percent will hire a professional editor. (Source: Orbit Media)
- 97 percent of bloggers generate some of their traffic from social media. (Source: Orbit Media)
- For organic traffic, small blogs are encouraged to publish around 12 to 16 posts per month. (Source: HubSpot)
- 70 percent of bloggers who make over $50,000 a year are heavily involved in promoting their own posts. (Source: Growth Badger)
- 45 percent of high-income bloggers also sell their own products or services. (Source: Growth Badger)
- Larger blogs, however, must ramp up their content production to 16 to 20 posts per month to grow their traffic. (Source: HubSpot)
- A blog that posts daily may have as much as 5 times more traffic than those that publish less. (Source: Social Media Examiner)
- Facebook and Instagram are used by 94 percent and 73 percent, respectively, of all marketers. (Source: Social Media Examiner)
- 35 percent of bloggers do original research and share the results with their readers. (Source: Orbit Media)
- 85 percent of bloggers who publish original research agree that the strategy leads to positive results. (Source: Orbit Media)
- 32 percent of bloggers offer gated content for lead generation — 88 percent of them get positive results. (Source: Orbit Media)
Content Length Statistics
The length of your blog posts is more important than you think.
Below are some mind-blowing data about content length and its relationship with a post’s SEO-friendliness, user engagement, and traffic:
- On Google, the average content length of the top ten results is 1,890 words. (Source: Backlinko)
- Blog content with 2,250 to 2,500 words tend to receive more backlinks, causing them to rank higher on average. (Source: HubSpot)
- For the average content length overall, the answer is 1,236 words. (Source: Orbit Media)
- Long-form content is proven to generate 9 times more leads than short content. (Source: Curata)
- Writing content that’s 3,000 words or more will help you get more social media shares. (Source: OkDork)
- If a post has more than 1,500 words, it can get 68.1 percent more tweets than shorter posts. (Source: Quick Sprout)
- Posts with more than 1,500 words also get 22.6 percent more Facebook likes. (Source: Quick Sprout)
- In terms of conversions, long articles have an ROI of 50 percent. Short copy, on the other hand, has a negative ROI of 66 percent. (Source: Quick Sprout)
Blog Visual Content Statistics
If you’re thinking about incorporating visual content into your blogging strategy, I have something to say:
Don’t think about it — just do it.
Here are the reasons why:
- The human brain can process visual information approximately 60,000 times faster than written text. (Source: Thermopylae Sciences)
- Infographics are the most shared form of content on social media. (Source: OkDork)
- Using images in your blog posts can supercharge traffic by up to 94 percent. (Source: Jeff Bullas)
- By inserting an image every 75 to 100 words, you can double the number of social shares your posts get. (Source: HubSpot)
- Adding at least one image to your post can increase Facebook and Twitter shares by more than double. (Source: OkDork)
- When using images, photos of real people are 35 percent more effective in generating conversions than stock photos. (Source: Marketing Experiments)
- $50,000-per-year bloggers are 5 times as likely to publish podcasts and 4.5 times as likely to publish videos. (Source: Growth Badger)
- Blog posts with videos can get up to 3 times more inbound links than posts without. (Source: WordStream)
- A video in your blog can attract as many as 3 times more monthly visitors. (Source: WordStream)
User Engagement Statistics and Trends
When creating blog posts, it’s all about understanding the online audience.
You don’t think about what you want. Rather, you should build your content based on the online population’s content consumption preferences and needs.
- An average online user spends 37 seconds reading a blog post. (Source: NewsCred Insights)
- When it comes to keeping readers engaged, aim to write blog posts that take only 7 minutes to read. (Source: Medium)
- 43 percent of readers only skim the blog posts they open. (Source: HubSpot)
- The online population spends 3 times more time reading blogs than emails. (Source: HubSpot)
- User engagement on WordPress seems to be healthy with an average of 77 million comments per month. (Source: WordPress)
- 77 percent of the internet reads blog posts in search of information. (Source: The West Program)
- A study revealed that blog reader activity spikes at around 10:00 in the morning. (Source: HubSpot)
- 59 percent of readers share articles on social media without reading them. (Source: OptinMonster)
- 68 percent of online users read about the brands they like through blogs. (Source: Demand Metric)
If you only focus on the competitiveness of the blogging industry, you’d feel like the odds are stacked against you.
But if you narrow down your focus to statistical data, you can definitely use the numbers to your advantage.
All the facts above can help any blog determine what strategy should and shouldn’t work.
To wrap it up, here are the takeaways that you should seriously keep in mind:
- Long and meaty content with a sufficient helping of visuals will help you rank higher in search engines.
- Blog content promotions are a must if you want your brand to cut through the content noise.
- A post’s headline is an important factor that affects the performance of your content. Keep it short, descriptive, and optimized using the right strategies.
- Blogging is a powerful lead generation platform for businesses.
- It doesn’t matter if you’re a business, professional, self-employed, or entrepreneur. Blogging is an effective tool for winning your audience’s trust.
- Listicles and “how to” articles will continue to be the most valuable types of content for bloggers and readers.
- If you can, adopt the use of videos in your blog content strategy.
- Spend more time editing and polishing your blog posts to get better results from them.
- Ultimately, blogs are supposed to be made with the intended reader in mind. Tweak your blogging strategy to match your target audience’s content preferences and activity patterns.
The good news is, I can help you put the numbers to work with in-depth guides on specific blogging topics.
Feel free to check out the posts below to learn the steps you need to take:
- Building your blog for the very first time: How to Start a Blog in 2020 (Step by Step)
- General tips for newbie bloggers: Incredible Blogging Tips – Take Your Blog from Zero to Hero
- Writing compelling headlines for your blog posts: 7 Ways to Use CoSchedule Headline Analyzer for Clickworthy Headlines
- Making your posts rank higher in search engines: How to Improve Your Google Keyword Rankings in 2019
- Improving the overall SEO-friendliness of your blog: 7 Crucial On-Page SEO Techniques to Get Your Content Ranked
- Using analytics to make data-driven decisions: The Ultimate Guide to Google Analytics to Scale Your Blog
Blogging Statistics — Frequently Asked Questions
Is Blogging dead or what’s the future of Blogging?
Even with over a billion blogs on the internet, blogging is still alive and kicking. However, you’ll need a whole lot more than just text-based content to thrive in today’s blogging world.
Why are blogs effective?
Blogs not only provide users with the information they need to solve problems and accomplish objectives. With the right approach, a blog also helps brands connect with their audience on a more personal level.
How many businesses have blogs?
Since new business blogs come to life each day, it’s hard to give an accurate number. However, statistics show that 85 percent of B2C marketers and 91 percent of B2B marketers say that their company blogs.
How to start a blog?
A blog can be started with a blogging platform like WordPress. Click here to read our step-by-step guide.
To succeed as a blogger, you need all the information you can lay your hands on.
You can never have too much knowledge, especially considering the competitiveness of the blogosphere.
A single decision can make or break your blog. And with the statistics I covered above, hopefully, you can tailor strategies that will help take your blog to new heights.
If you have any questions, don’t hesitate to leave a comment below. I also welcome all feedback and opinions.