Blogging for Lead Generation: Key Statistics (2025)
by Ankit Singla
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Does blogging help with lead generation?
That’s one of the key questions we’ll answer in this post.
We’ll also cover mind-blowing insights on the following:
For more valuable business blogging stats, refer to this page.
Now, let’s dive in.
Blogging for Lead Generation: Key Statistics (2025)
- Websites with blogs generate 67% more leads than those without.
- Blogging leads to 434% more indexed pages in search engines
- 83% of customers trust blogs when looking for product recommendations.
- 76% of marketers rate blog articles as very effective for lead generation.
- 57% of bloggers that publish once per day report strong results.
- Case studies and white papers are the most effective content types for lead generation.
Do Blogs Increase Leads?
Yes, blogging is a powerful vehicle for lead generation — and there is plenty of data to back it up. On average, companies with blogs generate 67% more leads than those without, so 76% of marketers believe blogging is the most effective lead-generation strategy.
How Blogs Attract Visitors (and Convert Them Into Leads)?
Blogging is an essential piece of content marketing that can be utilized throughout the entire customer journey.
Not only do blog posts help attract visitors to your website, they can also convert them into qualified leads and eventually nurture them into becoming paying customers.
Here’s how that process works:
Keep in mind that more and more modern customers prefer self-service buying experiences. In fact, 91% of customers would rather use a knowledge base and other self-service resources to research products.
As a website owner, blog content is the most cost-effective and marketable format you can use to educate and nurture your prospects.
Blogging for Lead Generation: Case Studies
To demonstrate the potential of blogging for lead generation, let’s take a look at case studies of websites using blog posts to generate leads:
1. Blogging Her Way generated over $8,400 in 9 months
Blogging Her Way is a blogging-focused website that made money through Mediavine ads and affiliate marketing. With blogging at the center of Dale’s (owner of Blogging Her Way) marketing strategy, she generated over $8,400 in revenue from a brand-new blog in just 9 months.
One of the specific blogging techniques that helped Blogging Her Way attain success is publishing seasonal content. This strategy revolves around planning and publishing topics that get predictable spikes in demand, traffic, and engagement during specific times of the year.
2. Roberts Jeandron Law increased organic leads by 150%
Roberts Jeandron Law Firm utilized blogging, with the help of link building and on-page SEO, to grow their lead generation efforts by 150%. The company also grew their website’s daily traffic from a measly 198 per day to a whopping 1,797 visitors per day.
To improve lead generation, the firm worked with a marketing agency and defined important Key Performance Indicators (KPIs) to identify opportunities — namely organic traffic, Domain Authority (DA), traffic value, and keyword rankings. This allowed them to pool their efforts into blog content and SEO strategies that get the best results.
3. A Sweet Pea Chef revenue increased from $187.82 to over $10,000 per month
A Sweet Pea Chef is initially a hobby food blog that earned roughly $190 per month.
With the help of Food Blogger Pro, a membership site dedicated to help food bloggers with content marketing and monetization, the blog amped up its content creation, advertising, and sponsored posting strategy to grow earnings by over $10,000 per month.
In addition to creating more content, A Sweet Pea Chef also focused on highlighting the benefits that readers can get from their blog. For example, the blog can emphasize why a certain recipe is healthy or impossible to fail, even for beginners.
4. ClearVoice increased monthly traffic by 1,665% through relentless blogging
ClearVoice is a B2B content services company that consistently refined their own content strategy month after month.
In their highly detailed case study covering January 2017 to March 2018, they managed to increase their monthly pageviews from 3,000 to over 50,000, directly contributing to their lead generation efforts.
It’s all thanks to an adaptive content strategy that consistently increasing blog content creation. They also used analytics to track their blogging strategy and restructured their content based on performance data.
Top Blog Content Types for Lead Generation
One of the biggest advantages of blogging is the diverse range of content types you can use to engage and convert your audience.
Content Marketing Institute conducted an in-depth study on the different types of content and their effectiveness for lead generation and nurturing. In the survey, marketers were asked to identify their top content types for different stages of the customer journey.
Here are the results pertaining to content types you can publish through your blog:
Awareness | Consideration | Purchase | |
---|---|---|---|
Articles | 76% | 23% | 1% |
Case studies | 8% | 54% | 39% |
eBooks | 41% | 49% | 9% |
Interactive content | 47% | 44% | 10% |
Videos | 59% | 34% | 7% |
White papers | 27% | 42% | 31% |
Here are other, non-blogging content types and their effectiveness through the different stages of lead generation and nurturing:
Where are the Best Places for Call-To-Action (CTA) buttons?
A CTA button or link plays a crucial role in lead generation — serving as doorway between your audience and the next stage of the buyer’s journey.
To create effective CTAs, you need to focus on three things: the CTA itself, its design, and its placement.
Several data sources reveal the best CTA placement and design strategies for various use cases:
How Often Should You Blog for Lead Generation?
In blogging, content quality definitely matters more than quantity.
However, that doesn’t mean your blogging frequency has absolutely zero impact on your lead generation.
Orbit Media published a study that inspected and benchmarked the strategies of bloggers that get “strong results.”
Here are some key findings:
Blogging Frequency | % of Bloggers | % with “Strong Results” |
---|---|---|
Daily | 3% | 57% |
2-6 posts per week | 14% | 38% |
Once a week | 24% | 25% |
Multiple times per month | 23% | 28% |
Once a month | 17% | 15% |
Final Words
The numbers don’t like: Blogging is a must-have strategy for any business or aspiring entrepreneur that needs lead generation.
Not only will blogging drive traffic and nurture your existing audience, a well-optimized blend of blog content will also guide users through the buyer’s journey — eventually compelling them to make a purchase decision.
Fortunately, blogging doesn’t require a hefty budget or a large team of experts. Click here for a complete, practical blogging guide to help you get started!
Article by
Ankit Singla is a full-time blogger, YouTuber, author, and public speaker. He founded and leads Master Blogging. With over 13 years of blogging expertise, he has assisted numerous aspiring bloggers in achieving their dreams of creating successful blogs.
Ankit Singla is a full-time blogger, YouTuber, author, and public speaker. He founded and leads Master Blogging. With over 14 years of blogging expertise, he has assisted numerous aspiring bloggers in achieving their dreams of creating successful blogs.