Blogging for Lead Generation: Key Statistics (2025)

Ankit Singla Master Blogging

by Ankit Singla

Jul 8, 2024

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Does blogging help with lead generation? 

That’s one of the key questions we’ll answer in this post.

We’ll also cover mind-blowing insights on the following:

  • What are the best blog content types for lead generation?
  • Where should you put CTAs in your blog for more conversions?
  • How often should you publish blog posts? 

For more valuable business blogging stats, refer to this page.

Now, let’s dive in.

Blogging for Lead Generation

Do Blogs Increase Leads?

Yes, blogging is a powerful vehicle for lead generation — and there is plenty of data to back it up. On average, companies with blogs generate 67% more leads than those without, so 76% of marketers believe blogging is the most effective lead-generation strategy. 

How Blogs Attract Visitors (and Convert Them Into Leads)?

Blogging is an essential piece of content marketing that can be utilized throughout the entire customer journey. 

Not only do blog posts help attract visitors to your website, they can also convert them into qualified leads and eventually nurture them into becoming paying customers. 

Here’s how that process works:

  • Passively generating organic traffic through Search Engine Optimization (SEO). A study shows that blogging can lead to 434% more indexed pages and generate 55% more website visitors. That’s because blogging is crucial to SEO, which allows you to gain organic traffic whenever your content appears in search engine results.
  • Establish your authority and build trust. A recent study revealed that 83% of consumers chose blogs as their most trusted source of product recommendations. Regularly publishing content about relevant topics helps prove that you’re an expert in your niche, making customers more likely to trust your product, service, or subscription offers. 
  • Nurture prospective leads toward a purchase decision. 56% of consumers cited that they purchased something from a company after reading their blog. That’s why marketers believe that blogging is among the top three marketing strategies in terms of Return On Investment (ROI).

Keep in mind that more and more modern customers prefer self-service buying experiences. In fact, 91% of customers would rather use a knowledge base and other self-service resources to research products. 

As a website owner, blog content is the most cost-effective and marketable format you can use to educate and nurture your prospects. 

Blogging for Lead Generation: Case Studies

To demonstrate the potential of blogging for lead generation, let’s take a look at case studies of websites using blog posts to generate leads: 

1. Blogging Her Way generated over $8,400 in 9 months

Blogging Her Way Case Study

Blogging Her Way is a blogging-focused website that made money through Mediavine ads and affiliate marketing. With blogging at the center of Dale’s (owner of Blogging Her Way) marketing strategy, she generated over $8,400 in revenue from a brand-new blog in just 9 months. 

One of the specific blogging techniques that helped Blogging Her Way attain success is publishing seasonal content. This strategy revolves around planning and publishing topics that get predictable spikes in demand, traffic, and engagement during specific times of the year. 

2. Roberts Jeandron Law increased organic leads by 150%

Roberts Jeandron Lead Generation

Roberts Jeandron Law Firm utilized blogging, with the help of link building and on-page SEO, to grow their lead generation efforts by 150%. The company also grew their website’s daily traffic from a measly 198 per day to a whopping 1,797 visitors per day.

To improve lead generation, the firm worked with a marketing agency and defined important Key Performance Indicators (KPIs) to identify opportunities — namely organic traffic, Domain Authority (DA), traffic value, and keyword rankings. This allowed them to pool their efforts into blog content and SEO strategies that get the best results.

3. A Sweet Pea Chef revenue increased from $187.82 to over $10,000 per month

A Sweet Pea Chef Case Study

A Sweet Pea Chef is initially a hobby food blog that earned roughly $190 per month. 

With the help of Food Blogger Pro, a membership site dedicated to help food bloggers with content marketing and monetization, the blog amped up its content creation, advertising, and sponsored posting strategy to grow earnings by over $10,000 per month.  

In addition to creating more content, A Sweet Pea Chef also focused on highlighting the benefits that readers can get from their blog. For example, the blog can emphasize why a certain recipe is healthy or impossible to fail, even for beginners.

4. ClearVoice increased monthly traffic by 1,665% through relentless blogging

ClearVoice

ClearVoice is a B2B content services company that consistently refined their own content strategy month after month. 

In their highly detailed case study covering January 2017 to March 2018, they managed to increase their monthly pageviews from 3,000 to over 50,000, directly contributing to their lead generation efforts. 

It’s all thanks to an adaptive content strategy that consistently increasing blog content creation. They also used analytics to track their blogging strategy and restructured their content based on performance data.

Top Blog Content Types for Lead Generation 

One of the biggest advantages of blogging is the diverse range of content types you can use to engage and convert your audience.

Content Marketing Institute conducted an in-depth study on the different types of content and their effectiveness for lead generation and nurturing. In the survey, marketers were asked to identify their top content types for different stages of the customer journey. 

Here are the results pertaining to content types you can publish through your blog: 

AwarenessConsiderationPurchase
Articles76%23%1%
Case studies8%54%39%
eBooks41%49%9%
Interactive content47%44%10%
Videos59%34%7%
White papers27%42%31%

Here are other, non-blogging content types and their effectiveness through the different stages of lead generation and nurturing:

  • Events (30% for awareness, 41% for consideration, and 28% for purchase)
  • Podcasts (77% for awareness, 23% for consideration, and 0% for purchase)
  • Webinars (34% for awareness, 49% fo consideration, 17% for purchase)

Where are the Best Places for Call-To-Action (CTA) buttons?

A CTA button or link plays a crucial role in lead generation — serving as doorway between your audience and the next stage of the buyer’s journey. 

To create effective CTAs, you need to focus on three things: the CTA itself, its design, and its placement.

Several data sources reveal the best CTA placement and design strategies for various use cases: 

  • Smart, personalized CTAs perform 202% better than static CTAs. (HubSpot)
  • When promoted via email, CTAs have an average Click-Through Rate (CTR) of 3-5%. (Databox)
  • CTAs on post-purchase pages (i.e., “Thank You” pages) make customers 16x more likely to share their experience on social media. (Digital Oasis)
  • Red-colored CTAs have been shown to consistently outperform green-colored CTAs in terms of clicks. (CXL)
  • If you have engaging content, placing CTAs below the fold can lead to 304% more conversions. (CXL)
  • CTAs on “welcome gates” have a rough conversion rate of 10%-25%, whereas sidebar and generic button CTAs only have a conversion rate of between 0.5% and 1.5%. (Grow & Convert)

How Often Should You Blog for Lead Generation?

In blogging, content quality definitely matters more than quantity. 

However, that doesn’t mean your blogging frequency has absolutely zero impact on your lead generation. 

Orbit Media published a study that inspected and benchmarked the strategies of bloggers that get “strong results.”

Here are some key findings:

Blogging Frequency% of Bloggers% with “Strong Results”
Daily3%57%
2-6 posts per week14%38%
Once a week24%25%
Multiple times per month23%28%
Once a month17%15%

Final Words

The numbers don’t like: Blogging is a must-have strategy for any business or aspiring entrepreneur that needs lead generation. 

Not only will blogging drive traffic and nurture your existing audience, a well-optimized blend of blog content will also guide users through the buyer’s journey — eventually compelling them to make a purchase decision. 

Fortunately, blogging doesn’t require a hefty budget or a large team of experts. Click here for a complete, practical blogging guide to help you get started! 

Ankit Singla Master Blogging

Article by

Ankit Singla

Ankit Singla is a full-time blogger, YouTuber, author, and public speaker. He founded and leads Master Blogging. With over 13 years of blogging expertise, he has assisted numerous aspiring bloggers in achieving their dreams of creating successful blogs.

Ankit Singla Master Blogging

Ankit Singla

Ankit Singla is a full-time blogger, YouTuber, author, and public speaker. He founded and leads Master Blogging. With over 14 years of blogging expertise, he has assisted numerous aspiring bloggers in achieving their dreams of creating successful blogs.

Ankit Singla Master Blogging

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