How Many Businesses Have a Blog: (2024 Blogging Stats)

Mar 29, 2024

TL;DR

What percentage of businesses have a blog?

90% of businesses have a blog, with 91% of B2B and 86% of B2C companies participating in the blogging sphere.

How many businesses use blogging to promote their brand?

Are you being left out by delaying the launch of your own blog?

These are the questions we’ll answer in this post.

We’ll also cover:

Key blogging statistics driving the industry
Growth trends in business blogging
How effective is blogging for marketing
The impact of blogging on SEO

Let’s get started!

How Many Businesses Have a Blog?

In 2024, 90% of businesses have a blog, with 91% of B2B and 86% of B2C companies participating, suggesting a strong trend towards the necessity of blogs for enhancing visibility, engagement, and industry authority.

Business Blogging Statistics (2024): Key Data

91% of B2B companies use content marketing, most notably blogging, to promote their brand online.
86% of B2C companies use blogging to reach customers online.
Overall, 90% of businesses use content marketing tactics like blogging to grow their online presence.
76% of B2B marketers report successfully generating leads with blogging.
72% of marketers use content creation as their number one SEO tactic.
61% of consumers in the United States relied on product recommendations from blogs to make a purchase decision.

Blogging Adoption Stats in Business

Over the years, more and more businesses have adopted blogging into their marketing strategy.

Although blogging is overshadowed by video content, thanks to the rise of platforms like Instagram Reels and TikTok, blogging continues to be a crucial piece in the marketing puzzle of both B2C and B2B organizations.

In the span of one year, the percentage of Fortune 500 companies running business blogs jumped from 54% to 77%.
59% of B2B marketers state that blogging is their most important content marketing channel.
The number of bloggers in the United States increased by 10 million in just six years.
The global content marketing industry (primarily blogging) is expected to grow by $584.02 billion between 2023 and 2027.
33% of businesses consider blogging as their third most important marketing strategy.

Blogging for Marketing Stats

The marketing value of blogging cannot be overstated. In fact, businesses that blog consistently report getting more success in their marketing campaigns — not just this year, but also several years back.

Businesses with a blogging strategy get twice as much traffic from email marketing than those without.
Business blogging will help you get 55% more website visitors.
Businesses that blog get 126% higher lead growth.
57% of businesses report that blogging helped them gain customers.
B2B businesses with a blog get 67% more leads than those that don’t.
Marketers who use blogging are 13 times more likely to report positive results than those who don’t.
Out of all inbound marketing channels, blogs produced the highest ROI in 2023.
Videos and images (which can be promoted through blogging) are the only content types that get a higher ROI than blogging.

Blogging for SEO Stats

Blogging is, understandably, a cornerstone of an effective SEO strategy. Without valuable content on your website, search engines like Google will have nothing to rank.

That’s why businesses that prioritize SEO also double down on their blogging efforts.

Business sites with blogs get 434% more indexed pages.
Businesses that blog get 97% more inbound links — increasing referral traffic and search engine rankings.
68% of blogs in the United States are promoted through SEO.

Final Words

There’s no question that SEO is a must-have in any business’s digital marketing strategy.

Running a blog, especially with the best practices in mind, is your ticket to more successful lead generation and SEO. Keep in mind that publishing top-quality content also works wonders for raising brand awareness and establishing authority.

Don’t get left out by delaying the launch of your business blog!