The Essential Guide To Come Up With A Perfect Blog Name

One of the key components that makes your blog stand out is your blog name.

Your blog name has the potential to give you more traffic, better conversions, and even affiliate sales.

Hence, it is essential that we choose a blog name that pays in the long run.

In this post, I will share some of the tips on how to come up with the perfect blog name.

If you are starting a new blog or just want to rebrand your dying blog, follow the steps below.

Blog Names Can Be Classified Into Two Broad Categories, They Are:

1. Generic Names

These are blog names that are related to the blog topic or the niche as a whole. They are intended to be search engine optimized and may consist of your main keyword.

These type of blog names are very apt for targeted traffic as your audience knows what to expect from your blog.

For example, my blog focusing on Blogging is named (Master The Art of Blogging) and Stuart’s site based on Niche Blogging is named as

2. Branded Blog Names

These are blog names that are fancier than the generic blog names. They do not depict anything about the blog topic.

Most branded blog names come from the direct names of the corresponding authors like

But, there can be names that come out of nowhere and still ooze brand juice.

Example, a blog on content marketing and entrepreneurship.

There is a very fine line between generic blog names and brand names.

When a generic blog gets viral or popular, its name automatically becomes a brand. Example:

Things To Consider Before Coming Up With A Blog Name:

A blog name is a permanent action that will define your future blogging strategies, so we must consider a few aspects before brainstorming a name for the blog.

1. Check Out The Niche or Topic Your Blog is About:

This is the first step you need to consider before selecting a blog name. Find out what your blog is going to talk about. Your niche (subject around your blog articles) matters a lot if you want targeted readers.

Suppose you run a food blog, coming up with a name like is a good name to start. However, if you are thinking to get a funky name, your readers might not find your blog.

For example, one of the most popular news site “The Onion” has nothing to do with food or onions, it’s a news site. When I first came across the site, I did not click on it thinking the article is spam. So make sure to have a title that goes inline with your blog subject.

2. Brandability:

While generating blog names make sure those can be branded. If you are creating a niche site, consider choosing a domain name that is easy to remember or recall.

For example, It is a brandable name. People can remember it the very first time they hear.

3. Give Your Blog Name Some Search Engine Love:

Your blog name, in a course of time, becomes your keyword that your site ranks for. Every query related to your blog name will get your blog ranked in the SERPs.

So, why not use this blog name as a keyword or a part of your primary keyword? Having a keyword gives your blog an advantage in the SERPs.

Try to optimize your blog name for search engines by either using your main keywords or combining your keyword with any adjectives. Here is a huge list of adjectives for you.

TIP: Having keywords in blog name is good but not compulsory. If you have quality content, you can rank for any keyword.

4. Select A Blog Name That Passes The Phone Test:

Don’t get carried away with fancy blog names. Make sure your blog name is easily audible and understandable.

By phone test I mean when you say your blog name to someone via phone, the other person should be able to type it and reach the correct blog easily.

This is so essential in the day to day life where you have to name your blog in conferences, meetings, and podcasts.

Even more, when your blog starts attracting word of mouth people should be able to reach the correct website they heard.

Here are two quick tips to pass the phone test:

1. Get A Short Domain Instead of A Long One

For example, is easily typable and understandable than something like

This type of names make your blog appear spammy in front of both the readers and search engines.

2. Do Not Use Hyphens and Numbers

Using hyphens are not a healthy sign in SEO. They are not easy to tell too.

Blogger Harleena Singh from has always accepted that if she had the proper knowledge she wouldn’t have gone for the hyphenated domain name.

Domains with numbers confuse your readers, and they might never return to your site. Most people will get confused if your blog name has the number as a numerical or as a word.

For example, Techblog4geeks can be perceived as techblogfourgeeks and Techblogforgeeks.

5. Choose Only The .com Version of Your Domain:

A domain name is as crucial as your business. Unless you want a short-termed and country-specific blog, choose the domain name with the .com extension.

Most readers take .com version of a blog for granted. Another reason to use .com domains is search engines always prefer them.

If people type your URL with .com (while you don’t have a .com domain), then they will either be funnelled by someone else’s website or land on a broken page. This will surely cost you, valuable readers.

Example, even the legendary blogger Darren Rowse decided to buy the .com version of his website for around 5000 USD.

He did it because many of his valuable readers were simply landing on an alien blog because it had the .com TLD.

Having a funky extension like might be confusing to readers and they might type and miss your site.

6. Lock All Related TLDs To Your Blog Name:

If you are a bit concerned about branding, copyright infringement or even losing readers, I suggest you buy and lock all the TLDs related to your blog name.

Even if you decide to blog on a .net domain, still try to buy and lock the .com, .org etc.

Additionally, you can register a shorter version of your main domain name as well.

For example, (online Grammar checker) has locked the domain that redirects to their original homepage. Had someone else bought it, there would have been a serious loss of sales for them.

Precautions To Take While Selecting Blog Name:

Setting up a blog name is a permanent process. One simple mistake can ruin your whole branding and audience or readership. So, it is advisable to take certain precautions while finalizing a blog name.

1. Check For Copyright Infringement:

Sometimes, a blog name might be a part of an already existing brand or product.

These mistakes happen either when you are unaware of the brand. Some do it to leverage the brand power of the preexisting service to increase the traffic (or sales).

Whatever be the reason you wouldn’t want to mess with the law and lose your site, hence make sure to search for your blog name in to stay on the safe side.

2. Recheck Your Affiliate Blog Name:

Many times we keep our affiliate or niche site’s name closely related to our main product. But, some companies don’t allow you to qualify for commissions that come from a site that has their product name in the URL.

For example, if you are planning to promote any web-hosting like SiteGround, you can’t register the domain name

If you do so, either they will ban your affiliate account or you will not be credited for those sales coming from domain.

So make sure to check this before you lose all your sale commission just due to this one mistake.

3. Scope of Keyword:

If you are using a specific keyword for your blog, make sure your content strategy is aligned with it. Writing something that is contrary to your blog name might destroy your audience.

For example, if you have a blog named you can’t write fashion trends there. Hence, make sure your keyword and the scope it gives for your content to span.

Some Domain Name Generator Tools to Help You Come up with the Perfect Blog Name Ideas:

If you still need assistance to discover your dream blog name here are some tools to assist you.


Thesaurus can help you come up with synonyms or alternate keywords for your blog name. It can be very handy in case your desired name is already taken.


Panabee is your one-stop solution for the research of a great blog name. Just type in your keyword and it brings you an ensemble of:

  • various modified domain names
  • Synonyms of your keyword
  • availability of usernames for major social media channels
  • Top Google sites ranking for your desired blog name
  • Top apps in the Apple app store having any relation to your domain name.


If you want to build a brandable blog, you should lock your blog name as usernames for all major social media channels or all of the social media platforms.

Namechk checks almost 102 social media platforms and forums to see if your desired username is free or not. In case you miss your desired username for at least the bigger social media platforms, consider choosing a different blog name.


This is a great tool to auto-generate new domain names for your blog. You just have to enter your primary and secondary keywords and it is ready to go.

5. Picky Domains

This is a platform where you crowdsource your domain names. You can ask for domain names and the members will brainstorm some of the coolest domain names for you. If you pick a suggestion, you pay $50 or else nothing.

TIP: If you have some creativity, you can make some good income suggesting domain names to others.

6. Dot-o-mator

Looking for some cool web 2.0 style domain names? Dot-o-mator will help you in coming up with trendy web 2.0 domain names like Other similar tools include

Wrapping Up: What Should Your Perfect Blog Name Look Like?

A perfect blog name should aim at being short yet indicative of the type of blog. It should steer away of numbers, hyphens, and other esoteric words.

Make sure it doesn’t mess with any copyright laws and is brandable.

These tips will surely help you to brainstorm a perfect blog name.

What are your experiences in coming up with a creative blog name? Drop a comment below.

Also, if you are ready with your domain selection, go and register it with any of these top domain registrars.


Ankit Singla

Ankit Singla

Hi, I'm Ankit Singla Founder of Master Blogging. A blog that helps you master the art of Blogging. Join our Facebook Community and stay connected with other like-minded bloggers.

Ankit Singla

Hi, I'm Ankit Singla Founder of Master Blogging. A blog that helps you master the art of Blogging. Join our Facebook Community and stay connected with other like-minded bloggers.
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44 thoughts on “The Essential Guide To Come Up With A Perfect Blog Name”

  1. Finding domain name for a blog is really frustrating and time consuming process. Though there are many online domain name suggestors tools out there, but most of them generates irrelevant names.
    By the end of this post, a person will be much eligible to find a new domain name by his own. Thanks for such an awesome post.

  2. I got notification in my email through your newsletter and immediately landed over here to read this interesting post, Ankit 🙂

    I would say that it is a well crafted post for the ones who wanna take blogging as their profession. Yes, blog name matters a lot and I completely unaware of this face when I’ve started to blog in the year 2013.

    Atish was the one who named my blog and it has no keywords in it. I agree with you that the name “backlinko” is attractive and memorable as well.

    I was wondering about Aha-now with a hyphen and yes, it is somewhat difficult to remember the blog names with hyphen and numbers.

    I am accepting your viewpoint on brandability, is it go to buy the domain or any other related to enhance the brand awareness of my blog?

    Really a good post on choosing the blog name with key points, keep writing for us bro.

  3. hi

    this is all good stuff really helpful…can you check out my blog on my blog spot titled : The Pulse

    please look at it and give me some tips on how to improve it and guide more traffic to it.


  4. hey there,

    this is really an interesting post for all of us. how confused i was while choosing my blog name which took couple of weeks. i wish i could have read post like this at that time. any way this post is perfect for all newbies out there. hope it helps all of them.


  5. Nice and effective guide bro!
    I choose for technology niche. It means view better info about technology niche.
    But really in-depth explaination bro.
    Thanks for publishing it

  6. Ankit. U are really great. How nicely written. Njoyed while reading

  7. One thing I have noticed that helps with site names is to include the local city name in it. I’m working on a local cat site, and for each city, I call it [site name] – Sacramento. Etc. It helps get lots of traffic from the locals in the area!

  8. Thats nice to read your article Anikit, i think generic blog names are better for new bloggers as it can help a bit to rank on their primary keywords, but professional bloggers must have a Branded Blog names.

  9. Hi Ankit, thanks for sharing this in-depth and full of awareness about choosing a domain name with do’s and don’ts. However there are lots of other posts related to this topic but your post is just above the crowd.

    I have copied some of your tips to my Daily Knowledge Hunt Diary (DKHD). I hope you won’t mind.

    Once again thanks for sharing this awesome post.

    Mohinder Paul Verma
    bloggingFunda – A Community of Bloggers

  10. Hi Ankit,

    Thank you very much for sharing this valuable post. I was thinking of finding out a perfect domain name for a new christian community blog that I am planning to start with the help of few other people. Your post came as a timely reminder for me to help finding a perfect name.

    When I started my blog, my actual intention was to make it a blog that combine some photograpy and art work in it. My actual intention was to do it with the help of a friend who is actually a good graphic designer and photographer. As my friend was too busy with his day time job, we left the idea. That is why I choose the name Digital Dimensions for my blog keeping in mind the photography elements to be displayed. For such a blog, it is a perfect name but I find there is another website with similar name and so I changed the name once again to Digitaldimensions4u, that is not actually related to the contents in the blog like the website ‘Onion’ you mentioned. The greatest mistake I made is the last letters ‘4u’ in the domain name.

    Hoping to hear again from you with your very informative artilcles.

    Thanks and regards

    Reji Stephenson

  11. Hii Ankit !
    Thanks for sharing this valubale information and after reading this i was able to buy a domain for the event..
    Thanks keep sharing such articles..

  12. It’s really an effective and useful article for newbies and for old hands, too. I’ll must follow this guide while choosing a name for my new blog.

  13. Sir ur content is just fabulous, amongst all the blogs i have gone through i can state frm myself is dat ur blog contains detailed informatiom.
    I am interested to start a religious blog would it workout?

  14. Another Great Post, Thanks 🙂

  15. hey Ankit
    a very good post on selecting an appropriate blog name. I believe that choosing an appropriate blog name is the first and foremost milestone in the journey of blogging, be it a professional or personal blog. However I think that one of the most important criterion that a blog name should pass is that it should be easy to remember that way it can maintain the density of it’s users since if they remember the name, they need not to wander on other blogs.
    warm regards

  16. Really Great Post! I hope these important tips for blog name selection are very useful when you are going to select blog name.

  17. You wrote it very nicely & specially i like the page layout. Worth reading with website lists!!

  18. Awesome article as always you provide for your users. All points were more than valid and very essential to notedown in mind. Once again I would love to say, it was all more than important as well as noteworthy for bloggers to improve their blogging knowledge. you had conclude all the things rightly. Thanks for sharing this post with us.

  19. It’s really an effective and useful article for newbies and for old hands, too.

  20. I’m newbie in blogging. and i’m worried for a domain name choice.
    your article and tricks helped me out of this worry.
    Thanks Very Much. Keep surprising us by posting your helpful article and tricks.

    Go ahead man. God Bless You (y)

  21. Hi Ankit,

    That’s almost a perfect guide for choosing a blog name. The most important thing I feel is that the name should connect to blog’s target audience no matter what process is involved in finding out a name.

    Hope to see an exclusive article on the benefits of having a great domain name!

  22. Hey Ankit Singla,
    I really enjoyed this post and after read it, i think that i have to change my domain name. my domain name is and the .com version is already taken by a website of only adsense links.
    Can you suggest me a post on how to change domain without loosing his traffic, and domain authority ?

  23. Thanks for sharing great article about A Perfect Blog Name how to choose. You have explained very well in this post. And This post help to take certain precautions while finalizing a blog name.

  24. Thanx for sharing a useful post. This post will make help to others for creating their blog name.

  25. hi,
    When i started blogging, i used blogspot. I was not sure and have no idea about choosing blog name. I used the post name as my domain name. Since, then i have learned a lot. importing all articles from blogspot to custom domain( thanks to this article), I deleted that blog.
    Thank You.

  26. Thanx for sharing a useful post. This post will make help to others for creating their blog name.

  27. Parminder Singh

    Really, its so difficult to select the name of blog. Your post will help to search the name easily. Thanks for these nice tips.

  28. It is incredible guide to find new domains that can become big in next few years. The point of giving search engine love to your domains is awesome and it can boost up your domain value to great extent.

  29. It is a usful post i hope it will help the nw begginers to create their blog name.

  30. Thanx for this.. I hope It will helpful to me to suggest the domain name because i m currently working on blogspot. so last thnx for ths

  31. Thank for your post. What if i have EMD ? is there any issue with google EMD algorithms ?? please let me know .

  32. Hi Ankit,

    What we can do if .com not available ?? .org or .net which is more good ?? or any other new gtlds ??

    hat you prefer after .com ??

    thank you.

  33. That’s what I was looking for.
    Very well said.

    But Domains on your name make you popular. Don’t you think they are effective as your personal name promotion on the web?

  34. hi ‎Ankit Singla bro,

    Thanks for this Clear Guide domain with numeric is good?

  35. Ankit Bro!

    The Point You Mentioned As We Should Go for .com domain only. But When It comes to Other Handy Uses, it’s quite not helpful.

    like, if someone is using Viral Event Blogging / Niche Target Sites viz. Amazon e-commerce etc. only For money making,
    .store extension might be a fit for a Drop shipping Target.

    Also Targeting Country with a ccTLD also a significant way for local Branding.
    Link. in for India /.au for Australia / for UK etc. as everyone knows.

    And, Here Your Views On Copyright © Checking At first Comes Handy for Evry New Blogger When Choosing Brandable Domain Names..

    Nicely Crafted Informative Guide…

  36. i never think about it,my rankings goes to another website by these problem with name.You are Great Ankit SIr.

  37. Its a Great post for Someone Who is Buying a New Domain and Starting a New Niche Site.

    Your Question is ! Does your blog name pass the phone test?
    I think Yes, Because My Blog name is 1Hindi and I Write Posts on Different Topics for Personal Development and Life Tips.

    So, The main thing your Blog Name or Domain Tells your Website Content. That’s a Positive Start.

    • Bijaya kumar don’t mind but i think your domain name 1hindi doesn’t pass the phone test. 1hindi can be taken as onehindi. numbers and hypen should be avoided in domain name.

  38. Hi Ankit,
    Finding a good domain name is really tough as lots of domains get registered everyday and most of top level and good domain names already registered.

    Now if you want a good domain name then you have to be creative. you can make a new fancy word by mixing 2-3 words that sounds like a brand.

  39. Hey Ankit,
    Thanks for sharing it. I really loved your describe process. Whatever, I know that domain name selection is so difficult and important for make perfect blog. But I am surprised after seeing this post. It has really helped me. Thanks! for sharing. See you again to take an idea about blogging.

  40. Ankit,
    Great post! I really love it. Actually, name selection is so hard but, still important. I really surprised from this blog. I know sometimes domain name checker tools saw a wrong result. Are you agree with me? Thanks for share.

  41. Thank you for sharing such an awesome article. This will for sure will help me in choosing the next blog name. 😀

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