Semrush Content Toolkit Review (2025): Create SEO Blog Posts from Scratch

The Semrush Content Toolkit is a generative AI tool that can speed up your SEO content creation. 

By automating the production of outlines, sections, or entire drafts, you could shave hours off your content marketing efforts. Plus, it can help you leverage the power of data to supercharge your SEO content optimization tactics.

In this post, we’ll show you how to use Content Toolkit, explore its advanced features, and more.

Try Content Toolkit (free for 7 days!)

Let’s dive in.

What is Content Toolkit? 

Here’s the deal:

Content Toolkit is part of Semrush’s extensive lineup of SEO toolkits for bloggers, businesses, and marketing agencies.

But, unlike other generative AI tools, Content Toolkit is fine-tuned for SEO.

Benefits of Content Toolkit for Bloggers and Businesses

• Save hours on content creation. Turn hours of content writing into minutes of research and editing.
• Seamless keyword optimization. Automatically create articles that are highly optimized for your target keywords. 
• Improve content quality in seconds. Get AI-powered suggestions to improve content quality and SEO.
• Maintain brand consistency. Save your “Brand Voice” profile to consistently create articles that align with your style.
• Easy to use. No need to spend hours on tutorials to get productive with Content Toolkit. 
• Multilingual support. Select a target language to generate content that resonate with your local audience.

Getting Started with Content Toolkit

Ready to supercharge your content creation with AI?

Content Toolkit is an AI-focused solution by Semrush.

After purchasing your Content Toolkit subscription, just click ‘Content’ from the main dashboard menu to access its features.

Here’s a tip: if you’re using Content Toolkit for the first time, head to the dashboard for a more guided experience. 

This is an excellent way to get familiar with the Content Toolkit’s features. Of course, you can also get started right away by picking the tool you need and completing the next step (e.g., entering a keyword or clicking ‘Optimize article.’ 

That’s it — you’re now ready to start using Content Toolkit.

How Much Does Content Toolkit Cost?

Content Toolkit can be purchased separately on Semrush for $60 per month. 

This includes all core features, including:

• SEO content research
• AI content generation
• Brand voice profiles
• Trending topic suggestions

Content Toolkit Feature Overview

The first thing anyone should do with Content Toolkit is to create a project folder. 

On the dashboard page, click ‘Create folder’ to get started.

From there, enter your business name and website (optional) — then, click ‘Create’ to complete this step.

Next up, you can either select a task and click ‘Let’s start,’ or choose ‘Skip’ and figure things out for yourself. 

The main tools let you generate SEO content briefs, optimize existing drafts, create social media posts, or build articles from scratch. 

How to Generate Content with Content Toolkit

The fastest way to create an article with Content Toolkit is by entering a title, topic, or keyword and clicking ‘Generate.’

You can do this from your Content Toolkit dashboard or by selecting ‘Article Generator’ from the submenu. Either way, the steps to use the generative AI for article creation remain the same.

Next, you’ll be able to configure your article generation settings.

This includes the article’s title, target keywords, word count, and more. The Content Toolkit’s AI should also pre-fill some of these settings for you.

Before you hit ‘Create article, click  ‘Show advanced settings’ and make sure you select your desired writing tone and readability level. 

When done, click ‘Create article’ to proceed. 

Within seconds, Content Toolkit will generate a human-like draft based on your defined settings. 

At this point, you’re free to edit any part of the draft.

Don’t forget to check the right sidebar to automatically identify article improvements, analyze competitor data, incorporate images (AI-generated or from Unsplash), and use the AI chat for more tasks. 

If you only want to generate content ideas, use the SEO content brief tool instead.

From there, you only need to do two things: 

Specify your main target keyword and set your target audience location.

The next steps involve providing links to competitor articles for reference, setting a target word count, supplementing secondary keywords, and planning the structure.

Content Toolkit will assist you with recommendations through each step. 

When done, Content Toolkit will create a ready-to-use content brief. 

This is extremely valuable for businesses, marketing teams, and website owners who work with other content writers.

How to Edit and Refine Content with Content Toolkit

To edit existing drafts with Content Toolkit, use the article optimization tool from the main dashboard.

Paste your draft into the Content Toolkit editor. 

When done, highlight the specific parts of your draft that you want to refine or optimize.

You can then choose to rephrase, simplify, expand, summarize, or transform the selected text into a list.

Below is a brief explanation of these tools:

• Rephrase — Let the AI write a different version of the highlighted text while maintaining the same voice. 
• Simplify — Improve readability by using shorter and fewer words. 
• Expand — Instantly add more meat to your content by injecting relevant information.
• Summarize — Scan the key takeaways of the selected text to generate a summary. 
• Make list — Create a more scannable version of your text by generating a bulleted list of talking points.

Exploring Advanced Content Toolkit Features

Like what you see? 

We’ve just scratched the surface of what Content Toolkit can do. 

Here’s a quick overview of the things we haven’t covered yet: 

1. Send Drafts Directly to Google Docs

If you’re using Google Docs extensions for SEO or proofreading (e.g., Grammarly or Surfer), you don’t need to manually copy-paste drafts from Content Toolkit. 

Creating content briefs, for example, lets you export your draft directly to Google Docs with a few clicks.

2. Conveniently Spy On Competitors

Content Toolkit allows you to take a quick peek at competitors while creating or editing content.

You can break down your competitors’ content by key elements, like titles, intros, data references, images, and so on. 

3. Instant Content Idea Suggestions

Content Toolkit can continuously supply you with content ideas through the Topic Finder.

Just click ‘Topic Finder’ from the Content Toolkit menu, enter a starting topic, and define your target audience.

Once the results are in, Topic Finder will show you a list of the top-performing topics as well as an initial evaluation of their impact on your content marketing. 

4. Integrate Content Toolkit with WordPress

Content Toolkit can connect directly to your WordPress-powered site. 

This enables you to publish new posts straight from the Content Toolkit editor.

Sure, you probably won’t use this feature for more elaborate, image-rich pages or long-form posts. But for quick updates and news-style articles, this WordPress integration is a game-changer.

5. Generate AI Images

Need original images to help convey your message?

Content Toolkit also lets you generate unique, royalty-free images for commercial use through AI. Or, you can pull professional images directly from Unsplash.

It’s up to you.

6. Generate Platform-Specific Social Media Posts

Content Toolkit’s advanced algorithms can generate post descriptions tailored to specific social media networks. 

You can also manually specify your desired tone, post type, and target language. 

Content Toolkit will handle the rest.

Content Toolkit SEO Features

If you’re in a relatively competitive niche, you can use Content Toolkit’s “SEO boost” feature to get things up to speed.

This feature utilizes real-time, competitive SEO data to optimize your draft. Just remember that you only have limited credits for SEO boost.

How Does Content Toolkit Compare Against Similar Tools? 

Content Toolkit is great, but how does it compare against similar tools? 

After all, you may be 100% interested in buying a Content Toolkit subscription — but not in a monthly Semrush plan. 

If you’re looking for alternatives, some of the best options are:

• QuillBot — AI-powered content generator, rewriter, and grammar checker.
• Frase — Standalone alternative to Content Toolkit (useful for SEO content generation). 
• ChatGPT — Pure AI chatbot for content research, ideation, and creation purposes.

Check out the comparison table below:

Learn more about AI writing tools by reading my full guide here.

If you’re interested in QuillBot for crafting high-quality, error-free articles, click here for a 20% discount.

Content Toolkit Best Practices

Content Toolkit is unquestionably a great deal, especially if you already have an active Semrush subscription. 

Before we wrap up this article, here are five best practices you need to remember: 

• Be as detailed as possible. To make AI-generated as unique and reliable as possible, don’t skimp on details like keywords and extra prompts.
• Always manually edit your draft. Avoid losing the “human touch” in your content by relying solely on AI for content creation. 
• Fact-check and verify data-driven claims. Although AI is getting better by the day, it’s still susceptible to factual errors that must be corrected by humans. 
• Add CTAs and conversion elements yourself. Remember to add CTAs, links, and other “salesy” elements yourself (unless you’re writing an informative piece). 
• Take advantage of competitor analysis features. Use AI-enhanced tools to check your competitors’ best strategies and adopt them into your own.

Conclusion

Content Toolkit is a powerful add-on for any blogger, marketer, or business owner who uses Semrush. 

It’s the cherry on top of an already amazing, cutting-edge digital marketing tool. 

Prefer testing it yourself? 

Click here to try Content Toolkit for free!