Looking for the best rank checker tools in the market?
A rank checker tool will show your organic search positions for your target keywords. This will help you determine the effectiveness of your SEO strategies.
How else will you improve your methods if you don’t track results?
In this post, I’ll share with you the top 10 rank checker tools that will reveal your best keywords.
Let’s get down to business.
The 11 Best Keyword Rank Checker Tools
Why You Need a Keyword Rank Checker?
Other than tracking keyword positions, a rank checker will also help you discover new keyword opportunities.
You see, bloggers need to find long-tail keywords that have traffic potential but aren’t already saturated by competitors. That should give them a better chance of getting high rankings.
Using a Google rank checker eliminates most of the guesswork by identifying the organic keywords you already rank for.
For example, let’s say you already rank at position 12 for the keyword “best grammar checker.”
Focusing on that particular easier should make it easier for your site to appear on Google’s first page.
Just be sure that keyword generates a reasonable volume of traffic. Otherwise, pushing your site to page one won’t be of value to you.
Without further ado, here are the tools that can help you with this job:
The 11 Best Keyword Rank Checker Tools
1. SEMrush (free 30-day trial)
SEMrush is an all-in-one platform that can give you a 360-degree view of your blog’s marketing performance.
To view your organic keyword rankings, just enter your URL and click ‘Search.’
On the domain overview page, there should be a section labeled “Top Organic Keywords.” It displays the current top five keywords that your blog already ranks for.
The numbers under the “Pos.” column shows the current position of your site for those keywords. In the screenshot below, it’s revealed that SEMrush currently ranks at position five for the keyword “Yandex.”
From there, click ‘View full report’ for the complete list of your organic keyword rankings. Feel free to play around with the filter options to find keywords that match your preferences.
Aside from the keyword rank checker, SEMrush has tons of features under the hood that for SEO and digital marketing.
2. SERPWatcher by Mangools
When it comes to usability, SERPWatcher by Mangools is among the cream of the crop.
You can quickly start tracking by entering your domain, select a target search platform, and adding your target keywords. If you have a CSV file full of keywords, you can simply drag and drop them into the tool.
After around 30 minutes, your keyword rankings should be neatly presented on this clear-cut data card. Similar to SEMrush, SERPWatcher also has built-in filters you can use to spot keywords that fit certain specifications.
3. FATRANK Keyword Rank Checker
If you’re looking for a free keyword rank checker, your best bet is a browser extension like FATRANK.
It’s a lightweight, easy-to-use rank checker Chrome users can install and use on demand.
The caveat is that it only tracks your page rankings for the keywords you specify. It can’t help you if you want to unearth lucrative keyword opportunities you haven’t discovered yet.
The same can be said for a couple of other free tools that I’ll mention later.
After creating a free account, just head to your site and launch FATRANK from the extension toolbar. This will bring up the main interface where you must enter your target keyword and click ‘Check’ to begin analysis.
Take note that you can also change the country you’re trying to rank for on the right drop-down menu.
Within seconds, FATRANK will show your organic search engine rank for the keyword you specified.
Handy browser extensions like FATRANK are nice if you need quick glances at your organic keyword positions.
However, you’ll need more firepower if you want to hatch plans that will actually improve your rankings.
Ahrefs is an alternative tool that can match SEMrush’s capabilities pound for pound.
It has a dedicated rank tracker tool that can provide in-depth insights on your blog’s organic keywords.
To create a new project, simply enter your blog address into the “Domain or URL” field and a name.
The next page is where you get to set the keywords you want to track for your search engine rankings. Type in the keywords on the main field and separate them with commas.
You may also refer to the list at the bottom for the organic keywords you already rank for.
Using the Ahrefs rank tracker tool is a great way to consolidate the data you want to monitor.
If you’re in a hurry, enter your domain URL from the main dashboard and click the ‘Search’ button. On the overview page, click on your ‘Organic Keywords’ metric to view your organic keywords and rankings.
To access your data fast, you can use their rank checker Firefox or Chrome extension called the Ahrefs SEO Toolbar.
Both SEMrush and Ahrefs are comprehensive tools if you really want to commit to SEO.
But if you want a pure keyword ranking tracker, you should give AccuRanker a shot.
The idea is to plug in your domain, enter the rest of the necessary details, and then add the keywords you want to track. You can manually add your keywords, view keyword suggestions, or import keywords via a CSV file.
If you use Google Search Console, you may also link your account to automatically pull your keyword data.
Lucky for you, you only need to set up your domain once.
To monitor your keyword rankings, click ‘Domains’ from the main menu and choose your blog. You then have to switch over to the ‘Keywords’ tab to view your tracked keywords.
Serpstat is another platform that’s comparable to SEMrush in terms of features.
The easiest way to use it is to enter your domain and click ‘Search’ from the homepage.
The “Organic keywords” section is actually one of the first data cards you’ll see on the overview page. Aside from your top five keywords, you’ll also find your search positions for each from the get-go.
To view the full list, click ‘Show all’ or navigate to ‘Keywords’ from the ‘SEO Research’ sub-menu. You can also use filters to find keywords with certain search volumes, competitiveness levels, and so on.
For in-depth details on Serpstat’s lineup of features, check out this comparison I wrote between Serpstat and SEMrush.
If you’re looking for another premium analytics platform, Searchmetrics Research Cloud should be next on your list.
It can supply you with a host of data that gauge your blog’s SEO and content marketing performance.
Moving forward, click ‘Rankings’ on the main menu to skip to your organic search data. Your keywords should be listed under the “Top Organic Keywords” section along with your current positions.
Searchmetrics also generates a list of “Winner/Loser” keywords, which instantly reveals any recent changes in your organic keyword rankings.
Naturally, the data will be limited for users with free accounts. On the flip side, you’ll be shown a preview of other data sections, like competitor keywords, link analysis, and geography.
8. What’s My SERP
For established bloggers, these tools are great and all — but what about those who are just starting out?
If you don’t have the budget for a paid tool, you can get reliable data with What’s My SERP.
Any blogger should be able to figure out its user-friendly interface almost instantly. You simply need to type in your domain along with the keywords you want to track one by one.
You also have the option to set a region and browser platform using the drop-down menus.
What’s My SERP won’t even take you to a different page to show your positions. The tool will display the numbers right then and there.
Unfortunately, free users can only perform up to 10 searches in a day. But let’s face it — nobody needs to check their keyword rankings several times a day.
You don’t expect your search engine positions to fluctuate within a 24-hour period, right?
Besides, What’s My SERP offers its basic features for free. This means there’s no real reason for you to worry about the number of searches you’ve performed.
As a bonus, creating an account will allow you to continually track your keyword rankings without starting from scratch.
9. Moz Pro
If this isn’t your first time reading an SEO-related post, you’re probably familiar with Moz.
For starters, Moz is one of the leading authorities in the SEO industry. They can equip bloggers, marketers, and small businesses with an array of analytics tools and resources.
A Moz Pro subscription, for example, lets you monitor your website’s organic keyword rankings. You only need to configure your account once and the tool will send you automated reports with fresh insights.
As powerful as the platform is, the Moz team did a great job of designing a streamlined and user-friendly interface.
To track your keyword rankings, you’ll have to create a campaign through the assisted setup process. Some of the steps involved are picking a name, specifying target keywords, naming competitors, and more.
Right after campaign creation, give Moz 15-30 minutes to retrieve and consolidate your data. You’ll know it’s finished when the “Rankings” tab is filled with keyword data, including your search positions and page URL.
Here’s what the “Tracked Keywords Overview” section should look like in your Moz account:
Alternatively, you can use the Moz Rank Tracker tool to immediately check the keyword rankings of any website.
10. SE Ranking
As far as keyword rank tracking goes, SE Ranking is on par with heavy hitters like SEMrush, Moz, and Serpstat.
Its primary focus is to keep you up-to-date with your website’s organic search visibility. You start by filling in your website details, keywords, competitors, and target search engines — nothing you haven’t already seen.
The only element unique to the SE Ranking campaign creation page is the “Search range” option.
In a nutshell, you can tell the tool to track keyword rankings up to positions 100 or 200. There are also a few advanced reporting options you can play around with.
You can see your rankings by clicking ‘Rankings’ and then choosing a view — be it “Detailed,” “Overview,” or “Historical Data.” These can be accessed from the ‘Projects’ tab on the main menu.
Since our goal is to track keyword rankings, the “Detailed” view makes the most sense. This enumerates your search positions for every individual keyword as well as their average monthly search volumes.
There are also quick filter buttons that scoop up your keywords within certain positions.
Good news — there’s one more free keyword rank checker in this list.
SERPROBOT is a simple tool that lets you check your search positions for several keywords at a time.
It cuts to the chase with only three elements on the tool: the region menu, domain field, and keyword fields. Just fill in these details and click ‘Check SERP Now’ to gain instant access to your keyword rankings.
What’s the catch?
There is none.
The keyword rankings of your website will be displayed on the right portion of the page.
You don’t even need to create an account to use the tool. A paid account, however, would be useful since it grants unlimited keywords, automatic reports, SERP history data, and more.
So, what do you think is the best rank tracker tool on this list?
The truth is, it depends on your specific goals and requirements.
Top-tier tools like SEMrush (free 30-day trial) and SERPWatcher are great if you have a self-sustaining blog that can fund these investments. Small blogs, on the other hand, will do just fine with free options for short-term results.
I have an idea — why don’t you leave more tool recommendations in the comments below?
I’m sure the community will greatly appreciate your suggestions.
Good luck and thanks in advance!