Some blog about something they love. Others, however, focus on the topic’s potential to generate revenue.
This begs the question:
Can you blog about anything?
Yes, you can blog about anything – be it fashion, food, businesses, finance, tech, or any topic that has demand. To increase profitability, stick to a single topic to build authority and attract readers who will spend money on solutions.
I know, you probably have a list of different interests that you’d like to write about.
But if you want to take blogging seriously, I urge you to focus on one topic or niche ONLY.
Let me tell you why.
Why should you stick to single topic?
Here are five reasons why your blog should focus on a single topic:
1. Google prefers relevancy
To get appear in search engines, you need to build relevancy in your chosen niche. You can do this by publishing numerous, high-quality articles about the subject and anything related to it.
2. Establish yourself as an expert
If you write about unrelated topics in one blog, it’s much harder to prove your expertise in a specific field. Writing about a single niche extensively will make readers recognize your authority and believe in your trustworthiness.
3. Better content quality
The more you focus on one topic, the more you learn about it and its subtopics. You’ll learn about the exact pain points of your target audience – thus, help you address them better in future articles.
4. Make more money
With better content, authority, and visibility in search engines, you’ll be able to draw more prospective customers into your blog. Furthermore, it will be easier to find and recommend the right products that will pique your readers’ interest.
5. Build a loyal community
It’s not rocket science: people like to connect with others who share their interests. Having a single blog topic helps get the attention of loyal followers who will regularly check your blog for updates.
Choosing a single topic is just the first step in profitable blogging. Read my 2022 guide to starting a blog and making money to learn more.
What a good blog topic looks like?
The ideal blog topic is something you enjoy writing about AND popular enough to build an online readership. Because, let’s face it, if you’re only writing for yourself, you might as well write in a private journal.
Below are some of the things that make a topic excellent for blogging:
1. It’s about a hobby, lifestyle, or problem
Blogging about hobbies, lifestyles, and problems makes perfect sense. Apart from their popularity, these are the kind of topics people are willing to spend money on.
2. It has enough audience size
If you want to make money with your blog, check if there are enough people looking for your desired niche. You can check the number of people following the topic on websites like Facebook, Reddit, and Quora.
Just remember that this is just one side of the coin.
I normally recommend doing nose-deep research on determining the potential of a blog topic. But more on that later.
3. You’re personally interested in it
Here’s a tip: start with the things you personally enjoy. Blogging about something you’re genuinely passionate about will keep you motivated for years to come.
You should also be able to tell if there are loads of people searching for your topic from the get-go.
4. There are profitable products within its space
Before you commit to a topic, make sure there are relevant products or services that could sell well. You can create your own products or promote the products of another company for a price – or both.
A quick search on Amazon can help you look for potential products to promote on your blog.
It’s also wise to check existing blogs in your chosen niche to borrow product ideas. This brings us to the next point:
5. There aren’t too many big players
Newbies should avoid picking a highly competitive topic with several big-name bloggers already. The reason is simple: it’s extremely difficult to compete against existing popular blogs as a newcomer.
They have bigger budgets, more followers, and a higher authority – making it hard to steal readers from them. Not to mention that Google will prefer bigger bloggers who’ve been around for longer in search engine results.
Here’s another tip: try to look at the 5Ps – Passion, Problem, Persona, Potential, and Payment.
- Step 1: Look at your own passions
- Step 2: Determine how your passion solves a problem
- Step 3: Check and understand the people or “personas” you can help
- Step 4: Analyze if there’s enough demand for it
- Step 5: Look for ways you can make money from your passions
Focusing on the 5Ps will help you discover a profitable niche that you can stick to in the long run. Just don’t forget to check the competition to see if the industry has room for new players.
What you should not blog about if you plan to blog as a business
To help you decide your blog topic, take a look at some of the “bad examples” below:
1. Blogging about your life
Unless you’re already popular, it’s hard to stir interest in your blog if you’re only writing about your past experiences. Keep in mind that people generally search the web for content that will benefit them by providing tips and solutions.
2. Personal blog
A personal blog functions as an online diary, describing events that occur in your everyday life. Again, this only works if you’re already popular OR blog about other topics as well.
3. YMYL niches
YMYL or “Your Money or Your Life” blogs discuss subjects that can affect a person’s finances and physical health. Blog about these topics ONLY if you are a certified expert or have proven your authority in the space.
4. Unprofitable topics
Blogging about things like biographies, quotes, and music lyrics is fine IF you don’t plan to make money. But if you do, look for other related topics that can attract paying customers, like music tutorials and book reviews.
5. Controversial topics
Popular bloggers can cover controversial topics as long as they maintain a neutral stance, which is hard to do. For average bloggers, avoid controversial topics as they may alienate existing readers who have different views.
6. Something you’re clueless about and not interested in
Some bloggers create multiple niche blogs about topics they’re not particularly interested in. This will only work if you’re willing to spend hours learning about the topic or if you hire a freelancer.
Want to create a blog about a topic you’re unfamiliar with? To make it achievable, read my step-by-step guide on how to find talented blog writers!
Can I blog just for fun?
Every blogger has the freedom to choose what to write about. They also have the right to blog for their own reasons – be it for money, business, or just fun.
Just remember that not all topics will catch the attention of online readers.
If you blog about unpopular topics, don’t expect to generate thousands of readers anytime soon. And without readers, it’s almost impossible to turn a blog into a sustainable business.
But if you just want to blog for fun, don’t even worry about topics. Just write about anything you’re interested in at the moment!
But, if making money is your goal, you need to do extensive research.
Some proven topics you can blog about
Looking for potential topics to blog about?
For your inspiration, here’s a short list of profitable blog niches:
- Quit smoking
- Mobile app development
- Time management
- Productivity hacks
- Organic makeup
- Career advice
- Protein diet plan
I know – that list is nowhere near enough to help everyone come up with a profitable blog niche for themselves.
Want to hear the good news? I have a much bigger list of 100+ profitable niche ideas along with the steps on finding one your own.
I hope this post answered your question about blogging topics.
Now, I’d like to hear from you.
What questions about blogging are preventing you from getting started? Do you have other feedback and suggestions for future posts?
Let me know in the comments below!