How To Do Keyword Research for Affiliate Marketing?

As a blogger, you would already know about the many ways you can make money online and you might also know about Affiliate marketing and consider it as the best one to make online income.

I have to say this, affiliate marketing is the best one out there and you can create a passive income source with it.

For those who still don’t understand what affiliate marketing is, I will tell you about briefly. Affiliate marketing is basically promoting someone else’s products and when you make a sale, you get a certain percentage of the sale price as commission.

There are many networks out there like Clickbank, ShareASale, Commission Junction that provides a wide variety of products to choose from. These are the sites that sell digital products but if you want to promote physical products then the best one is Amazon.

So if you are looking forward to promote products and make commission from each sale then today I am going to share you the easiest strategy to do that with very less work.

The article is about keyword research for affiliate marketing. You might have already read a lot about keyword research but this one is different because we are going to see how to find buyer keywords after choosing a product to promote. So let’s get started with the article.

Keyword Research for Affiliate Marketing

The first thing you will have to do is sign up with an affiliate network like Clickbank or Amazon. For this article, I am going to find a product on Clickbank and do some research on the potential keywords that can generate some income for me.

Step 1: Go to Clickbank and find a nice product to promote

When you are looking for a product on Clickbank, there are certain things that you need to consider before choosing one – like the sale price, the commission percentage, the refund rate and the most important of all, the gravity of the product.

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You should have understood everything except for the Gravity. The gravity of the product is the number telling you how well the product is selling. The higher the gravity, the better the product sells. Any product having a gravity of 100+ should be considered good and the ones with 200+ are the best to promote. But if the gravity is not high enough, that doesn’t mean that the product doesn’t sell.

When you login to Clickbank, go to the Marketplace and on the left side you will see some filters. Choose the minimum gravity as 50 and you can leave the others as it is or change them according to your needs.

Here I am going to choose the highest converting offer on Clickbank – the Venus Factor.

It is a weight loss product so a lot of people are going to spend money on it and seeing the gravity of the product, it sells like crazy!

Step 2: Look for Potential Keywords

Once you have chosen your product, the next step is to login to Google Keyword Planner and start researching for keywords. (or use some other best keyword research tools)

To do keyword research for affiliate marketing the easiest way, you just have to enter the main keyword – in this case, its “weight loss” – and hit the Get Ideas button.

get keyword ideas
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You can use other filters like changing the target country, changing the language, set the minimum average monthly searches and others. I don’t like setting any filters so I just add the keyword and hit the Get Ideas button and that’s all.

It will then search for monthly searches for the keyword and all its related keywords as well. By default, it will show you to Ad Group Ideas so you need to select the Keyword Ideas tab to get the keywords.

keyword ideas
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If you are getting High competition keywords then don’t worry. Keep on looking for the right keyword. Just keep on checking the next pages, even if you have to go to as far as 10 pages but you will surely find some profitable keywords.

Keyword research is not easy and the reason is that the highly profitable keywords are always hidden and to find them you will have to spend some of time looking for it.

So unless you find a Low competition keyword, don’t stop looking for it. And remember one thing, if you find a Low competition keyword and its average monthly searches are around 5000 or more, then just note it down but don’t think you have found a great keyword and don’t start working on it.

We are looking for around 2000 monthly searches or at most 3000, but the lower is always better to rank faster in search results.

If your keyword is a buyer keyword, then you can put in more efforts to rank the site if the monthly searches are higher.

affiliate keyword research
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As for my keyword, I found a potential keyword, a keyword that people will spend money on, on the second page itself. The keyword I found is – “weight loss success stories”. Though the monthly searches are a lot higher, but since the keyword can bring in a lot of money, I can work on it. And also the weight loss niche is a highly competitive niche.

The reason I chose this keyword is that people love to read success stories and they want to know how they did it. So with this keyword I can easily promote the product.

And the other reason is that I can easily get the content for the site – real success stories – by just contacting the product owner.

So remember this one thing whenever you research for a keyword – it should have low-competition, the monthly searches should be as low as possible and people should be willing to spend money on the keyword you choose.

The lower search volume will always be better. So if I find a keyword with less than 1000 average monthly searches, I would most definitely work on it.

Step 3: Check the Search results

When you have chosen the keyword, it would be a better idea to first look at its search results before buying a domain name.

So enter the keyword in the Google search box and go through the first 20 results. Most of the sites will be high authority sites, but you don’t need to worry as you can beat them with proper link building.

All the search results for my keyword – weight loss success stories – are of authority sites and most of them were published almost a year ago. So that makes it easy for me to provide the most updated content and then use the Skyscraper technique to build high authority links to my niche site.

What to Keep in Mind?

When choosing a keyword, the most important thing you have to keep in mind is that it should have low competition and don’t worry about the search volume. Even if the search volume is less than 1000, and has very low competition, you will be able to easily rank your site without building a single link.

The other thing is that you should always choose buyer keywords. Have a look at the example below to better understand the concept.

“Healthy Snack for Weight loss”, “Weight Loss Workouts” –This is not at all a buyer keyword because people who search for this keyword are just looking for some snacks that they can eat which are low in calorie and can help them in weight loss.

“Weight Loss programs”, “Weight Loss Success stories” – When people use these search queries, they are looking forward to buying the product. They are looking for the best programs that they can join to lose weight and for the success stories and what they did to lose their weight. So these are considered as buyer keywords because people are ready with their credit cards in their hands willing to spend money on the products. The last thing you have to know is what type of link building will work to rank the site.

If the site is having extremely low search volume monthly and low competition then it will rank in a few weeks without any backlinks, provided that the content on the page is amazing.

Otherwise, you will have to spend some time on building some backlinks to your site. You can refer to this article on NichePursuits on how Claire Smith makes over 5 figures a month with NO link building.

In short, follow this – a highly converting product > low competition keywords > average monthly search volume as low as possible > buyer keywords – and you will surely profit from it.

So that’s all for now in the keyword research section. Next time, I will try to come up with an article on how to write content for your site so that it can rank without any backlinks. Content is extremely important and that’s the reason it would require a complete article.

Till then, let us know whether you liked the article or not! Let us know your views about doing keyword research for affiliate marketing in the comments section below.

Ankit Singla

Ankit Singla

Hi, I'm Ankit Singla Founder of Master Blogging. A blog that helps you master the art of Blogging. Join our Facebook Community and stay connected with other like-minded bloggers.

Ankit Singla

Hi, I'm Ankit Singla Founder of Master Blogging. A blog that helps you master the art of Blogging. Join our Facebook Community and stay connected with other like-minded bloggers.
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11 thoughts on “How To Do Keyword Research for Affiliate Marketing?”

  1. Hi Ankit,

    First of all, I would like to say thanks to sharing such detailed guide at finding best keywords for affiliate marketing. We all know very well, affiliate marketing is one of the best way to earn passive income but this makes easy by putting right keywords into our post since by only putting right keywords and creating targeted mailing list which helps to drive sales.

    Thanks again to share this helpful post.

  2. Hello Ankit,
    Thanks for such a useful post about affiliate marketing keyword research, really for earning good amount proper keyword research is most essential part.
    Thanks again for sharing 🙂

  3. Hi Ankit, i just found your post on JustRetweet and wanted to see what have written. I really liked the way you presented the article. It’s pretty informative for beginners.

    But i think there is a big mistake.

    The competition level shown in Google Keywords Planner is for the advertisers, not for bloggers, site owners or affiliate marketers. A low competition means that less advertisers are competing to rank for that keyword and a high competition level means that a lot of advertisers are there competing to rank for that keyword.

    Truly speaking it doesn’t have anything to do with site owners; more specifically the affiliate marketers unless you think of advertising your affiliate site through Adwords. What someone should check is the number of searches in a month and how many exact pages are there in Google index competing for that keyword. So the research should be made on Google itself. Because that’s more important. Also intitle and inurl parameters should be properly used to find the best keyword for the product you want to promote.

    Also a low gravity means the product is not being promoted by many affiliates. But it doesn’t mean that the product is not a good product. Low gravity is also good for new affiliates as it competition is comparatively less.

    I’m sorry if i seem like talking against you. But it’s not.

    • Hi Tamal,

      As per my understanding, when there is high competition, it means a lot of advertisers are promoting that product in that niche and are spending thousands of dollars. So if we want to make money for that high competition product, we will have to spend money because ranking the site will be too hard and even if its ranked, it will be surrounded with advertisements.

      And the reason you should go with low competition keywords is that there are advertisers in that niche but not a lot of money is being spent making it easy for your site to rank and not be surrounded with advertisements.

      I completely agree with the fact that inurl and intitle parameters should be used, but the reason I didn’t say anything about it is that I don’t have complete knowledge about it that I can share with others. But I mentioned an article from NichePursuits that explains the importance and use of those parameters.

      Coming to the gravity, I didn’t say that low gravity products are mediocre.

      But when you want to buy something, you will go with the product that is used by tens of thousands of people rather than going with the one used by 100 people. The product with more reviews is likely to be sold quickly than the ones with less review even though it might be better than the first.

      And I was happy that you made this comment. Such comments help us to give more useful content and research more deeply on a particular topic.

      I will surely learn more about the inurl and intitle parameters now!

      Thanks again for your comment 🙂


      • Hi Ankit, i understand that everyone has different perspectives and no one is wrong. The way you presented your thoughts and ideas, it makes me fell that you are also right. But usually i don’t care about the advertisers. I am more concerned about the number of pages competing to rank for the keyword i am targeting.

        Also i appreciate you for the fact that you agreed you don’t have complete knowledge about Google parameters. Most people would argue and try to act like an expert already even though they are not. There are always things you may not know and it’s absolutely fine as long as you have true interest to learn.

        • I’m glad to see you again on my blog Tamal.

          No doubt that your comments added great value in this article. I’ll surely work to polish my skills.

          Keep sharing your thoughts with me. 🙂

  4. This is actually a great tutorial on how to do keyword research for affiliate marketing. I promote products mostly from shareasale and I’ve had a lot of success with them. Doing some research before promoting the post is actually helpful because it helps to further optimize it for higher reach.

  5. Hi Ankit

    Detail Step by Step explanation of the step required for the Affiliate marketing and product promotion from Clickbank. Although Clickbank is good , dont we have any indian Affiliate existing , which are reliable enough to promote and earn. You can name a few from your experiance.

  6. Hello

    Thank you for the awesome article, it’s very useful to me.
    I have a question about the search volume in keyword planner, why you said “The lower search volume will always be better”?
    I think if the keyword has low competition and appropriate (inurl, intitle, intext) so I will profit more from more searched keywords, right?
    please explain your opinion 🙂


  7. In fact this definitely an eye opening secret on how do a a keyword research on affiliate marketing. These are strategy that any affiliate marketer who desire a boost in sales should be able to apply these salient points to achieve the needed income goals.

  8. Hi Ankit,

    Thanks for sharing your case study with us on choosing the right keyword for affiliate marketing.

    However, I’ll like to ask one thing about keyword research, from what I understand over the course of doing keyword research;

    low, medium and high values doesn’t have to affect or be of any concern to bloggers or content marketers that doesn’t utilize paid content channels like Google adword(ppc).

    I think the Low, Medium and High values in adword are related to the amount of advertisers bidding for such keyword and not exactly writers that leverage other non-paid content marketing channels.

    If this is so, then I think using the search engine like you rightly pointed out is another useful alternatives to gauge the possibility of your web page performance to other pages competing for same keyword.

    To do this, I would recommend two important SEO Google chrome extensions (Mozbar and SEOQuake) that would let you quickly analyze the strength and other useful metrics of your search results links against your page

    With this you can decide if your blog SEO strength can out rank others for same keyword. Though, this can be taking to an advance level, but these little extensions will get you started well.

    Thanks Ankit, nice read.

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