Here’s the thing: professional SEO services are expensive.
For small bloggers, it’s far more practical to take matters into your own hands and launch your own SEO campaign.
Such a plan often starts with on-page SEO strategies, followed by off-page SEO, which primarily focuses on link building.
This leads to the question, what are the best strategies on how to get backlinks as an underfunded blogger?
Buckle up and read on for the top link-building strategies that I personally use.
Beginner-Level Link Building Strategies
Do you feel intimidated when you think of the word “SEO”?
Don’t be.
To start off this post, we will cover a bunch of beginner-level link building strategies for one-man bloggers.
1. Writing Roundup Posts
As a blogger, being mentioned in another website’s post feels great.
It can be seen as a vote of confidence from another brand. And in addition to the exposure, it also usually comes with a free, juicy backlink.
What’s your first instinct when you find out that you’re featured in another blogger’s article?
“This post is great — I should share it!”
That’s how link building by writing expert roundups works.
You ask a question to experts in your niche, round up their answers, and let them know when you’re done.
If they like it, they may share your post on social media or link to it on their own blog.
Here’s a quick breakdown of the steps you need to follow:
Creating a list of prospective influencers or experts to ask
A quick and easy way to look for experts to include in your roundup is to use Google.
Just enter any relevant keyword, slap on the term “blog,” and search away.

Google’s first page should be loaded with posts that can point you in the right direction.