In this post, we’ll get you a brand spanking new page builder for your WordPress site.
Don’t worry — it’s going to be an easy decision for you.
We will discuss the top WordPress page builders that can replace the boring old Gutenberg editor, including factors like:
- Their best features
- Use cases
- A few cons
- Tips for success
- And more
Let’s get started.
Table Of Contents
What are Page Builders?
A page builder is a tool that allows even non-developers to build fantastic web pages.
Most page builders have a drag-and-drop visual interface that eliminates the need for code.
The top three page builders we’ll feature in this list are as follows:
Elementor is widely regarded as the top WordPress page builder money can buy today. It lets you build beautiful web pages, pop-ups, subscription forms, and custom widgets to supercharge your WordPress development.
If your WordPress site is powered by Elegant Themes, Divi is a must-have. The page building process is simplified with features like shape dividers, pre-made visual elements, and layouts.
Thrive Architect is a low-key powerful page builder once you get past the somewhat cluttered settings pages. You can go deep with image customizations, colors, and typography options.
Who are Page Builders for?
The page builders we’ll talk about in this post are all designed for the WordPress Content Management System or CMS.
If you’re any of the following, then a top-notch page builder is a great investment for you:
- Solo bloggers who don’t want to hire a professional web designer
- Entrepreneurs with no web development background (and no plans to learn)
- Businesses who need a website launched ASAP
- WordPress website design freelancers and agencies
Wait… doesn’t WordPress already have a page builder?
The short answer is no — WordPress does not have a page builder baked into the platform.
Later versions of WordPress have the Gutenberg editor, which allows you to visually edit the content of any page.
However, it’s still not a proper page builder that lets you customize every aspect of your website’s design.
Page Builders vs. Gutenberg Editor
Here’s a closer look at the differences between the Gutenberg visual editor and a full-fledged page builder:
Gutenberg Editor pros
Gutenberg Editor cons
Page Builder pros
Page Builder cons
Personally, being able to preview your changes in real time is what I like most about page builders.
When working with code, you almost always need a separate tab to reload and preview the page.
You won’t have to experience the same inconvenience with a page builder.
The Top Five WordPress Page Builder Software
Without further ado, here are the best WordPress page builders on the market.
Do note that these tools are arranged based on how strongly I would recommend them.
It’s not really a competition between these page builders — I personally like all of them.
But to help you make a great investment, I’ll rate each page builder according to the following factors:
- Usability — Is the page builder easy to learn? Is it user-friendly?
- Features — What can you accomplish with this page builder?
- Support — What kind of assistance can you expect from the page builder’s publishers?
- Pricing — Are you getting your money’s worth?
With that out of the way, let me start with the page builder I personally use.
Full disclosure, I personally use Elementor on Master Blogging.
Elementor is a popular page builder that sets the bar in terms of usability, features, and cost-effectiveness.
It may be relatively new to the scene, but it’s quickly become an industry leader.
It’s just a guess, but I think part of the reason is the ad that impactfully highlighted its features.
What are Elementor’s main features?
Let’s talk about the reasons why Elementor is considered one of the best page builders out there.
1. Over 90 widgets to build your WordPress site with
Every page builder uses a specific term like “element” and “module” to describe the things you add to your site.
Elementor calls them widgets.
As of writing this, Elementor supports over 90 pre-built widgets to help you build a fully-working site in seconds.
That means you can create functional pages with buttons, accordions, tabs, menus, and animated headlines — without ever touching code.
2. Very intuitive user interface
Elementor’s page builder interface is, by far, the most intuitive I’ve ever used.
It offers a true drag-and-drop experience with plenty of pre-configured widgets to get you off on the right track.
Just look for the widget you want to use and drag it to any section.
Having trouble finding the widget you want? Simply type what you need into the search bar — Elementor will pull it up in a jiffy.
I also find Elementor’s “Dark Mode” very useful.
Here are some facts:
- Developers prefer a darker theme when working intensely with code for hours on end
- Dark mode can make your website’s colors pop more
- You can reduce eye strain using dark mode
3. Save Global widgets — use them anytime
Elementor lets you customize widgets to your liking straight from the left panel. Not only that, it also allows you to save your customized element as a “Global” widget.
Once saved, you can add your Global widget to anywhere on your website.
Let’s say you want to create a simple “Buy Now” button.
After adding the button widget to your page, click on it to see the available customization settings.
After customizing your widget, right-click the blue “Edit” button in the upper-right corner and click “Save as a Global.” Your Global widget should now be ready for use.
4. Large library of templates
A lot of WordPress users purchase themes and page builders based on the existing templates available.
Templates shave a lot of time off the design process. And with Elementor, there’s no shortage of professional-looking page templates for practically every niche.
You’ll find page templates for agencies, restaurants, hotels, blogs, and more.
Elementor also features templates for blocks. These are individual page sections that you can mix and match depending on what you need.
5. Integrates with some industry-leading services
In my book, a proper page builder supports third-party integrations to make your web design workflow more streamlined.
Elementor isn’t the only page builder here with integrations, but the services it connects with are quite notable.
It has integrations with some of the top digital marketing and CRM tools like HubSpot, ActiveCampaign, Zapier, and more.
Other notable features of Elementor
- Popup builder — You can improve conversions using Elementor’s popup builder. It also comes with over 100 popup templates to help you save time.
- Hyper-customize your typography — You can upload custom fonts to Elementor or choose from over 800 available options.
- WooCommerce builder — Running a WooCommerce business? Elementor supports widgets for product images, online store breadcrumbs, pricing tables, and so on.
- Helpful Facebook group — You can’t undermine the value of getting support from the user community. The private “Elementor Community” Facebook group will help you learn the platform through the wisdom of the crowd.
Reviewing Elementor’s support
If you look around the web, you’ll get mixed reviews on Elementor’s support.
It’s true that a ticketing system isn’t something everyone is willing to settle for. That’s despite the fact that Elementor offers priority support for pro users.
What makes Elementor’s support experience good is the active Facebook group.
If you leave a question, expect it to be answered within the day.
A large community of users willing to help each other out — that’s the advantage of Elementor’s popularity.
Granted, I would’ve preferred a live chat option. But I’m happy as long as there’s someone who can help me fix problems and answer questions.
Elementor pros and cons
To help you decide if Elementor is the right choice for you, let’s do a quick review of its strengths. And as much as I love Elementor, allow me to also mention a few things I wish they did better.
How much is Elementor?
Interested in Elementor?
Great news — the core features of Elementor is totally free.
There are no time limits involved. But if you want premium features like Global widgets, professional templates, and the popup builder, you need the “Pro” version.
Here’s how much it costs:
|Price||$0||$4.10 per month||$8.25 per month||$16.6 per month|
|Websites||Any number||1 site||3 sites||1,000 sites|
|Widgets||40 basic widgets||All basic and pro widgets||All basic and pro widgets||All basic and pro widgets|
|Templates||30 basic templates||All basic and pro templates||All basic and pro templates||All basic and pro templates|
|Support & updates||No||1 year||1 year||1 year|
Rating: 9.75/10 stars (must-have)
Elementor is the only page builder that I’ll confidently recommend to anyone.
It doesn’t matter if you’re a blogger, small business, marketer, freelancer, or agency. You’re sure to get your money’s worth by choosing Elementor as your go-to page builder.
- Usability: 10/10
- Features: 10/10
- Support: 8/10
- Pricing: 10/10
Divi is another drag-and-drop page builder that will help you build captivating WordPress websites fast.
When using it for the first time, Divi’s page builder interface can be quite confusing. But after a few hours with the product, you’ll realize how powerful the platform can be for creating stunning pages.
What are Divi’s main features?
Divi has powerful page building tools that make it deserving of its popularity.
1. Invisible page builder interface
What makes Divi unique is the “invisible” page builder interface.
Unlike page builders like Elementor with a static panel for customizations, Divi keeps everything hidden.
All you’ll see is your page in its full splendor.
Divi’s page builder UI elements will only appear if you hover your mouse over the page’s content.
For example, if you want to add a new row, highlight the adjacent row and click the “plus” button.
You can then add elements or “modules” into empty rows and sections.
Just like Elementor, Divi has a handy search feature that lets you find the exact module you need.
That’s how you can add buttons, images, dividers, and other page elements to your Divi page.
2. Built-in animation and transform tools for visuals
Divi allows you to apply animations to visual elements like images and buttons within a few clicks.
Just open the settings popup of the image you want to animate and click ‘Animation’ under ‘Design.’
The available animations include fade, slide, bounce, zoom, flip, fold, and roll.
These animations certainly aren’t game-changers. But they’re nice to have in your back pocket if you want to create unique websites.
Divi also has powerful transform tools to bring your design ideas to life. You can scale, skew, move, and even rotate your images in three dimensions.
Since the page’s preview is updated in real time, you can check your progress as soon as you make changes.
3. Clean text editing experience
Thanks to Divi’s invisible interface, writing text on a page surprisingly feels natural for a page builder.
Keep in mind that some bloggers are easily distracted with on-screen visual information. But with Divi, you feel as if you’re typing on a minimalistic word processor.
Even the formatting options are hidden away unless you highlight the text you want to customize.
4. Pre-made layouts
Divi has a huge collection of over 1,000 website layouts that will get your WordPress development process up to speed.
I did notice, however, that a handful of themes share the same layout and overall design features. You won’t be able to tell the difference between some themes if you change their header images.
Still, having over a thousand pre-made layouts is nothing short of impressive. Even more layouts are added weekly so you won’t run out of inspiration for your next project.
Other notable features of Divi
- Bulk editing — What most page builders lack is a bulk selection feature, which allows you to customize multiple items uniformly and simultaneously. Divi’s bulk editing feature, which is activated with a single key press, makes it an exception.
- Shape dividers — With Divi, you can create aesthetic section dividers to spice up any long form page. You can choose from the built-in divider styles, change its color, adjust its size, and more.
- Hover states — To create a more engaging user experience, you can apply custom hover states to visual elements. Basically, hover states change the appearance and effects of an element whenever users point the mouse at them.
Reviewing Divi’s support
The customer service aspect is where Divi really shines.
Since it’s a product of Elegant Themes, Divi users can rely on the company’s steadfast company support team.
They can also be reached directly from their members area via live chat. You can also get assistance through the community forums and the private Facebook group.
Divi pros and cons
Divi has clear advantages over the rest of the page builders on this list.
The same, however, can be said for its disadvantages.
How much is Divi?
Divi is part of the Elegant Themes ecosystem, including tools like an opt-in form builder and social media plugin.
To purchase a license, you’ll have to pay for the whole set.
|Yearly Access||Lifetime Access|
|Price||$89 per year||$249 one-time payment|
|Site layouts||All Website Packs||All Website Packs|
|Access to Elegant Themes tools||Yes||Yes|
|Support and updates||1 year||Lifetime|
Rating: 9.6/10 stars (great for new WordPress users)
I would say Divi is an excellent purchase, especially for new WordPress users.
Purchasing an Elegant Themes subscription will give you a complete WordPress development toolbox. In turn, you’ll have one place to manage everything and a single support channel for problems.
- Usability — 9/10
- Features — 10/10
- Support — 9.5/10
- Pricing — 10/10
Fun fact: Thrive Architect used to be Thrive Content Builder.
Back then, Thrive Content Builder didn’t bring anything significant to the table.
But now that it’s Thrive Architect, it’s considered a top-tier page builder by the WordPress community.
What are Thrive Architect’s main features?
Thrive Architect is a lightweight and conversion-focused page builder designed to help you generate more sales.
1. Great for mobile user experience
One of my biggest concerns when it comes to page builders is their impact on user experience.
A page builder must be able to deliver both visual appeal and reliable website performance.
Additionally, it must provide the tools necessary to optimize the experience of mobile users.
Fortunately, all of the page builders in this list pass with flying colors in the user experience department.
Thrive Architect, in particular, has features aimed towards making mobile optimizations a walk in the park.
With Thrive Architect, you can:
- Fine-tune elements to automatically adjust and reposition the way you want on mobile devices
- Preview how your website looks on mobile in an instant
- Quickly and easily manage the visibility of elements on different screens
2. User-friendly page builder interface (Elementor-like)
As an Elementor user, the first thing I noticed from Thrive Architect is the page builder interface.
I’m not sure if it’s intentional or not, but it looks like Thrive Architect drew inspiration from Elementor’s editor.
That’s actually a good thing since Elementor sets the gold standard in hassle-free website building.
3. Handy overlay tools for on-brand images, background images, and headers
When working with images, Thrive Architect offers something that a lot of users will probably overlook.
What it does better than most other page builders is header image customization.
Suppose you want to add a text overlay to a photo for your header.
To maximize readability, Thrive Architect allows you to easily add color overlays to any image.
Color overlays, along with image effects like opacity, blur, and grayscale filter, are all found in one place.
There are a few more use cases of Thrive Architect’s image effects:
- Using the blur feature to hide an upcoming product
- Creating background images while maximizing the readability of overlay text
- Keeping colors consistent with your brand on an image-heavy landing page
Other notable features of Thrive Architect
- Reminder to save changes — This can be seen as a double-edged sword, but Thrive Architect encourages users to rely on manual saving. It displays a reminder every 10 minutes, allowing you to decide whether or not to keep your changes.
- Flexible typography settings — Thrive Architect provides a lot of freedom in terms of typography with its collection of over 700 custom fonts.
- Global Colors — The “Global Colors” feature can help you stick to a consistent color scheme all across your website. Colors can be saved directly from the color picker, making it easy to find and use them later.
Reviewing Thrive Architect’s support
Thrive Architect is backed by a support team that can provide you with expert assistance.
You just need to open a ticket through their official support forums. That is, if you can’t already find the information you need in their expansive knowledge base.
It’s worth noting that Thrive Themes also has an official channel on Facebook. Unfortunately, that page isn’t meant for customer queries and feedback.
Thrive Architect pros and cons
Thrive Architect is undoubtedly a great alternative to Elementor, but it’s nowhere near perfect.
Here’s a recap of its pros and cons:
Thrive Architect pros
Thrive Architect cons
How much is Thrive Architect?
Just like Divi, Thrive Architect is part of a software ecosystem. But unlike the former, you have the option to purchase a single product license just for the page builder.
The monthly pricing is kind of steep for new bloggers. On the bright side, you can buy Thrive Architect as a single product for a one-time payment.
Still, the upfront cost of using Thrive Architect is something to think about.
|Thrive Membership||5 License Pack||Single License|
|Price||$19 per month||$97 one-time payment||$67 one-time payment|
|Thrive Themes and Plugins||Yes||No||No|
|Websites||25 websites||5 sites||1 site|
|Landing page templates||Yes||Yes||Yes|
|Support||Unlimited||1 year||1 year|
Rating: 9.37/10 (really good once you get the hang of it)
Thrive Architect is a flexible page builder with a lot of potential in the right hands.
- Usability — 9.5/10
- Features — 10/10
- Support — 8/10
- Pricing — 10/10
Visual Composer is created by the same team that developed WPBakery — another page builder with drag-and-drop features.
This page highlights the difference between the two platforms.
The short story is, the developers created Visual Composer as an alternative since WPBakery is getting performance-related issues.
What are Visual Composer’s main features?
Visual Composer is a different kind of page builder that will walk you through each and every step.
1. Clean, step-by-step page builder interface
The Visual Composer page builder utilizes an interface that slowly unravels depending on what you need to see.
You start off by naming your page, setting a permalink, and choosing a layout.
After picking a layout, click ‘Add Element’ to reveal the elements panel.
From there, it’s only a matter of finding the stuff you want to add. Just click on the content element and it should automatically occupy the next available section.
That’s perhaps the cleanest and most beginner-friendly page building process I’ve ever experienced.
It’s similar to Divi’s invisible page builder in the sense that you’re only shown the interface you need to use.
2. Not your average content elements
As expected, Visual Composer has all the basic elements that modern websites use.
You can add text blocks, rows, images, buttons, and separators with just one click.
Pretty cool, but that’s not why Visual Composer is worth considering.
If you get the premium version, you’ll unlock Visual Composer’s entire arsenal of rich content elements.
That includes a wide array of stylized buttons, content grid layouts, third-party integrations, and all sorts of media.
3. Add-ons for serious WordPress developers
Want another proof that Visual Composer is hard-coded to make life easier for developers?
With add-ons, you can simplify a lot of what would’ve been very time-consuming tasks.
You can easily set up an “under construction” page, create global templates, configure popups — all with the help of add-ons.
It’s true that other page builders have features that match these add-ons. Visual Composer only made sure that the same tasks can be done more intuitively and effortlessly.
4. Versatile collection of templates
Visual Composer has a pretty impressive lineup of over 200 templates ready to be used.
These templates can be applied as soon as you create a new page. There are templates for landing pages, restaurants, slideshows, coming soon pages, online storefronts, and more.
Other notable features of Visual Composer
- Live popup builder — Visual Composer also lets you create attention-grabbing popups. You can also set display triggers to make sure they won’t annoy your audience.
- WooCommerce elements — If you’re planning to sell products on your WordPress website, Visual Composer is a solid choice for you. Visual Composer has a range of WooCommerce elements accessible straight from the frontend editor, like featured products and best sellers.
- Unsplash integration — I don’t advise using stock photography on your content, but they make great background placeholders. With Visual Composer, you’ll have a massive library of high-quality images at your disposal — courtesy of Unsplash.
Reviewing Visual Composer’s support
Visual Composer has a support ticketing system that’s only available for users with a premium license.
That’s about it, sadly.
They do have a help center, but I would definitely prefer an online message board. That way, you’re sure to get practical tips from actual people who experienced working with Visual Composer.
Visual Composer pros and cons
Visual Composer can help beginners step up their web design game with flexible and easy-to-use features.
Let’s do a quick review of its pros and cons:
Visual Composer pros
Visual Composer cons
How much is Visual Composer?
Using Visual Composer on a single website should be affordable enough for new website owners.
Getting a three-website license shouldn’t be too expensive, either. You just need to shell out an additional $50 to be able to use Visual Composer on two more websites.
|Single Website||3 Websites||Developers|
|Price||$49 per year||$99 per year||$349 per year|
|Websites||1 site||3 sites||1,000 sites|
|Templates, elements, and add-ons||Yes||Yes||Yes|
|Theme and popup builder||Yes||Yes||Yes|
|Support & updates||1 year||1 year||1 year|
Rating: 9/10 stars (great starting point for beginners)
- Usability — 10/10
- Features — 9/10
- Support — 7/10
- Pricing — 10/10
Beaver Builder is one of the first page builders I tried.
One reason is the fact that you can get it directly from the WordPress plugin library. And secondly, it has maintained a five-star rating over the years
What are Beaver Builder’s main features?
Here are the reasons why Beaver Builder caught my attention years ago:
1. Fast and customizable visual page builder
Creating WordPress pages with Beaver Builder is an absolute breeze.
It is, by far, the fastest page builder I’ve ever used. There are zero random slowdowns, input delays, and choppy animations.
All you have to do is expand the “plus” button and drag a module, row, or template into the page.
Apart from the fluidity of the page builder, Beaver Builder also allows some customization to the interface.
If you’d rather have a persistent left panel while working, you can actually dock the tools window to either side.
I like to keep it on the left side of the page preview — Elementor style.
You should try Beaver Builder yourself to appreciate how fast the page builder is. They have a live demo waiting for you on their official website.
2. Easily save modules for later use
Just like Elementor, Beaver Builder lets you save your customized modules and access them at any time.
The process is as straightforward as it can get. Use the customization panel to personalize the element and use the save buttons at the bottom.
3. Page templates optimized for performance and conversions
Beaver Builder boasts an assortment of landing and content page templates that are built to get results.
Each template is thematic and clearly designed with care. They’re not like the generic-looking, rushed sample pages that some builders offer.
4. Excellent customer support
When it comes to customer support, I’d say Beaver Builder does it best among the page builders on this list.
As always, customer assistance can be provided through a ticketing system. What makes Beaver Builder different is their commitment to respond to most questions within a few hours.
The only exceptions are tickets submitted on weekends and US holidays. Fortunately, there are three other places where you can get support:
- The Beaver Builder Community Forum
- Beaver Builders Group on Facebook
- Beaver Builders on Slack
In case you didn’t know, Slack is a standalone messaging app.
Beaver Builder uses it to enable customers to stay in touch with a supportive community.
The Slack channel is also managed by Gerard Godin — a Beaver Builder team member and founder of GetGo Internet Coaching.
He goes by the name “nomad411,” and it’s easy to see his dedication to the Beaver Builder Slack community.
Other notable features of Beaver Builder
- White labelable platform — For agencies, Beaver Builder has great white-label features that will help make projects go as smoothly as possible. It also has an “Editor Mode,” which enables clients to view the site while limiting their access to backend stuff.
- Live editing from the WordPress customizer — Checking out your theme from the WordPress customizer? When new design ideas strike, you can jump right into Beaver Builder to customize your theme on the fly.
- Designed to work great on any theme — Beaver Builder’s editing features are created with theme compatibility in mind. It works great on any WordPress theme, but it also has a “framework theme” available as the perfect blank canvas.
Beaver Builder pros and cons
You’re nearly at the end of this article, so you probably already know how this works.
Let’s jump into the pros and cons of Beaver Builder.
Beaver Builder pros
Beaver Builder cons
How much is Beaver Builder?
|Price||$99 per year||$199 per year||$399 per year|
|Premium modules and templates||Yes||Yes||Yes|
|Beaver Builder theme||No||Yes||Yes|
|Support & updates||1 year||1 year||1 year|
Rating: 9.37/10 stars (solid choice if you want a fast and clean page builder)
- Usability — 10/10
- Features — 8.5/10
- Support — 10/10
- Pricing — 9/10
My personal recommendations
Remember, all of the page builders above are great in their own way.
All of them are worthy of their nine-star ratings. But for certain individuals, some page builders are a better fit than others.
Best all-around page builder: Elementor
If someone asks me about page builders, Elementor would be the first thing I’ll recommend.
It’s simply the best, all-around page builder for all types of WordPress websites.
You have to see it to believe it. And luckily, you can by installing Elementor’s free version.
Page builder for developers: Beaver Builder
For WordPress developers who create websites for clients, Beaver Builder is a great choice.
You should find its white label features and editor mode extremely handy. Not to mention that Beaver Builder is made with clean and developer-friendly code.
Try Beaver Builder today.
If you’re new to WordPress: Divi
For new WordPress users, I strongly recommend either Elementor or Divi from Elegant Themes.
It’s not exactly the easiest page builder to learn. But with its top-of-the-line templates and beautiful modules, I’m confident you’ll have the time of your life editing with Divi.
Plus, getting Divi with an Elegant Themes subscription will bring you more tools for success. You’ll get live chat support, an opt-in form builder, a social sharing plugin, and more.
Try Divi today.
For DIYers who love deep customizations: Thrive Architect
Thrive Architect’s learning curve is not as smooth as Visual Composer’s.
You will definitely spend your first few hours exploring and familiarizing yourself with all the page builder’s settings pages. Once you’re over that hill, you’re ready to do some advanced customizations.
Try Thrive Architect today.
If you want a stress-free WordPress development workflow: Visual Composer
It’s tough to beat Visual Composer’s page builder interface in terms of beginner-friendliness.
Even if you’re working on backend stuff, Visual Composer still goes out of its way to make things incredibly easy.
Try Visual Composer today.
There’s no one-size-fits-all page builder in WordPress website development.
Even my go-to builder — Elementor — has a few weaknesses that you should be aware of.
I hope this article helped you make a decision you’ll be happy with. I’m excited to hear from your feedback and suggestions once you do get your WordPress development in full swing.
Thanks and looking forward to your comments!
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