Definitive Guide To User Generated Content Marketing

If you are tired of writing eye-catching articles for your blog, I have a strategy that can bring you lots of traffic and tons of shares without writing a single blog post yourself.

I am talking of leveraging user-generated content to increase the traffic and visibility of your blog.


Want to see how user-generated content (UGC) can help you in blogging and content marketing?

You’ll love this post then.

Before showing you my secret strategies to getting relevant content without writing a word, let me explain what UGC is all about.

What is User-Generated Content?

User-Generated Content or UGC is defined as any form of content that is generated by the users and not the owner of the platform that owns it.

This can be:

  • Tweets
  • Expert interviews
  • Blog posts
  • Images
  • User generated videos
  • Reviews
  • Case studies
  • Comments
  • Forum content etc.

Hugely popular news sites have leveraged their users to get viral traffic without themselves creating significant content.

Below is an image of such sites, that rely on UGC, along with their traffic stats.

This report was posted by New York Times to show how sites like Huffington Post, USA today and BuzzFeed have surpassed them with the power of content that is generated by their users.

Example of user generated content
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I would like to make one thing clear that this is not exclusively for huge sites. If you are a newbie blogger or one struggling with traffic you can use UGC to see instant results. I will show you how later in this article.

The Power of user generated content:

UGC is a very powerful method of content marketing that has gained mainstream momentum since 2005.

I will speak about the benefits of UGC later in the post but to start off, here are some convincing advantages of using UGC on your blog content marketing strategy.

UGC can help you create some unique and original content for your blog. The content thus generated will be even more relevant to your audience because it is created by one of them. This brings a massive traffic boost to the site hosting the UGC.

Nearly 51% of the Americans trust user generated content more than the official website of the brand or product.

User Generated Content Trust
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So, if you are a blogger or affiliate marketer, you can use this trend to earn huge income by promoting the right products to your readers.

Because your readers trust you more than the official website, you can make a good income by providing what your readers want.

UGC also adds variety to the boring blog articles and thus boost engagement on your site.

You can also use it to save your time creating content and thus devote your time elsewhere that brings better results to your business/blog.

Tips and strategies to create user-generated content:

Convinced about the importance of UGC?

Let’s go through the various strategies and see how you can use them to create more content, more sales and save more time to invest on your other business aspects.

1. Using Guest Posts:

Guest blogging is still relevant and rocking as far as you use it to create value for your readers.

But, today we will see how to use your peers and readers to guest post for you on your blog. Bigger sites have thrived on this one trick to boost authority and credibility of their sites.

Search Engine Journal, one of the most popular marketing blog, Content Marketing Institute, ShoutMeLoud all have used their readers and industry connections to write guest articles for them (mostly for free).

If you are someone who has little knowledge or no influence in a field, you can still leverage guest blogging to make your blog influential and boost your content marketing strategies.

You can take Oprah Winfrey’s example here. When Oprah started out, hardly anyone knew her. She has little knowledge in the field of books, health and so on.

What she smartly did was instead of trying to become an authority, she leveraged the existing authorities and used their tips and interviews (user generated content, see?) to build her own brand.

How you can use this:

You can use guest blogging by inviting other bloggers and sometimes, your readers too to write content for you. This will save your time and you will get authentic user generated content.

Guest blogging can also be used to build authentic relationships with fellow bloggers and tap into their audience zone for more exposure. See what Kristi Hines has to say about how guest blogging has helped her.

kristi hines on guest blogging
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Did you notice that she did not only write guest posts but also invited others to write for her blog? Follow the following steps to get your blog noticed:

1. Set up a ‘write for us’ page on your blog:

The first thing you can do is to let your readers know that you are open for submissions. You can quickly create a “write for us” page by simply adding details about how readers can contact you, what is your preferred content format, any policies regarding link backs and copyright policies. has a very detailed and well-presented form of “Write for us” page. Check it out for some inspiration.

HellBound Bloggers Write For Us Page
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2. Search for resources that list blogs for guest posting and request them to add your link in the list. Since they are already having a list of sites accepting guest post, they will easily agree to add up you.

See how Swadhin leveraged this massive list of blogs that accept guest posts and tweeted the author to include his blog name too.

Guest Blogging Tweet Outreach
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Here is another list that has blogs accepting guest posts. If your blog isn’t on the list already, reach out to them.

Blogs that accept guest posts
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2. Conducting roundup posts:

I know this is nothing new to you, but recently roundup posts are trending and selling like hot cakes. If you don’t already know, round up posts are the ones where you ask a few questions (usually 1 or 2) to other influencers (and even readers who have some expertise) in your niche. You then compile them into one epic post and publish it.

See a roundup post created by Minuca Elena in action here. See the social share count too.

Expert Roundup Post
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After the post is published, you notify the participants that they are featured and if they mind sharing it with their audience.

If you have not leveraged round up posts, now is the high time using this form of user-generated content to crank out some epic blog posts that bring:

  1. Lots of traffic: since these types of posts have easily digestible bits of tips from influencers.
  2. You increase your blog’s readership because round up posts help you tap into the fan-base of the participant. Imagine getting your post tweeted by Rand Fishkin. You are definitely going to grab some eyeballs that would otherwise never know your blog existed.
  3. With all these traffic, share count is going to explode.
  4. Link backs: Most influencers link back to all the major posts where they are cited so you can easily get backlinks doing nothing, with user generated content. I have covered this trick in details in this post.

How to conduct expert roundups and get influencers to create content for your blog?

Nowadays, every blog, big or small features at least one expert roundup that has gotten them more traffic, more shares and a boost to their content marketing campaign.

Here are a few things to keep in mind while conducting an expert roundup:

  1. Build relationship with the participants. It is not necessary, but a previous interaction makes the response easy and fast.
  2. Ask them a question that is trending or will solve the problem of your readers.
  3. If possible, try to see how you can monetize the post. This is not unethical. You can use the post to give away as an incentive to your mailing list. Most expert roundups rank well so you can keep it focused around a product that can help you in affiliate sales. Since your readers already know and respect your authorities in the post, they will take no time to buy a product the experts recommend. See how Robbie Richard used his expert roundup to sell SEMrush and Long Tail Pro to his readers.

Expert Roundup Benefits
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Teaching you how to create an expert roundup is beyond the scope of this article; however, you can get a detailed tutorial here.

Expert Roundup Post Guide
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3. Leveraging Twitter chats for generating content:

Twitter chats are an extremely easy and fun way to get a lot of user generated content that can be used as a blog post or as testimonials.

Either way, it will have SEO benefits and an appropriate chat can even sell your products to your readers.

In Twitter chats, you invite one or two influencers, announce (and market) that you will have a twitter chat to your existing readers and followers so they can take part in large numbers. And then conduct the discussion at the decided time with a hashtag.

Since every tweet coming to the conversation will have that particular hashtag, you can easily identify and keep track. There are also tools like tweetchat that help you manage these type of events in a hassle-free manner.

To get started, read this ultimate guide to twitter chats by Ian Cleary.

Twitter Chats Guide
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Even if you do not want to conduct a Twitter chat yourself, you can always hop into existing ones and use the content to come up with a roundup post at your blog (don’t forget to give proper credits to the participants).

See how SEMrush uses twitter chats to stay in the trends of industry news.

SEMrush invites experts and also conducts chats where everyone is free to give their opinion. This hack helps SEMrush to boost social engagement and create an impression in the minds of its followers.

It later repurposes the best tweets into a blog post. This saves content creation time and readers also get valuable insights from the best tweets posted.

twitter chat benefits
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Tools like, chatsalad can help you find trending Twitter chats within your desired industry.

Apart from these, getting more blog comments, developing a forum and collecting user testimonials are also very good examples of user generated content.

Having said that, with time, the above methods of content generated by users can act as social proof and helps build your brand.

Apart from all these, some more examples of user generated content are contests and giveaways, forum content and using of testimonials on your website.

User generated content marketing case studies:

To inspire you, I have compiled a few of the case studies where user generated content has helped brands build more credibility, earn more revenue and drive more traffic to their websites.

1. 36,282 Readers + 1,000 Email Subscribers

Jimmy Dali, from Vero used the expert roundup version of user generated content and gained nearly 36K visitors and 1000 email subscribers from a single post.

No wonder he crafted the best content and combined the user generated content with great design, most influential shares and backlinks came from the tweets and shares of the influencers that participated in it. This helped him to get the word out, and his blog is now considered an authority on the subject.

He also got tons of backlinks from many blogs including

Backlinks using User Generated Content
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Read more about the complete process at the Backlinko blog.

2. Coca-Cola:

Not only bloggers and marketers, but brands are also increasingly using UGC to increase more sales and ultimately generate more revenue. Coca-cola is a well known brand when it comes to using content generated by their fans and users.

In it’s well-known “Share a Coke” campaign, Coca-cola produced bottles with the names of their customers and asked them to tweet a picture of the bottle in an innovative way.

Share a coke campaign
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The result of this massive marketing campaign was that they projected a 2% increase in US sales after years of declining revenues.

Here are 10 more examples of how user generated content marketing can benefit you.

Examples of User Generated Content Campaigns
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User generated content best practices:

Like every other content marketing campaign, UGC can go horribly wrong if you don’t plan things wisely.

1. Beware of spam content:

Most UGC, if not moderated, can result in spam content. Since this is user generated content, your users are free to submit the form of content they like.

If you don’t check that what they write and submit, it can result in loss of credibility and at the worst can result in search engine penalty.

Mozilla was penalised by Google just because it had accumulated some spammy user generated content on its website.

User generated content best practices
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This is only true in case of forms of UGC like comments, reviews or testimonials where you don’t have control as to who generates the content.

When you are doing expert roundups or guest blogging you know and select people who are reputed hence no chance of spamming.

2. Thin content issues:

User generated content like comments, forum answers are often thin content with little or no in-depth discussion over the topic. And, Google’s complex algorithm is wise enough to detect such spammy and thin content even if it is on an authority site like QuickSprout.

User Generated Spam Penalty
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Neil Patel finally shut down his forum because it did more bad than good with its user generated thin content.

3. Beware of legal issues:

With more power comes more responsibility. This is equally true with UGC. While UGC empowers brands to use content generated by users for their own benefits, sometimes they cross copyright borders in the attempt.

You have to aware that user generated content is ethically protected by their own rights. To stay away from legal hassles and search engine penalties, you have to make sure that they deliver you the rights to use their content.

Crocs, a wearable product retailer, fell into copyright issues when it pulled out an Instagram picture of one of it’s users and placed it as UGC on their website.

UGC copyright issue
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Bloggers and marketers need to be careful before posting a guest post on their blog. Don’t forget to ensure the post is owned by the writer and also restrict them from publishing the posts elsewhere.

Similarly, don’t use a testimonial of others without making sure the user gave you permission to use their words for your business purpose.

These all might not seem so important and legal actions are not that common; still when they happen, they can wipe out every trace of your success and brand.

Over to you: Here is how to leverage UGC

User generated content is something everyone is talking about these days.

Bigger brands use it extensively but as bloggers and marketers we can still leverage our readers and fellow marketers to create awesome UGC that will help us increase traffic, generate revenue and most importantly build a strong connection with our peers and followers.

I would suggest you to go and leverage some UGC for building the blog momentum you have always been dreaming of.

Request an expert to appear for an interview on your blog or better request 5, 10 or 40 of them to conduct a roundup post.

Let me know the result. 🙂

Ankit Singla

Ankit Singla

Hi, I'm Ankit Singla Founder of Master Blogging. A blog that helps you master the art of Blogging. Join our Facebook Community and stay connected with other like-minded bloggers.

Ankit Singla

Hi, I'm Ankit Singla Founder of Master Blogging. A blog that helps you master the art of Blogging. Join our Facebook Community and stay connected with other like-minded bloggers.
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32 thoughts on “Definitive Guide To User Generated Content Marketing”

  1. Hi Ankit

    This is a long post you wrote after a long time. I loved it reading and i am sure it will help the bloggers a lot to get traffic and fame.

    Soon I will create write for us page.

  2. Ankit, you’ve shared some very deep insights about UGC, I will try to adopt these tips to get batter results.
    Thanks for this post.

  3. Hello Ankit,

    What a great, in-depth guide!

    Indeed, User Generated Content has huge potentials whether it’s used in blogging, marketing or even for a brand!

    What I like the most about User-Generated Content is, it’s always a win-win situation. Whether it’s guest posting, or you hire someone to generate content for your brand; you always reap the benefits.

    Oh, those legal issues! Not to be forgotten..

    Thanks for laying down everything in such a beautiful manner.

  4. Great Post Ankit Singla! 🙂

    Quite interesting post with great knowledge.
    Though lengthy the article is, I’ve read it.
    Absolutely a great piece of content! <3
    Thanks for sharing.
    Looking forward for such lovely posts.

  5. Thanks a Ton Ankit for providing detailed Insight and what, Why and How of UGC! Keep Rocking.

  6. Hi Ankit,
    I have some confussions.
    1. People want to write on popular blogs. So I think starting guest posting into a brand new site is going to be tough. Isn’t it?
    2. For roundup posts it will be better to include more experts or influencers in the list. I am talking about a list of 50, 100, 150 or even more. Short lists does not give you enough result.
    What do you think?
    By the way there is nothing new to say about your article.
    I am always waiting for your newsletter.

  7. Hi Ankit,

    No doubt that User generated content is best way to market our blog or products.You talk about round up post which I have seen so many people love to share even those people get featured in that post. I believe that round post not only helps getting post go viral and also in getting good readers when featured people share same with their followers.I have been thinking about creating one round up post but was in doubt that how i reach them whom i want to include in my roundup post.Thanks here you also shared backlinko’s content strategy which I guess I missed from him.

  8. Excellent post Ankit. Very well put together the importance of User generated content. Guest posts and Round ups have always been a great source to being with for any newbie to get some eye balls to their blog / brand.

  9. Hey Ankit Singla

    How are you doing today?

    I particularly liked the part about how involving customers increases brand loyalty.’

    Your customers are people, not robots. So make a conversation. I’m really enjoyed the post!

    That is an informative post. I loved them while reading. Your points are well thought out, and you really give an in-depth guide to UGC, filled with types of UGC, examples, and sites to use. Now I think that I can use these steps practically and improve my rankings.

    Great article Ankit User Generated Content Marketing (UGC)

    Thanks Happy Blogging 🙂

  10. Hi Ankit,
    Got your email and I am enjoying reading this post. I think Roundups and Guest blogging is a boon for getting content for our blogs and secondly sometimes roundups also helps to get more exposure and quality links.
    Thanks for sharing and keep on blogging.

  11. This is excellent stuff Ankit!

    Yes, user-generated content is quite popular these days, earlier people used to consider ‘Guest Blogging’ alone for this, but now ‘Interviews’ and ‘Expert Views’ are added.

    Bookmarked this post, will check the resources mentioned in this post. 🙂

  12. Hi Ankit,
    It is after a very long time I am receiving mail from you.
    I have heard about UNIVERSITY GRANT COMMISSION BUT it is from this blog that I become aware of User Generated Content.
    I will have this as a reference blog and learn how to proceed.
    I invite you to spend some moments of your valid time to write a guest blog for my blogsite.

    Thank you.

    Warm Regards

  13. This is cool 🙂

  14. Hi Ankit, It was great to share thanks for sharing, Hope you can give us more posts like this

  15. another great content from you Amit. This is a fairly new concept and very useful. I got some good tips to engage and attract more readers.

  16. Hi Ankit,

    Happy to be here again!

    “UGC” As Savithri said about the popular UGC, even I thought this is something similar, but I can very well say that this UGC is something Greater that UGC LOL.

    You did a wonderful homework Ankit, these actions can take one and their blogs to its highest level.

    Guest blogging, though overcoming the warnings of Matt Cutts it can do wonders with our pages! And coming to the Roundup Posts, with my experiences I can very well say that it’s a great crowd puller indeed! My last round up post was an example to this! My next one is on the Anvil! Almost getting ready to air, thanks for your contribution too!

    The other points mentioned in this post too are worth trying.

    Thanks for sharing yet another informative and educative write-up.

    Keep sharing

    May you have a great week ahead.



  17. Hello Ankit

    This is really nice blog.In this blog you put informative tips.. Thanks .


  18. Hello Ankit, this one is really a good and informative post, I was really surprised how Coca-cola has generated that 2 percent increase using UGC. It is very powerful. Thank you for sharing the information its a gem!

  19. Hi Ankit,
    Very well presented! Roundup posts concept is quite well known and popular strategy nowadays.Guest posting will work well with popular and famous blog.However,you have provided a very useful insight on UGC. Keep up the good work. Awaiting to see some more valuable stuff from you!

  20. Hi Ankit,

    Once again a well reasearches and very useful article for any bloggers. Trying to add as much as User generated content in a blog is of much importance for those bloggers who are too busy to make their own contents frequently. Eventhough I am not a big fan of UGC, I would like to have user generated content when I feel that I don’t have much time to spend for the blogs.

    Once again thanks for sharing this wonderful information.

    Best regards

    Have a great time blogging.

    Reji Stephenson

  21. Thanks for sharing the valuable information here. So i think i got some useful information with this content. Thank you and please keep update like this informative details.

  22. Hai Ankit,

    This post shows you effort you made really intresting topic cum content.


  23. Now I came to know more about UGC and the power. I am just shocked that a company can also go so up in the graph by using User generated content. Thanks for sharing such an informative content. Any way your blog is having very nice content, so thanks again.

  24. Great article ankit. It was something new and useful for me. I never knew about UGC but after reading this post I think that it can be applied very soon on my blog too.

  25. Great article, I think guest blogging is definitely a shot that every blogger must consider. Thanks once more!

  26. Hello Ankit,

    Thanks for sharing the indepth article on UCG. I must say you really collected lots of data to write this post.

    I saw the same pattern written by neil patel and now its you 🙂

    Nice writing skills ankit.

    Ankit these days I’m stuck in creating quality backlinks for my single blog post. Can you send me some links please. Or can you please tell me how to do that ?

    Thanks once again,

  27. Yes, Fresh content generation and then marketing of it, is a great challenge. You article is much helpful to understand the user content generation.

  28. That’s wonderful article, even mostly Facebook page admin are following the same techniques.

    However, I have started hiring content writings as they are worth your money and they’re time saving too.

  29. User generated content marketing is definitely something that can help boost traffic and also boost the social and on-site engagement in real time. Your guide is definitely helpful to understand its importance.

  30. Very informative & detailed post.
    Yes, Roundup posts, Guest posts & Interview posts helpful to increase the readers on the blog and also work well to increase the network. I think it’s most popular & easiest way to interact with pro bloggers and maintain a good network.

    Ankit, I also a newbie on blogging industry and don’t know the importance of UGC but now after reading this post I know about UGC and will soon apply for my own blog.

    Thanks for sharing detailed Guide!!

  31. Hi Ankit,

    Great post. I think that one of the best ways of becoming a well know fast is to guest post on big sites from your niche. Newbies should be careful when they pitch through email outreach.

    I started receiving emails for accepting guest posts and I can tell immediately when the authors don’t know me. They praise my site but they don’t mention any blog post in particular or a topic they like. I don’t even reply to these type of emails.

    A customized email plus a well-written post that provides value can land you in front of a huge audience and get a precious link back to your site.

    Thanks for mentioning me, Ankit! Keep up the good work,

  32. Hai Ankit,

    This post shows your effort you made really interesting topic cum content.I never knew about UGC but after reading this post I think that it can be applied very soon on my blog too.


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