Anyone who has ever tried to manage even just one business social media account knows how hectic can be, and most businesses are trying to tackle not only their Facebook Pages, but also their Twitter and LinkedIn, too.
This can be shockingly chaotic and difficult to keep up with, but due to the importance of a frequently-posting and responsive social media presence, you can’t afford not to keep up with it.
Businesses aren’t left with a lot of options. Some end up turning to agencies that can become too expensive too quickly, and others eventually let their social media success slip through their fingers just by being too overwhelmed.
Fortunately, there’s one foolproof way around this: social media scheduling software.
Many professional social media agencies and marketers utilize this software for themselves, and now, thanks to SEMrush’s new Social Media Poster, this software is more accessible than ever.
Whether you’re a small business on a tight budget or a big brand looking for top-of-the-line features, this new tool can help you reach all your social goals.
Post To Multiple Platforms Under One Tab
Let’s say you’ve written a blog post and want to promote it on Facebook, Twitter, and LinkedIn.
Now, you don’t have to travel to each site uniquely; with SEMrush’s Social Media Poster, you can post to all three at once on one dashboard.
The sheer convenience of this can’t be matched, and anyone who has tried to share similar content to multiple social media profiles will know that this is a huge advantage that will save you hours every month.
Create Your Social Calendar in Advance
Running a business can be overwhelming, and many small business owners wear multiple hats (if not all the hats).
As a result, it’s easy to let social media marketing fall by the wayside.
It just doesn’t seem as important as that big client account on the line, or hiring a new employee, and there’s always tomorrow, right?
Then the next thing you know, two weeks have gone by without a single post.
Creating your social media calendar in advance keeps this from happening; you create the content ahead of time, and it automatically posts when it’s supposed to.
Even more importantly, however, it allows you to map out your social content long in advance.
This means you can create more sophisticated social media marketing funnels and cohesive campaigns as well as coordinating your posts with off-social content, making your overall marketing more effective.
Their easy drag-and-drop technology makes it easy to place posts and rearrange them without continually needing to open and close windows and pop-ups.
This will allow you to make tweaks to the schedule while seeing the full month all at once; the importance of this sort of visual benefit can’t be overstated.
You can even create queued posts, which will be automatically published if you have ever have an empty slot on accident.
This will help your social calendar stay full and engaging, with no risk of lagging (even on accident).
Never Miss Peak Posting Times
Every platform and audience has their own unique peak posting times. Posts that go live during these times will get more engagement and results, so you can’t afford to risk missing them. SEMrush knew this, and kept this in mind when they were creating their social media scheduling tool. With it, you can choose to have your posts go live at the same time every day (specifying, if you’d like, for your posts to go live at different times over the weekend). You can also manually select dates and times for individual posts to stagger content, diversifying when your posts go live to hit as many peak posting times as possible. This includes setting up posts to be shared more than once, increasing the likelihood that more members of your target audience will see it.
Analyze Your Content’s Performance
You know that saying “you have to know where you’ve been to know where you’re going?” That’s never more true than in the marketing field. It’s crucial to monitor the performance of your social media content so you can identify what’s working and what isn’t. Sometimes, the answer may surprise you, especially given all of the algorithm changes and site updates. You may not have known, for example, that Facebook loves native videos, but doesn’t rank outside links highly; this directly translates into native videos getting exceptional placement, but shared YouTube videos getting lost in the abyss. Sometimes, your audience will surprise you, too. They may prefer images of your products, or UGC, or behind-the-scene content. Some audiences will respond exceptionally well to “guessing game” and “share your opinions” posts, while others won’t. Track this carefully, so you can determine what content you should be creating more of for best results long-term. Social media poster can provide you with this analytical data across all three platforms. You want to see what content is getting the most likes, shares, and comments, and for how long. All of this is important, and allows you to track trends of what your audience most wants to see. Just as importantly, perhaps, they also make it exceptionally easy to track your publishing goals. Since it’s so easy to let social content slide, it’s good to keep an eye on how much you’re posting and making sure it’s meeting your standards.
Get Inspired By The Best Content
An enormous challenge of social media marketing is how constant it is. You need so many posts. SEMrush knew this, and created a “Get Content Ideas” feature on their scheduling tool so that you’ll never be left without social content. This feature will pull up content from your favorite newsfeeds and blogs, including links to resources, blog content, and popular tweets or posts. You can instantly share or schedule this content on your own profiles within a few clicks, or just use it to create similar content of your own. When in doubt, you can also use this feature to search for your competitors and see the types of content they’re posting. Use this to your advantage by taking what they’ve got and improving on it.
Social media scheduling and monitoring software is an invaluable tool that all businesses need, whether you have a specialized social media marketing expert or you’re taking it on yourself. It will allow you to work more cohesively with a team, see the big-picture impact of your social media marketing and how all the small details add up, and never miss an opportunity to build stronger relationships with your customers. There’s nothing to lose and everything to gain, so check it out and see if it’s the right fit for you.