Interested in getting a brand spanking new keyword research tool?
Then you may have heard of KWFinder from Mangools.
TL;DR: KWFinder is a part of the Mangools suite of SEO tools.
It specializes in keyword research – a crucial step in SEO, PPC, and content marketing.
While I personally believe that KWFinder is an excellent keyword research tool, I know it’s not perfect. And depending on your situation, you could be better off with a different platform.
That’s why, in this listicle, we’ll take a look at seven KWFinder alternatives across various price points.
Table Of Contents
KWFinder Alternatives Pricing Comparison
Allow me to kick things off with a quick pricing comparison between all KWFinder alternatives in this post.
Feel free to click on anything that catches your eye. Doing so will take you to the tool’s landing page where you can learn more about it.
|1. KWFinder||Part of all-in-one SEO suite of tools||Starts at $49 per month|
|2. SpyFu||SEO and PPC analytics tool with a focus on competitor research||Starts at $33 per month|
|3. Serpstat||All-in-one SEO and PPC analytics tool||Starts at $69 per month|
|4. Keyword Revealer||Keyword research, backlink analysis, and competitor research tool||Free or $9.97 per month|
|5. KeywordTool.io||Keyword research tool for search engines, YouTube, eCommerce, and social media||Free or $69 per month|
|6. AnwerThePublic||Free keyword research tool for question-based keywords||Free or $99 per month|
|7. SEMrush||All-in-one visibility management platform||Starts at $119.95 per month|
|8. Wordtracker||Keyword research tool||Starts at $27 per month|
Introduction to KWFinder
KWFinder is a keyword research tool designed to provide you with profitable keyword ideas for SEO and PPC campaigns.
It’s actually one of Mangools’s collection of “juicy” SEO tools, including:
- SERPChecker – Analyze SERPs and evaluate the top pages
- SERPWatcher – Track your keyword rankings
- LinkMiner – Spy on any website’s backlink profile
- SiteProfiler – Get in-depth SEO metrics on domains
Take note that, if you want to purchase KWFinder, you need to pay for a monthly Mangools subscription.
Unfortunately, that means KWFinder is costlier than other tools that focus on keyword research. On the flip side, you’ll have full access to the rest of Mangools’s lineup of tools.
That puts it in the same weight class as all-in-one SEO platforms like SEMrush, Serpstat, and Ahrefs.
But perhaps my favorite aspect of KWFinder and the rest of the Mangools lineup is the user experience.
KWfinder, in particular, manages to deliver a thorough keyword research report – all in one page.
Every Mangools tool is also exceptionally designed in terms of navigation and data visualization. More importantly, everything loads and works fast, allowing you to make the most out of your productive hours.
Now that you’re familiar with KWFinder, it’s time to look at its alternatives.
Let’s dive right in.
SpyFu recognizes that the best way to obtain insightful SEO and PPC data is through competitor research.
As the name suggests, everything about SpyFu is tailored to help you spy on your competitors.
It also does a great job of making competitor research look easy.
First, let’s take a look at SpyFu’s SEO keyword research capabilities.
How to use SpyFu
Under the ‘SEO Research’ tab, select ‘SEO Keywords’ and enter the URL of your competitor.
Within seconds, SpyFu will present you with the complete list of your competitor’s keywords.
Of course, the list includes valuable keyword metrics like:
- Keyword search volume
- Keyword rankings of your competitor
- Estimated number of organic clicks your competitor gets
- Keyword difficulty rating
- Average Keyword Cost Per Click (CPC)
You can unlock more keyword metrics by clicking ‘Columns’ and selecting them from the list.
Some of the additional metrics you can unlock include:
- Monthly cost of keywords in PPC campaigns
- Desktop share of search traffic
- Mobile share of search traffic
- Percentage of clicks on organic results
- Percentage of clicks on paid results
Don’t forget that keyword research is just a small part of what SpyFu can do.
Here is a quick rundown of SpyFu’s other features:
- Backlink Checker – Check your competitor’s backlink profile and track your outreach progress with potential link sources. SpyFu also supplies competitor data like their top backlink types, monthly organic clicks, and “Domain Strength” ratings.
- “Kombat” Tool – SpyFu’s Kombat tool lets you compare your website with up to two other competitors. You can use it to find lucrative keyword targets in the form of “starting” keywords, exclusive keywords, and low-hanging fruits.
- Domain Analysis – Get valuable competitor data like organic keywords, estimated monthly organic clicks, and their top keywords. Competitor domain analysis is undoubtedly where SpyFu excels.
- Rank Tracker – The SpyFu rank tracker allows you to monitor your keyword rankings and get weekly updates. You can also set up a tracker for your competitor’s website so you’re always a step ahead.
- Google Ads Templates – SpyFu lets you kickstart your PPC campaign with ready-to-run templates. This is one of the unique features that make SpyFu a top SEO platform.
With so many features under the hood, SpyFu’s navigation menus will require some getting used to.
Fortunately, SpyFu organizes all tools into categories, like SEO Research, PPC Research, Backlinks, and Keyword Research. The platform, as a whole, also runs buttery smooth.
That should mitigate the initial learning curve of using SpyFu.
SpyFu Pros vs KWFinder
- Complete SEO and PPC analytics at a cheaper cost
- More advanced competitor research tool
- Better keyword research for PPC campaigns
SpyFu Cons vs KWFinder
- Better overall user experience
- More refined backlink analysis tool
If you’ve been an avid reader of Master Blogging, you may have come across Serpstat a couple of times.
I consider it as one of the top SEO platforms of all time – right around the same league as SEMrush.
Serpstat is a one-stop shop for all your SEO needs. It can help you with keyword research, backlink analysis, rank tracking, and competitor research.
How to use Serpstat
I’m a huge fan of comprehensive beginner-friendly SEO tools that practically don’t require any tutorial.
Serpstat, in particular, has one of the cleanest user interfaces among fully loaded SEO platforms.
The menus are well-laid-out, fluid, and make all core functionalities accessible within two clicks or less.
To perform keyword research with Serpstat, head on down to ‘Keyword Research’ and click ‘Overview.’
You then have the option to enter a seed keyword, domain, or specific URL.
A good reason to pick up Serpstat is its speed.
Despite its near-instantaneous loading speed for research results, Serpstat manages to pull in truckloads of in-depth information.
For example, its keyword research tool includes the following metrics:
- Keyword search volume
- Competitiveness level
- Average CPC
- Keyword difficulty rating for reaching Google’s top 10
- Organic keyword suggestions
- Paid keyword suggestions
Below all this data, Serpstat will provide you with a bunch of additional insights.
You can identify organic competitors with shared keywords, see ad examples, observe the keyword search trend, and more.
Serpstat remains consistent with this exhaustive approach throughout its entire collection of tools.
I’m talking about the following:
- Website Analysis – You can conduct thorough competitor research through Serpstat’s website analysis tools. Uncover information such as your competitor’s organic keywords, top pages, traffic data, and many more.
- Backlink Analysis – Backlink analysis is one of the strong points of the Serpstat platform. You can dive into your competitor’s backlink profile, referring domains, lost links, backlink types, anchor texts, and more.
- Rank Tracker – Rank tracking is a must-have feature for bloggers who want to do SEO competitively. Serpstat can help you with this by proactively monitoring the keyword rankings of your or your competitor’s domain.
- Site Audit – Site auditing involves rounding up issues on your website that affect performance and rankings. This is crucial, especially since there’s no room for people who settle for less in SEO.
- Additional Keyword Research Tools – Serpstat has advanced features you can use to build the perfect SEO keyword list. This includes keywords quality control, keyword clustering, and custom reports.
I recommend Serpstat to bloggers who just got their monetization strategies online.
While it’s not the cheapest tool in the market, it’s still more affordable than the likes of SEMrush and Ahrefs. That’s despite the fact that Serpstat can match nearly everything those tools can offer.
Serpstat Pros vs KWFinder
- More keyword suggestions than KWFinder
- Site auditing tool for actionable SEO and performance-related insights
- More powerful keyword research tool overall
Serpstat Cons vs KWFinder
- Less cost-effective for new bloggers
- May require a team to maximize utilities like the site auditing tool
3. Keyword Revealer
Keyword Revealer is the latest addition to my list of favorite keyword research tools.
In fact, as of writing this post, it’s my go-to tool for keyword research. That’s mainly because of the value Keyword Revealer can give for a relatively cheap price tag.
Remember, it may be called “Keyword Revealer,” but it can actually help you with other aspects of SEO. That includes backlink analysis, competitor domain analysis, and rank tracking.
How to use Keyword Revealer
Keyword Revealer’s developers succeeded in equipping it with a straightforward, no-nonsense design.
It truly is the most barebones you can get as far as SEO tools go.
To demonstrate, let’s take a look at its keyword research tool.
All you’ll see are the essential interface elements on top of a clean, simple background.
Be sure to specify if you want to use a seed keyword or URL. Just select the right option from the drop-down menu to the left.
For example, here’s what you should enter to research keyword ideas for the seed keyword “custom phone case”:
Keyword Revealer will take it from there and generate a complete list of keyword ideas for you.
In addition to the ideas themselves, you’ll also acquire the following important keyword metrics:
- Keyword search volume
- Keyword search volume trend
- Average CPC
- Estimated earnings through ad clicks
- Number of words
Keyword Revealer also lets you run a keyword difficulty evaluation for each keyword.
Simply click the ‘Evaluate’ button or the keyword difficulty rating for a suggestion.
After a short while, Keyword Revealer will show you an in-depth keyword difficulty report.
This contains a handful of metrics that will help you grasp the competition for that keyword.
Here’s a quick look at each of them:
- Keyword Difficulty – The calculated keyword difficulty rating of a keyword.
- Keyword Search Volume – The keyword’s monthly search volume over the last 12 months.
- Social Presence – The total social media shares on Facebook, Twitter, and Pinterest for the top 10 results for the keyword.
- Domain Strength – The “Domain Strength” rating of the top 10 results for the keyword.
- On-Page Optimizations – The keyword-optimized elements used by the top 10 results, namely the page URL, title, description, and H1 tag.
Below the fold, Keyword Revealer also does a detailed analysis of the top 10 search engine results.
This includes the following:
- Page Authority
- Domain Authority
- Trust Flow
- Number of referring domains
- Page word count
- Keyword count
Pretty impressive, right?
Remember that Keyword Revealer also has other noteworthy SEO features:
- Rank Tracker – Track the keyword rankings of your or your competitor’s domain. You’ll also get to monitor other metrics like the domain’s Visibility Score, average ranking, keyword CPC, and keyword search volume.
- Keyword Brainstorming – Get keyword ideas from Google Autocomplete. You can also use keyword brainstorming to find YouTube keywords.
- Competitive Analysis – Analyze your competitor’s top keywords, website performance, and SEO metrics. You can also use the “Competitor Gap” tool to compare multiple competitors in one go.
- Backlink Analysis – Easily check your competitor’s current, new, and lost backlinks. Analyze metrics like each referring domain’s Citation Flow, Trust Flow, and anchor text used.
When it comes to pure keyword research, Keyword Revealer is a tool to beat.
Keyword Revealer also does things that top-tier tools like SEMrush do, like backlink analysis and intensive competitor research. But in those aspects, it still has a lot of room for improvement.
Regardless, it’s amazing to know that Keyword Revealer’s entry-level pricing costs less than $10. As such, I highly recommend it to new bloggers who are still getting their feet wet in the SEO game.
Keyword Revealer Pros vs KWFinder
- More keyword suggestions
- Much cheaper than KWFinder across the board
Keyword Revealer Cons vs KWFinder
- KWFinder’s filter options are better and more reliable
- Keyword Revealer’s beta features have minor bugs
Don’t let the rather plain name fool you.
KeywordTool.io is actually a powerful keyword research tool designed to convert Autocomplete suggestions into juicy keyword opportunities.
One of its main selling points is the wide scope of supported platforms. Other than Google, it can get you keyword ideas for YouTube, Bing, eBay, Amazon, Instagram, Twitter, and Play Store.
How to use KeywordTool.io
KeywordTool.io is another straightforward keyword research tool that likes to keep things simple.
To run a keyword search, just pick your preferred search platform, select your language, and enter a keyword.
For Google Search, you can also specify if you want keyword ideas for images, videos, and news pieces.
Want to know what makes KeywordTool.io great?
It’s not rocket science: its keyword suggestions reflect how actual users search the web.
For example, the seed keyword “custom phone case” yields the following suggestions:
These keywords are great because each of them pertains to identifiable search intent.
One look and you already know why searchers use them. And, in most cases, these keywords are used by people who are ready to buy.
KeywordTool.io also groups questions and preposition-based keywords.
To scan them for potential keyword ideas, just switch to the ‘Questions’ or ‘Prepositions’ tab.
Checking KeywordTool.io’s suggestions is a great way to diversify your master keyword list.
Unfortunately, the essential metrics for keyword suggestions are locked behind a paywall.
While I wholeheartedly agree that the developers deserve your support, I personally find KeywordTool.io’s metrics to be too basic.
Here’s what I recommend: use KeywordTool.io to generate keyword ideas and import them to another tool.
That way, you can get the best of what KeywordTool.io has to offer – powerful and unique keyword suggestions.
KeywordTool.io Pros vs KWFinder
- Wide range of platforms to search keywords for
- Even wider selection of languages, including a few native languages for certain countries
- Get Google keywords for images, news, and videos
KeywordTool.io Cons vs KWFinder
- Only useful for discovering Autocomplete keywords
- A bit too expensive for basic metrics
Full disclosure: I use AnswerThePublic for one reason and one reason only.
It’s my favorite keyword research tool for generating amazing blog topic ideas.
As you may have guessed, AnswerThePublic helps you discover what people ask about in your industry.
Let me tell you more about how it works.
How to use AnswerThePublic
Using AnswerThePublic is no different than using any other keyword research tool.
However, it’s best used with a broad seed keyword – something within two words in length.
After plugging in a seed keyword, AnswerThePublic generates a visualization of question-based keywords.
Keyword ideas branch out from question words, like “how,” “which,” “who,” and “when.”
Here’s a tip: each question is prefixed by a green dot, which is actually indicative of popularity.
The darker the shade of green, the more popular a question is. Use this to find high-demand question keywords faster.
AnswerThePublic also generates suggestions for other keyword groups, specifically:
- Prepositions – Keywords around words like “to,” “for,” “near,” and “with.”
- Comparisons – Keywords about comparisons, usually containing words like “versus,” “or,” and “like.”
- Alphabeticals – A more complete list of keywords with terms sorted alphabetically – from A to Z.
While it’s cool to spot great keyword and content topic ideas on the fly with visualizations, readability is also important.
That’s why AnswerThePublic lets you view keyword suggestions as tables.
All you have to do is switch to the ‘Data’ tab and you’ll get a more organized and readable list.
Bear in mind that we’re only looking at the free version of AnswerThePublic.
If you choose to upgrade to the paid version, here are the advanced features you stand to gain:
- Compare search data over time
- Set up “search listening” alerts to stay updated on trending topics
- Export keywords into CSV reports
- Customize question wheels by hiding specific branches and questions
AnswerThePublic Pros vs KWFinder
- Simply awesome for uncovering content ideas that people want to read
- Can help you discover the latest keywords and topics in your niche with alerts
- The free version alone is a great tool to add to your blogging toolbox
AnswerThePublic Cons vs KWFinder
- Not equipped to obtain in-depth keyword data
- Limited to only keyword research
Next up, we have Semrush – a must-have in any post discussing SEO analytics tools.
SEMrush calls itself an “online visibility management platform.”
Does it sound vague?
That’s only because it can literally help you with anything that involves growing your online presence.
It can help you with keyword research, domain analysis, link building, social media, advertising – and everything in between.
How to use Semrush
Usability-wise, SEMrush isn’t really the most beginner-friendly tool around.
But it still manages to make important tasks like keyword research doable even for absolute beginners.
Let’s say you want to do some good old keyword research.
One thing you can do is fire up the “Keyword Magic Tool,” which is found under “Keyword Research.”
After entering a keyword, SEMrush will present you with a massive list of keyword suggestions.
These keywords are, of course, accompanied by important keyword metrics, namely:
- Keyword search volume
- Search volume trend
- Keyword difficulty
- Competitive density (level of competition in paid campaigns)
- Total number of search results
If you need more keyword ideas, you can try switching to different keyword categories.
SEMrush’s Keyword Magic Tool compiles keyword groups under “broad match,” “phrase match,” “exact match,” and “related.”
You can also choose to view all keywords or only question-based ones.
In my experience, SEMrush is the most reliable keyword research tool in terms of metric accuracy and keyword suggestions.
It’s also a complete package that can cater to your every SEO, PPC, and content marketing need.
Sadly, won’t be able to cover all of SEMrush’s features in this post.
Instead, here’s a list of the features you should know about:
- Organic Research – If you want to outrank your competitors, you need to borrow ideas from their SEO strategy. SEMrush’s organic research tool can help by analyzing their top keywords, SERP feature optimizations, and keyword rankings.
- Domain Analysis – SEMrush obtains a massive list of metrics through its domain analysis tool. This includes the domain’s Authority Score, search traffic, total backlinks, top organic keywords, main competitors, and top anchor texts.
- Keyword and Backlink Gap – The Keyword Gap and Backlink Gap tools allow you to obtain keyword and backlink opportunities by analyzing multiple competitors. This can help you discover low-hanging fruit keywords and ideal backlink sources faster than analyzing competitors individually.
- Social Media Tools – For social bloggers, SEMrush can help you schedule, manage, and track your posts on Facebook, Twitter, and other major networks. You can also manage your social media ad campaigns via SEMrush’s Social Media Toolkit.
- Content Marketing Tools – To be an authoritative blogger, you can’t ignore the essential areas of content marketing. SEMrush can help you with content research, SEO copywriting, post tracking, and brand monitoring.
- Competitive Research Dashboard – Stay on top of your competitive research efforts with SEMrush’s consolidated competitive research dashboard. Everything, from backlink profile analysis to social media listening, is included here.
To find out more about SEMrush, I suggest reading my full Semrush review. You can also claim your 30-day free trial while you’re at it.
SEMrush Pros vs KWFinder
- Much bigger collection of SEO and PPC tools
- Larger keyword database
- More robust domain analytics across the board
- Great for SEO and content marketing teams
SEMrush Cons vs KWFinder
- Costs significantly more than KWFinder
- Steeper learning curve than KWFinder
- Solo bloggers may not be able to reap the full benefits of SEMrush
Wordtracker is, for all intents and purposes, a “mid-range” keyword research tool.
Truth be told, I’ve had zero experience with Wordtracker prior to writing this post.
It was actually recommended to me by one of my readers in a previous post.
Shoutout to Suresh Khanal for introducing me to it.
How to use Wordtracker
The Wordtracker platform only has three main pages you can go to when doing keyword research.
First, let’s see Wordtracker generate keyword ideas from a seed keyword.
To get started, make sure you’re in the ‘Search’ tab.
You should already know what to do next after looking at Wordtracker’s keyword research interface.
It’s worth noting that Wordtracker can check keywords for different search databases – not just Google. You can also get keywords for Amazon, YouTube, and eBay.
But that’s not the reason why I decided to include Wordtracker in this list.
Wordtracker’s list of keyword suggestions is unique for a couple of reasons.
First, Wordtracker seems to prioritize phrase match keywords for some reason.
While this results in substantially fewer keyword suggestions, it ensures you only get relevant ideas from an SEO perspective.
Want more keyword suggestions?
Don’t worry – you can easily add new keyword suggestions from the “Suggestions” panel.
Of course, you can also get tons of keyword suggestions by entering something broad. You just have to rely on filters from there to narrow down your keyword list.
Another thing that makes Wordtracker unique is its set of keyword metrics.
In case you haven’t noticed, the search volume and competitiveness rating for each keyword aren’t rounded off.
Wordtracker also uses a unique metric called IAAT – short for “In Anchor And Title.”
This measures the total number of web pages that contain the keyword in both the title tag and anchor text.
Why include this metric at all?
It simply shows how many pages and – by extension – brands optimized for that specific keyword. This is a good indication of how valuable a keyword is in terms of SEO and as a blog topic.
Before we check out the rest of Wordtracker’s features, let’s deal with the elephant in the room.
“Wordtracker generates a significantly low number of keyword suggestions than most tools – why should I get it?”
To address that, let me respond with another question:
How many keywords can you really target in one post or campaign?
For most bloggers, a dozen keywords are plenty.
What’s important is you can find low-competition keywords with reasonable search volume. Not to mention the right kind of user intent for your specific objectives.
It’s a trade-off between getting a massive list of keywords and being provided hyper-focused SEO keywords.
With that out of the way, let’s go over the rest of Wordtracker’s features:
- Quick Questions Filter – Wordtracker lets you discover question-based suggestions that contain your exact keyword with one click. This is great if you need keywords that also translate to in-demand topic ideas.
- Inspect Tool – Wordtracker does its own crawl of a competitor’s page to uncover top keywords and essential SEO metrics. This includes the page’s Citation Flow, Trust Flow, page loading speed, and search optimizations score.
- Switch Between Broad, Phrase, and Exact Match Keywords – You can actually configure Wordtracker to display broad match and exact match keywords. However, the quantity difference between broad match and phrase match keywords is too small in most cases.
Wordtracker Pros vs KWFinder
- Easier to learn and use
- Focused keyword research
- Check keywords for Google, Amazon, YouTube, and eBay
- Cheaper than KWFinder
- Manage keyword ideas and keyword lists on one page
Wordtracker Cons vs KWFinder
- Overall fewer features than KWFinder
- Search volume is sometimes inaccurate due to data collection timeframes
- Fewer keyword metrics
Over the years, I’ve come across a few life-changing lessons in blogging.
One of which is this:
A blogger is only as good as his tools.
Writing skills aside, you need a competitive arsenal of blogging tools to make a dent in the industry. As such, you need to explore every option when building your toolbox.
I hope this post helped you find a good alternative to KWFinder and other Mangools tools.
Of course, you can always skip these alternatives and just get KWFinder. After all, it’s still one of my top recommended tools for bloggers.
For questions, feedback, and suggestions, the comments section is yours. Let me know if you found this post useful – I’ll surely appreciate it!
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