What Type of Content Should You Publish To Increase Your Blog Traffic?

If you are trying hard enough to increase your blog traffic using your content and still you are not seeing any significant results then either you are not giving it your 100% or the content you are producing is worthless – which means no matter how much you work hard, you will fail!

When you belong to the latter category where you are giving your 100% and still not getting proper result, then its time you change your approach.

When you are trying to increase your traffic, it all comes down to the content you are publishing on your blog. If you don’t have rock-solid articles as your foundation, then even if you build high-quality backlinks and get high traffic, it won’t stay same for long.

But if you have amazing articles published on your blog, you will enjoy high traffic for a long, long time without putting in much effort.

So today, we are going to see some of the best types of content that you can publish on your blog. These types of content are known to increase the traffic of any site or blog, provided that you produce the best articles.

So let’s get started and see how you can generate different types of content to increase traffic to your blog.

1. List Posts

The best content type that attracts millions and millions of visitors each month is Lists.

These list posts can be of any type – best of, unknown facts etc., but if the topic is interesting and attractive, you will see a surge in your traffic within days. The list posts also get shared a lot on social media sites and are linked back a lot so you will get social and referral traffic as well as a lot of backlinks.

The best examples of popular list post site are ListVerse and List25 – both these sites attract millions of visitors every month and make hundreds of thousands of dollars.

Few examples from this blog:

What to Keep in Mind:

  • Pick a Popular topic, or at least a topic that has some appeal.
  • Don’t worry if your list becomes too long as long as it provides real information.
  • Add relevant sources and proofs backing your points.

2. Case Studies

Case Study posts attract a lot of traffic and the best thing about it is that this traffic will be responsive and will surely share their opinions with you.

The main benefit of responsive traffic is that they will act on your call to action – they will sign up to your email list, share the post on social media and they will come back again to read more such case studies.

So when you are not getting enough traffic, it will be a great idea to pick some problem, try to solve it and then present your findings in the form of an article. It doesn’t matter if you actually solve the problem; as long as your data is true people will appreciate it.

For example, go through the articles on ViperChill.

What to Keep in Mind:

  • Be prepared to write a long post, because normally case-studies are long.
  • Use proper resources, images of your findings in your post to back your results.
  • Don’t publish until you have a solid result – negative or positive.

3. Resource Posts

Resource posts have 2 benefits – it brings traffic and backlinks from various sources and it helps you too in the long run when you are looking for some reference.

When you publish a resource post, you should keep in mind that whatever site or product you mention in the post, they should be working. It would be better if you could personally check all those products and sites and see if they are working before adding to the post.

This will surely take some extra time but it will be worth it when people appreciate your efforts.

You can have a look at some of the sites like Hongkiat where they publish a lot of such posts about various resources like sites and softwares.

What to Keep in Mind:

  • When you are writing something like “Free CDN Services for WordPress Blog” then make sure that all those services are really FREE. If the site allows you to use the service on a trial basis and then it goes as a paid one, then that can’t be considered as free. Free means absolutely free, no trials!
  • Keep the articles updated – remove the resource when it doesn’t work and add new ones to it over the course of time.

4. Infographics

If you have been blogging for a while then you might be well aware of Infographics. They are basically big images with a lot of information in them.

When you want to publish an article with a lot of information but you don’t want to write a long post, you can try creating an infographic because it would be more visually appealing and people won’t hesitate to share it with others.

However, you should also be aware that infographics can cost you a lot of money – standard fee for one infographic might be around $1000. But if you can do it, then you can because this study proved that infographics are more viral.

What to Keep in Mind:

  • Infographics are just a graphical form of information so don’t compromise on the content. Add only the best content to your infographic.
  • If you can’t design then hire a graphics designer to do the work for you. Don’t do it yourself if you can’t because a lot of your time will be wasted and you won’t see any results from it.
  • Since a lot of people are using Infographics, try to get a Gifographic done as it is more appealing. Here’s an example.

5. Tutorials and How-to Guides

Tutorials and how-to posts are the best type of content that can increase your traffic exponential, but the reason they are at the 5th spot is that producing tutorials is very tough.

You have to find problems that a lot of people are facing and you have to put yourself in that situation and apply some solutions to solve the problem. When you are writing a post on “how to take backup of your WordPress blog”, you have to actually take a backup and show it to your readers using images and screenshots.

If your readers are facing any problems then you will be able to solve them immediately because you too have performed the same thing and you know which problems will arise and which ones won’t.

So if you are good at solving problems, then writing tutorials on your blog will attract a lot of visitors. An example for such site is WikiHow.

Here is the list of my How-to guides:

What to Keep in Mind:

  • Solve the problems yourself first, and if you succeed only then publish an article on your site.
  • If someone is facing any problem that you didn’t face, then try going through the whole process one more time to see if you are also facing that problem or not and give them advice accordingly.

6. Interviews & Stories

The hottest way to increase traffic to your blog currently is conducting interviews of experts. You will see a lot of bloggers publishing interviews of experts in their niche and publishing it on their blog.

The reason for this is simple – you get new visitors and you even get recognition in the blogosphere. But when you choose a topic, like say link building tactics, and you bring in 50-60 top SEO experts to share their views on it and their personal link building strategies then you will see a huge surge in traffic, social shares and an increase in your own followers.

Check this example: 8 Blogging Experts Revealed Their Best Content Marketing Strategies

Since everyone is doing this, you need to come up with a unique topic that no one has thought of and bring together some industry experts for the post. If you pull this off, you will surely see a spike in the traffic numbers.

Conducting interviews and group interviews is not an easy task because you have to contact a lot of people and some might not even reply. So if you want to get this done properly, then you need to refer to this post by Matthew Woodward, who is known to conduct successful expert roundups.

Other than interviews, you can even publish successful stories of people who made it big in their industry. People love to read success stories and you can take advantage of this. Check out YourStory.com to see how you too can do it.

What to Keep in Mind:

  • When conducting expert roundups, you need to spend a lot of time finding people who actually have the knowledge and not just anyone for the sake of making a big list.
  • Spend some time on their sites or blogs and leave a few thoughtful comments so that you get his/her attention.

Also ReadHow To Build Blog Community To Get More Comments on Your Blog

7. Memes

We all know about memes and we love them! When they pop-up in your news feed, you tend to check out a few more of them because they are just amazing. Memes have been proven to go viral!

So when you are thinking of making your post go viral on social media, then using a well-thought meme well help you do exactly that. You can use the tools like MemeGenerator to create your own memes easily without any photoshop skills.

They might not really be good to add in your article, but when you are sharing your post on social media sites, then using a meme along with the post URL will help your post go viral within no time.

What to Keep in Mind:

  • If you are using memes in your blog post, then use only one of at most two, because overusing it might degrade the value of your content.
  • Use it when sharing your post on social media sites like Facebook or Tumblr.

8. Reviews

Reviews are a great way to not only increase traffic of your blog but also to increase your online income. When you write a review of a popular product, it reflects a sense of authority among your readers and they will be more inclined to purchase it through your link.

Reviews are amazing but not everyone is able to do it. The product owners choose only a few of the experts or the bloggers who are known to conduct successful reviews on their site to review their product. But if you are not among them, you can start out by reviewing products that are free yet extremely popular – like WordPress SEO by Yoast plugin if you are a blogger.

My few best-written Review articles:

What to Keep in Mind:

  • When conducting a review on your blog, you need to make sure that you actually own that product and not just copy the review from some other site. This will help you in giving an in-depth explanation to your readers and respond to their queries as well.
  • Make sure to choose products that are popular or the ones that are new but highly functional, because these are the ones that will help you attract a lot of visitors and buyer traffic.

Read: How to Find the Right Products to Promote As An Affiliate?

9. Videos & Podcasts

Videos are amazing and we all love videos! If given a chance to read a 2000-word long post and watching a 4-minute video explaining everything that you mentioned in the post, people will choose to go with the video.

And video-sharing sites like YouTube and Vimeo get insane amount of traffic and the chances are high that your videos will also receive amazing views and in return send traffic to your blog. Here’s a tutorial post on QuickSprout explaining how to make videos that convert.

The same goes with Podcasts!

Podcasts won’t send you traffic directly but if you are looking to build your brand and have long-term plans, then podcasts can help you a lot. People love to listen to various podcasts while they travel so if you are able to create a great podcast, you will see results for sure.

To learn more about Podcasts and how to create one, I recommend you to go through this post on SmartPassiveIncome.

What to Keep in Mind:

  • Videos should be short and simple. A perfect video length should be around 2-3 minutes but if the content is good then it can be long as well. But I would suggest keeping the length in the 10-minute mark.
  • Videos are not easy to make and it will surely cost you a bit to get a professional video done.
  • Use your blog to share with your readers about your podcast because that’s where you will get the starting audience and from there it will grow.

So those were the 9 types of content that will help you in increasing your blog’s traffic. If you have not tried any of them then I suggest you to choose one of them and see how it goes and whether you are able to do justice to it or not!

When publishing any article from the above content types, remember to give quality post to your readers because no matter how long your list posts, resource posts or case-studies are, if the content inside is not worth it, no one is going to share it and all your time and efforts will go in vain.

So that would be the end of the article, but I would love to hear your views about the post and also share your experience and results if you have used some of these content types to increase traffic on your blog. Happy Blogging!

Ankit Singla

Ankit Singla

Hi, I'm Ankit Singla Founder of Master Blogging. A blog that helps you master the art of Blogging. Join our Facebook Community and stay connected with other like-minded bloggers.

Ankit Singla

Hi, I'm Ankit Singla Founder of Master Blogging. A blog that helps you master the art of Blogging. Join our Facebook Community and stay connected with other like-minded bloggers.

14 thoughts on “What Type of Content Should You Publish To Increase Your Blog Traffic?”

  1. A great list of different types of content. If you can create an infographic with the same content it would be great. Any content that is useful, relevant and entertaining will attract attention. Using that attention bloggers can make money by selling advertising or products to the audience. Converting this attention to long term attention is also a great strategy to keep selling more to the same audience.

  2. A very useful article Ankit.

    I think among these 9, List and How to are the most useful 2 ideas we should concentrate much while writing a content. People love to read step by step guide and top 10 related articles which in other way help the website to get more traffic.

    Your contents are very useful and interesting. keep blogging 🙂

  3. Hi Ankit,

    The points you cover in this post are really valuable and informative. In my 4 month experience of blogging, I voted for the List Post. Because these post get the maximum organic traffic, and someone has only little bit interest in blogging or SEO, then those people will surely view List Post.

    Thanks for Sharing.

  4. Hi dear Ankit,

    I’d say that you’ve nailed it again! What an informative post for your readers!!! I should appreciate your neatness in crafting the post with relevant links and your old blog posts. I’m sure that this post will help you to get good bounce rate and Alexa too. I’m suggesting you to promote it virally (I’ll do my part).

    Let’s come to the topic. I’ve read all the types of content that generates huge traffic and I’m quite happy as am following most of the ways which you’ve listed here. I’m familiar with the benefits of lists posts, experts tips posts, resource posts and how to guides. I’m creating such types of content for my beloved readers.

    But I’m greatly missing traffic through Infographics and Case studies. Will try to produce such types of posts soon. Memes in blog posts? This is new to me as I came across a lot of them in WhatsApp only.

    Creating attractive content than high-quality content is the key to succeed in blogging and hope you’re doing this good job. Thanks for writing this nice post for the bloggers, keep revealing your ideas and blogging tips for us 🙂

  5. Awesome list of content types Ankit. Nowadays content is the most important thing as it is the content which can make a blog become successful. Blogs having low quality content may not succeed for long term. The increasing value of content means that content writers will be able to get more writing opportunities than they ever did before.

    Ankit I recommend a combination of list posts, case studies, reviews, interviews and tutorials. According to me, readers don’t like to read the same type of posts again and again. If they will find that a blog provides them with new information every time, then they will definitely keep visiting that blog again and again.

    I hope that you’ll keep working hard for your blog’s content. Hope to see you at my blog too.

  6. This is a good post and tips was awesome. Hope this will help bloggers to increase more traffic for blogs/websites. I also wanna add something here that killer headline is important to read articles more. Thank you Ankit for your nice post.

  7. Well, I can say that at least one infographic can make the difference for many blogs and posts.
    It seems that visitors are very interested to see such data on every relevant post.

  8. Thanks for this interesting post, I found the links to the proof readers very useful, I am going to start using one of them, hopefully it will improve my writing.


    • Hi Graham, do let me know which tool you are going to use and your feedback about it.

  9. Hi Ankit Sir…. can You tell me…. if i Post One High Quality Post on Daily Basis ….. Does… Google can pick my site up in Google Search Results……

      • Thankx Sir…..I can Read many Posts on Your Blog about SEO & Traffic Generation……Its Awesome….
        I have a Doubt Sir……. You Know about Open Link Profile…..
        How do I Increase my “LIS” Score…….
        Does there is Suitable Post on Your Site…..

  10. Hello Ankit,…. Actually I See your post for insert ads into the post, Now I added the ads to my post, But I cannot stop browse you post still now. Keep it up, and Keep Blogging.

  11. Hi Ankit, great sharing. All these types of contents are really helpful to get more traffic. We write content to get more traffic to our sites. But all the contents will not get enough traffic. So we feel bad. But when you understand what types of contents drive more traffic. You need to focus on these types of contents. I think you have shared all the perfect types of contents that drive more traffic. Thanks for sharing.

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